The global probiotics market is estimated to be valued at USD 57.8 billion in 2022. It is projected to reach USD 85.4 billion by 2027, recording a CAGR of 8.1% during the forecast period. Probiotic products have been in use historically for a long time before the awareness of probiotic microorganisms in consumable products such as yogurt, curd, beer, and cheese, and in therapeutic treatments. However, with the advent of research on probiotics and their associated benefits, brought a shift in consumer behavior to consciously consume them. Today, with rising health awareness due to the rise in diseases, the consumption of probiotics fortified food and beverages and dietary supplements is on a spike. The rise in demand for quality meat and poultry products across the globe is also catering to the growth of the feed probiotics market. Thus, players in the industry are undertaking multiple strategic initiatives such as partnerships, innovative new product launches, and acquisitions to tap the growing market potential around the world, particularly in high-growth markets such as Asia.
Key players in this market include ADM (US), Danone (France), Probi (Sweden), Nestle (Switzerland), Yakult Honsha Co., Ltd. (Japan), International Flavors & Fragrances Inc. (US) and BioGaia (Sweden).
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Nestle (Switzerland) has a global presence in over 186 countries and had a revenue of around USD 95.3 billion in 2021. It is a leading global player and one of the top probiotic product manufacturing companies in the world. It offers probiotics through its Nutrition and Health Science business segment. It provides probiotics offerings as functional food and beverages and feed products. In April 2022, the company launched its first infant cereal, based on B.lactis probiotic strain. The product is a blend of whole grain gluten-free oats, pulses, veggies, and fruits, as well as probiotics, to nourish infants’ brains and bodies. The product launch will expand Nestle’s infant probiotic portfolio. In August 2021, Nestle also acquired US-based, The Bountiful Company. This deal further strengthened Nestle in the nutritional supplements market, including Bountiful’s probiotic brands, such as Osteo Bi-Flex.
One of the global nutrition leaders, ADM (US), spans around 190 countries across the world. It offers probiotic solutions through its health and wellness portfolio. Over the years the leading player has acquired significant companies in the probiotics industry such as Probiotics International Limited (UK) and its famous probiotic brand Lepicol. In November 2021, the company acquired US-based probiotic, prebiotic, and enzyme technology leader, Deerland Probiotics & Enzymes. The acquisition has broadened ADM’s probiotic portfolio strengthening its position in the probiotics market.
Moreover, other major strategic development includes its agreement with China-based Qingdao Vland Biotech Group Co., Ltd., in October 2021. Qingdao is a leading producer of enzymes and probiotics. The agreement focuses on forming a joint venture to manufacture and sell human probiotics to serve the growing Chinese demand. Through this agreement, ADM would be able to offer its probiotics products in the Chinese geography.
A significant probiotic products manufacturer and marketer globally is International Flavors & Fragrances Inc. (US). Probiotic solutions are provided by its Health & Biosciences business segment, under the dietary supplements category. The company is active across all the major geographical regions, namely, North America, Europe, the Asia Pacific, South America, Africa, and the Middle East. When it comes to strategic initiatives by the company in the probiotics industry, it has in April 2022 acquired US-based Health Wright Products, LLC, a company engaged in producing high-quality nutritional supplements and custom formulations that cater to customers’ specific requirements for probiotic products. This strategic initiative was undertaken by the company to bolster its technical capabilities and diversify its product offerings. In November 2021, the company announced plans to invest USD 87 million in its manufacturing plant in Indonesia to cater to the rising demand for probiotics in Indonesia and other Asia Pacific countries and expand its geographical footprint further in the region. This investment was a part of the strategic plans of the company to enhance its geographical footprint in the Asia Pacific, and the company had already invested in high-growth countries such as China, Singapore, and India before investing in Indonesia.
Probiotics Market by Product Type (Functional Food & Beverages, Dietary Supplements, and Feed), Ingredient (Bacteria and Yeast), End User (Human and Animal), Distribution Channel, and Region - Global Forecast to 2027
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