HOME Research Insight Siemens (Germany) and Toshiba (Japan) are the Key Players in the Postal Automation System Market



Siemens (Germany) and Toshiba (Japan) are the Key Players in the Postal Automation System Market


The postal automation system market, on the basis of technology, has been segmented into—culler facer cancellers, letter sorters, flat sorters, mixed mail sorters, parcel sorters, and others, which include video coding and optical character recognition systems. The market is expected to be worth USD 1,022.2 Million by 2023, growing at a CAGR of 6.30% between 2018 and 2023. The market is highly competitive owing to the presence of several big and small market players. Key strategies implemented by most companies in the postal automation system market include contracts, partnerships, and expansions.

As of 2017, Siemens (Germany), Toshiba (Japan), NEC (Japan), SOLYSTIC (France), and Pitney Bowes (US) were the key players in the postal automation system market. These companies operate globally and provide a wide range of products and services. They rely on their R&D capabilities and product innovations to gain a larger market share.

Siemens is one of the leading providers of innovative products and solutions in the postal and parcel automation system market. It has a well-established business network worldwide. Owing to its technological capabilities, the company has been awarded with several contracts for the supply of its postal automation systems. Also, the company is focusing on increasing its sales by appropriately responding to market trends and customers’ needs. Siemens Postal, Parcel & Airport Logistics (SPPAL) offers parcel sorting systems, mail sorting systems, and reading and coding solutions in the postal automation system market. It also offers postal software and services. The company intends to grow in the market by developing new technologies to gain a competitive edge. Moreover, it is striving to build efficient global production and sales structures to expand the value chain over a wide range of products and services. For instance, in 2016, the company opened a new production site in Constance (Germany) to manufacture products and systems for the postal, parcel, and airport logistics market and expand its production capacity.

Toshiba is a global manufacturer of electronic products and provider of automation system solutions and services. It has a well-diversified business network worldwide. The company has strong R&D capabilities in the field of postal automation. Its postal systems process 42,000 letters per hour, and offer a high read accuracy rate with low noise levels. In 2015, these performance advantages helped Toshiba win contracts from Australia Post and Taiwan’s Chunghwa Post with a combined value of over USD 60 million. Moreover, Toshiba showcased robotic automation as a solution for handling packets and parcels at the Post Expo 2016. The company also focuses on developing customized products to meet its customers’ specific application needs. For instance, in 2017, the company received a contract from Russian Post for the installation of a custom automation system at Kazan Logistics Postal Center.

NEC is a one of the leading technology conglomerates in the world; it has more than 230 subsidiaries. The company focuses on availing supply contracts worldwide to grow in the market. For instance, in 2016, the company received a contract from Swiss Post for the supply of 13 postal automation systems. These systems would be installed in Swiss Post’s large-scale mail sorting centers located in Mülligen, Härkingen, and Eclépens by February 2019. The company has a diversified portfolio of letter, flat, and parcel sorting systems. It also offers image recognition and information systems for the postal industry. Its sorting machines can read handwritten Chinese, Japanese, and Roman alphabets.

Pitney Bowes is one of the leading providers of postal automation systems; it has a broad product portfolio, wide geographic reach, and strong service capabilities. The company offers a range of postal sortation solutions to reduce operating costs and improve productivity. Its portfolio of postal automation systems includes mail and parcel sorting machines. In addition, the company offers on-demand and presort mailing services for postal operators. Pitney Bowes has strong R&D capabilities and extensive service network worldwide. The company mainly focuses on high-end markets, increasing R&D investments, broadening its product portfolio, and acquiring core businesses to increase its share in the postal automation system market. For instance, in 2017, Pitney Bowes acquired the presort operations of Miller’s Presort in Cleveland (US) to expand its national network of more than 35 operating centers.

SOLYSTIC is one of the leading providers of postal automation systems in Europe. The company has presence in more than 30 countries worldwide and focuses on R&D to enhance its portfolio of postal automation systems. It caters to a number of postal operators worldwide. Some of its major customers are Australia Post, Canada Post, China Post, Japan Post, PostNL, PostNord, Royal Mail (UK), Singapore Post, and United States Postal Service. The company has expertise in the processing and recognition of postal addresses, and reading typed and handwritten addresses on letters and parcels. It has also joined hands with other industry players to strengthen its position in the postal automation system market. In 2017, the company entered into a partnership with Leonardo to develop integrated solutions for postal operators.

Related Reports:

Postal Automation System Market by Component (Hardware, Software, and Services), Technology (Culler Facer Canceller, Letter Sorter, Flat Sorter, Parcel Sorter), Application (Government, and Courier, Express & Parcel), and Region - Global Forecast to 2023

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