Power Generator Rental Market

The power generator rental market is projected to reach USD 11.96 billion by 2030 from an estimated USD 8.99 billion in 2025, at a CAGR of 5.9% during the forecast period. The power generator market is experiencing growth due to the increasing demand for reliable and continuous power supply across various industries. Frequent power outages, aging electrical infrastructure, and the increasing adoption of renewable energy sources have significantly increased the demand for rental power generators. Sectors such as construction, oil & gas, metal & mining, utilities, and events rely on rented generators to ensure a consistent power supply for their operations. Additionally, the rising number of data centers is further driving demand for power rental solutions. Technological advancements and the shift toward cleaner, more efficient rental equipment are also contributing to the market’s expansion.

Major players in the industry, such as Aggreko (UK), Ashtead Group plc (UK), United Rentals, Inc. (US), Caterpillar (US), and Cummins Inc. (US), have implemented strategies aimed at expanding their market presence and increasing their growth. These companies have adopted strategies such as product launches and strategic partnerships to enhance their technological leadership and commitment to sustainability.

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In December 2022, United Rentals, Inc. acquired Ahern Rentals. The company primarily serves customers in the construction and industrial sectors across 30 states. This strategic move aims to increase the geographical presence and capacity. In August 2022, Caterpillar signed a strategic partnership with Aggreko, a leading company in temporary power and utility rentals. This move is meant to help Caterpillar strengthen its market position and improve what it can offer customers by working together on new ideas and joint marketing.

United Rentals, Inc. offers a diverse range of equipment for sale and rental, including air compressors, air tools, compaction devices, forklifts, material handling equipment, light towers, and generators. The company serves a diverse range of industries, including construction, manufacturing, utilities, oil and gas, event planning, and data centers. The business is organized into two primary segments: General Rentals and Specialty Rentals. Power rental services, including generators and their associated services, are managed under the Power and HVAC Equipment segment. In this market, the company provides power generators that can be easily transported between sites, towed as necessary, or installed permanently to meet specific power needs.

Caterpillar is a leading manufacturer of construction and mining equipment, diesel and alternative fuel engines, turbine engines, and heavy equipment locos, as well as offering service and maintenance during the entire lifespan of each machine manufactured. It operates through four main segments (Construction Industries, Resource Industries, Energy & Transportation, and Financial Products), all of which have a strong commitment to meeting customers’ needs. Caterpillar also offers rental services to its construction products sector. The company provides rental equipment services from the Energy & Transportation segment.

The power generator rental market is highly competitive, with key players such as Aggreko (UK), Ashtead Group plc (UK), United Rentals, Inc. (US), Caterpillar (US), and Cummins Inc. (US) dominating the market. These companies differentiate themselves by providing reliable and fuel-efficient rental solutions to serve such construction, oil and gas, mining, utilities, and event management sectors. The company continues to strengthen its market presence by expanding its equipment range and adopting telematics and digital fleet management technologies that enhance transparency and asset utilization. Herc Rentals is expanding its presence through an increasingly diverse fleet that includes energy-efficient generators and hybrid light towers, aligning with customers’ sustainability goals. Caterpillar, supported by its robust dealer network, offers a diverse range of rental power solutions—from temporary generation systems to load testing and commissioning services—ensuring responsiveness to various customer needs. The demand for temporary and mobile generators is expected to continue growing due to increased reliance on temporary power, rising demand for environmentally friendly generators, and the growing popularity of renewable energy sources such as wind and solar. Additionally, more stringent regulations on carbon emissions will lead to increased investment by rental companies in new technologies and environmentally friendly products. As industries increasingly adopt new and improved methods of production, the need for scalable and fuel-efficient systems will continue to increase.

Related Reports:

Power Generator Rental Market by Application, Fuel Type, Power Rating, Rental Type, End User, and Region - Forecast to 2030

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