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The release coating market is estimated to be USD 157 million in 2020 and is projected to reach USD 225 million by 2025, at a CAGR of 7.5% between 2020 to 2025. The rising awareness of health, increased consumer spending, growth of e-commerce, and increased women workforce and the key factors driving sectors such as packaging, hygiene, consumer products, cosmetics, households, retails, and pharmaceuticals. These sectors growth propels the growth of end-use applications in the release coating market during the forecast period.

The release coating is used to prevent the release liners from bonding to surfaces. A release coating is applied on paper or film that serves as a discardable backing. Proper curing of the release coating enables end users to peel the release liner (with its adhesive) easily from the backing before sticking it on envelopes, labels, tapes, postage stamps, and so on. The mechanism of releasing the liner is an extremely complex dynamic process based upon adhesion, interfacial energy, surface topography, and rheology. Release coatings serve applications that involve extreme release properties such as abrasion, dielectric & chemical insolation, adhesion to the substrate, and heat resistance, along with toughness. Non-migratory types of materials such as polyacrylates, carbamates, polyolefins, fluorocarbons, and silicones are used to manufacture release coatings, as they do not contaminate the surface of released materials.

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The release coating is used in a wide range of end-use applications such as labels, tapes, hygiene, industrial, medical, food bakery, and others, including graphics and envelopes. There two types of release coating available in the market, which are based on silicone and non-silicone. While in terms of formulation, the release coating market can be segmented into solvent based, solventless, and emulsions.

Expansions and new product developments were the key strategies adopted by the major players to achieve growth in the global release coating market between 2017 and 2020. The major players in the release coating markets are Dow (US), Wacker Chemie AG (Germany), Elkem (Norway), Evonik Industries AG (Germany), Shin-Etsu Chemical Co. Ltd. (Japan), Omnova Solutions Inc. (US), Momentive Performance Materials Inc. (US), Mayzo Inc. (US), HITAC Adhesives and Coatings (US) and SOLV Inc. (US).
The impact of COVID-19 has been severe, with the release coating market estimated to decline by 15.4% in 2020 in terms of value. All the end-user applications in the release coating market except for hygiene and medical is estimated to register negative growth due to factors such as lockdown, supply chain disruption, and decline in consumer spending affecting end-use industries such as packaging, electrical & electronics, logistics, hygiene & personal care, consumer goods, and retail.

The companies have initiated the following developments:

• In May 2020, Shin-Etsu Chemical Co. Ltd. developed a new technology for reducing the amount of platinum used in silicone release coatings by about one-half. The main applications are primarily as coated release paper for stickers, labels, adhesive tapes, and release films and manufacturing process release liner.
• In November 2019, Wacker Chemie AG opened a new silicon metal production facility in Holla, Norway. The company invested USD 111 million in the new plant. The new furnace in this location is one of the largest in the world.

Related Reports:

Release Coating Market Material(Silicone, Non-Silicone), Formulation(Solvent Based, Solventless, Emulsions), Release Liner, Application (Labels, Tapes, Hygiene, Industrial, Medical, Food Bakery) and Region - Global Forecast to 2025

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Mr. Aashish Mehra
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