The poultry processing equipment industry has many players (small, medium, and large); however, the industry is dominated by a few. Leading players are Marel HF (Iceland), Key Technology, Inc. (U.S.), John Bean Technologies Corporation (U.S.), CTB, Inc. (U.S.), Baader Food Processing Machinery, Inc. (Germany), Brower Equipment (U.S.), Bayle S.A. (France), CG Manufacturing and Distribution Limited (Canada), and Prime Equipment Group, Inc. (U.S.). New product launches was most preferred strategy among the strategies, with a share of 32.6% in poultry processing equipment market from 2011 to 2016. Agreements, contracts, mergers, and acquisitions were also adopted as strategies by the players in this market.
Marel HF (Iceland) is involved in the manufacture, development, distribution, and sales of equipment systems, and services for various industries such as poultry, fish, and meat. The companyís poultry processing segment offers integrated systems for processing broilers, turkeys, and ducks. Their meat processing segment offers systems and equipment in the processes of deboning and trimming, case ready food service, and bacon processing. The company sells its products through a network of agents and distributors in various countries such as Iceland, The Netherlands, Europe, and North America. Marel HF acquired MPS in January, 2016, which helped in improving Marelís position as a leading global provider of advanced systems and solutions to the poultry, meat, and fish industries. Marel HF launched new product named Traytrack, a conveyor system in September 2013, which gave it a competitive edge.
Key Technology, Inc.
Key Technology Inc. (U.S.) is involved in designing, manufacturing, and selling systems that improve the safety and quality of the products. It has evolved itself as a worldwide supplier of process solutions for food processing industry and also for pharmaceuticals. The companys systems integrate electro-optical automated inspection and sorting systems, specialized conveying systems, and product preparation systems. Key Technology introduced a new digital sorting platform in 2015. Key Technology and Visys NV (Belgium) signed a merger agreement for strategic expansion, in February, 2013 which will provide digital sorting technology to Key Technology.
Poultry Processing Equipment Market by Type (Chicken, Turkey, Ducks), Equipment Type (Killing & Defeathering, Evisceration, Cut-ups, Deboning & Skinning, Marinating & Tumbling), Product Type, & by Region - Global Forecast to 2020
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