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3. Honda (Japan) and Briggs & Stratton (US) are the Key Players in the Portable Generator Market

The global portable generator market size is projected to grow at a CAGR of 4.1% from 2019 to 2024. The market is estimated to be USD 2.0 billion in 2019 and expected to reach USD 2.5 billion by 2024. North America is estimated to be the largest portable generator market, followed by Asia Pacific in 2019. This trend is expected to continue until 2024. The growth of the portable generator industry is driven by the increase in demand for uninterrupted and reliable power supply.

The portable generator market is dominated by a few major players that have an extensive regional presence. The leading players in the portable generator market are Honda (Japan), Briggs & Stratton (US), Atlas Copco (Sweden), Generac (US), and Yamaha (Japan). The major strategies adopted by the players include new product launches, contracts & agreements, and mergers & acquisitions. New product launches were the most commonly adopted strategy from January 2016 to September 2019.

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Honda, as it is popularly known, is a Japanese conglomerate and manufactures automobiles, engines, power equipment, aircraft, robots, and motorcycles. The company has a global presence and operates in 4 segments, namely, automobiles, financial services, motorcycles, and power products & others. The power products & others segment includes general-purpose engines, generators, tillers, lawnmowers, snow throwers, and others. The company mainly focuses on new product launches as its key strategy.

• In August 2017, the company launched the new EM10000 generator, which delivers 9,000W/240 AC suitable for worksites and farms. The new generator has features such as liquid crystal screen, hour meter, output voltmeter, battery voltmeter, and error coding.
• In addition, in October 2016, Honda launched two ultraportable inverter generators, namely, EG2800i and EB 2800i, in the 2,800 W range. The newly launched generators are useful for industrial and personal use. This strategy helped in generating revenues for the company in the portable generator business.

Briggs & Stratton is one of the largest manufacturers and engine designers of outdoor power equipment. The company operates through 2 business segments, namely, engines and products. The products segment of the company provides portable and standby generators, pressure washers, lawn and garden power equipment, turf care products, and many more. The company manufactures gasoline engines for power products such as lawnmowers, snowblowers, pressure washers, portable gasoline generators, and construction equipment. New product launches are one of the common strategies adopted by the company. For instance, in April 2019, Briggs & Stratton launched the P4500 PowerSmart Series inverter generator. It is equipped with CO Guard Carbon Monoxide Shutdown technology, designed to shut down the generator if harmful levels of CO accumulate in the generators operating area. Briggs & Stratton has been focusing on launching new products with innovative technologies over the past few years. This strategy has helped the company retain its position in the global portable generator market.

Related Reports:

Portable Generator Market by Fuel (Gasoline, Diesel, Gas), Application (Emergency, Prime/Continuous), Power Rating (below 5 kW, 5–10 kW, 10–20 kW), End-User (Residential, Commercial, Industrial), and Region- Global Forecast to 2024

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