HOME Research Insight Deere & Company (U.S.) and AGCO Corporation (U.S.) are the Key Player in the Planting Equipment Market



Deere & Company (U.S.) and AGCO Corporation (U.S.) are the Key Player in the Planting Equipment Market


The companies profiled in this report have a strong presence in the planting equipment market. The key players include Deere & Company (U.S.), AGCO Corporation (U.S.), Buhler Industries, Inc. (Canada), Kinze Manufacturing, Inc. (U.S.), Case IH Agricultural Equipment, Inc. (U.S.), Bourgault Industries Ltd. (Canada), Seed Hawk Inc. (Canada), SeedMaster Manufacturing Ltd. (Canada), Morris Industries Ltd. (Canada), Stara S/A Indústria de Implementos Agrícolas’ (Brazil), Kasco Manufacturing Co., Inc. (U.S.), and Davimac Pty. Ltd. (Australia).

The manufacturers of planting equipment that have been profiled adopted mergers & acquisitions, agreements & collaborations, and new product launches as their key growth strategies to increase their market share and profits between 2012 and 2017. Market players such as Deere & Company (U.S.), AGCO Corporation (U.S.), and Buhler Industries, Inc. (Canada) adopted new product launches, agreements & collaborations, and mergers & acquisitions as growth strategies.

Deere & Company (U.S.) is the market leader in the planting equipment market. The company also offers various other products in the agricultural farm machinery segment. Deere & Company (U.S.) launched a new air hoe seeder in 2016 to its existing Model Lineup, which is 76 feet wide and is more effective than the other models in the existing seeders product category.  Deere & Company also acquired Monosem, Inc. (France) in 2016, which is one of the key companies in Europe for planting equipment. The acquisition involves four facilities in France and two in the U.S. This acquisition also will help Deere & Company to accelerate its market reach in the planting equipment market and will add engineering expertise to further develop products in the coming years. Deere & Company opened a strategic research center in Iowa, U.S. for better product development. This research center would help the company in developing better products and strengthen their research capabilities.

AGCO Corporation (U.S.) supplies seeders and planters to the planting equipment market.   AGCO Corporation (U.S.) is expanding its existing geographical market and will enter Africa for opportunities related to set up manufacturing and operation units in Africa for the planting equipment market; however, the strategic decision making process will be taken from its Asia-Pacific region divisional office. The company also signed an agreement with Climate Corporation (U.S.) in investing and developing newer design of planting equipment which will help farmers with improved field performances and will gather data for the entire planting and seeding process.  AGCO Corporation (U.S.) launched the 9800 VE planter in 2017. This planter will have more speed per seed planting, which will increase the count of seeds planted per day. 

Related Reports:

Planting Equipment Market by Type (Air Seeders, Seed Drills, Planters), Design (Automatic and Mechanical), Crop Type (Cereals & Grains, Oilseeds & Pulses, Fruits & Vegetables), and Region - Global Forecast to 2022

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