The key players profiled in the probiotics market include Chr. Hansen, Danone, Yakult Honsha, Nestlé, and DuPont, which have a strong global presence. Other players include Morinaga, Lallemand, Probi, Bifodan, BioGaia, Probiotics International, and Nebraska Cultures.

The key market players adopted various growth strategies such as expansions and new product launches in order to cater to the increasing demand for probiotics. Companies have been investing in research & development to expand their probiotic product portfolios.

The core strength of the key players in this market is their strategic expansion, to enhance their presence in the probiotics market. Companies such as Yakult Honsha and Chr. Hansen expandedtheir production facilities as well as their R&D sector to develop new probiotic products. Key companies also entered into agreements and acquisitions to expand their reach geographically. Moreover, these companies also focused on offering a diverse range of probiotic products in order to cater to the changing functionality of products.

Danone has been one of the major players in the global probiotics market. It manufactures and sells fresh dairy products, beverages, baby nutrition, and medical nutrition products. The company operates through four business segments, namely, fresh dairy products, waters, early life nutrition, and medical nutrition. The fresh dairy products division produces and markets yogurt, fermented fresh dairy products, and other specialized fresh dairy products. It offers its probiotic products under the fresh dairy product business segment under the brand names of DanActive, Activia, Actimel, and Bio. The company has been focusing on the development of new products and technologies, in May 2016, Danone introduced a new drinkable yogurt, under its brand—Activia.

Chr. Hansen is one of the market leaders in specialty ingredients for the food and life science industries. The company produces probiotics under its food cultures & enzymes division. Its probiotic products are used as ingredients in food & beverages as well as dietary supplements. The company is a global supplier of nine scientifically documented probiotic strains. It has strengthened its position in the probiotics market through agreements and acquisitions. It adopted acquisitions as its strategy to strengthen its market position. It also invests substantially in its R&D capabilities for new product launches. In September 2016, Chr. Hansen signed an agreement with Valio to acquire LGG, a probiotic strain; the company acquired LGG including trademarks and related businesses for USD 83.9 million.

Related Reports:

Probiotics Market by Application (Functional Food & Beverages (Dairy, Non-dairy Beverages, Baked Goods, Meat, Cereal), Dietary Supplements, Animal Feed), Source (Bacteria, Yeast), Form (Dry, Liquid), End User (Human, Animal), and Region - Forecast to 2022

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