The global portable power station market size is projected to reach USD 494 million by 2026 from an estimated USD 358 million in 2021, at a CAGR of 6.7 % during the forecast period. North America is expected to lead the portable power station market, followed by Asia Pacific and Europe. The market in North America is also expected to grow at the highest rate during the forecast period. The demand for portable power stations to ensure power supply during power outages, camping, and outdoor recreational activities in the US, Canada, and Mexico is contributing to the market’s growth in this region.
The portable power station market is served by a mix of large international players with their presence and capabilities across different regions, as well as local players that have a strong foothold in the domestic markets. The key players operating in the market are Goal Zero (US), Jackery (US), Duracell (US), Milwaukee Tool (US), Anker Technology (England), Bluetti (US), EcoFlow (US), and Lion Energy (US).
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The major strategies adopted by the players in the portable power station market include new product launches, investments & expansions, partnerships & collaborations, and mergers & acquisitions. New product launches were the most commonly adopted strategy from 2017 to 2021. Partnerships & collaborations were another majorly adopted strategy by companies to strengthen their service offerings and geographic market reach.
Goal Zero (US) is a global retailer and provider of electronic equipment. The company offers key products such as portable power stations, cable products, emergency lighting kits, and solar panels. It also offers lights & lanterns, cords & adaptors, and various other accessories. The company offers portable power stations that predominantly use a lithium-ion battery; it also offers sealed lead-acid battery-based portable power stations. Its portable power stations perform using both direct power and solar power. The company is offering portable power stations across multiple capacity ranges, including less than 500 Wh, 500 Wh to 1,000 Wh, 1,000 Wh to 1,500 Wh, and 1,500 Wh and above. Goal Zero’s products are also used for emergency power during power outages and grid problems. The company provides emergency kits with portable power stations during outages, which help people keep their electronics, lights, and medical devices charged.
Another major player in the market is Jackery (US). Jackery is a provider of outdoor power and solar-ready portable power stations that help in improving outdoor life and mobile living. The company provides portable chargers, portable power stations, and solar panels. The portable power stations offered by Jackery can be operated by direct power and solar power; however, the company’s key focus of operations is integrating portable power stations with solar power. Its portable power stations predominantly use lithium-ion technology. The company offers portable power stations across varied capacity ranges, including less than 500 Wh, 500 Wh to 1,000 Wh, and 1,000 Wh to 1,500 Wh. Used for applications such as emergency power and off-grid power, these portable power stations are made for outdoor recreation such as van or RV living, camping, and backpacking. They work without pollution, fumes, and noise.
Portable Power Station Market by Power Source (Direct, Hybrid), Technology (Lithium-ion, Sealed lead-acid), Capacity (0–100, 100–200, 200–400, 400–1000, 1000–1500, ≥1500Wh), Sales Channel (Online, Offline), Application, Region - Global Forecast to 2026
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