Power Rental Market

The power rental market is projected to reach USD 15.05 billion by 2030, growing from an estimated USD 11.44 billion in 2025 at a CAGR of 5.6% during the forecast period. The power rental market is growing rapidly is driven by the increasing demand for reliable and continuous power supply across industries. Frequent power outages, aging electrical infrastructure, and the use of renewable energy sources have propelled the need for the power rental market globally. The construction, oil and gas, metal and mining, utilities, and event sectors rely on rented power generators to maintain a continuous power supply in operations. Additionally, the growing number of data centers is creating demand for power rental solutions. Technological advancements and the step towards cleaner, more efficient rental equipment further help market expansion.

Major companies, such as Aggerko (UK), Ashtead Group plc (UK), United Rentals, Inc. (US), Caterpillar (US), Cummins Inc (US), have implemented strategies directed toward growing and increasing their market presence in the power rental market. They focus on product launches and strategic partnerships that reinforce their technology leadership and sustainability agenda. In September 2024, Atlas Copco acquired Integrated Pump Rental (IPR), a South African enterprise that is focused on dewatering pump rentals. IPR became part of Atlas Copco’s Specialty Rental Division within Power Technique; in this way, the rental business of IPR was enhanced by adding additional dewatering pumps and complementary products like air compressors, generators, and power supplies used by customers involved in mining, construction, and wastewater. Similarly, in August 2022, Caterpillar signed a strategic partnership with Aggreko, a leading company in temporary power and utility rentals. This move was meant to help Caterpillar strengthen its market position and improve what it can offer customers by working together on new ideas and joint marketing.

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Aggreko is a global leader in the provision of temporary power, heating, cooling, and energy services. The company was established in 1962 and has evolved into a trusted partner for diverse industries, offering innovative solutions to address temporary and off-grid energy needs. With a presence in over 100 countries and a fleet of specialized equipment, Aggreko serves customers across various sectors, including events, utilities, construction, oil and gas, manufacturing, and mining. With a comprehensive suite of solutions, global reach, commitment to sustainability, and a culture of innovation, Aggreko continues to empower customers to thrive in a rapidly evolving energy landscape.

Ashtead Group plc. is a multinational equipment rental company headquartered in London, England. The company operates its business through three divisions, namely Rental Equipment, Sale of Used Rental Equipment, and Sale of New Equipment. The company majorly focuses on its rental business operations through three business units, namely Sunbelt US, Sunbelt UK, and Sunbelt Canada. The company's major branch, Sunbelt Rentals, offers a wide variety of tools and equipment for industrial, construction, and other specialized applications throughout the US and Canada. A-Plant provides a comparable selection of tools and services to clients in the UK. Overall, Ashtead Group plc continues to be a leading player in the equipment rental industry, providing innovative solutions and exceptional service to customers around the world.

The power rental market is highly competitive, with key players such as Aggerko (UK), Ashtead Group plc (UK), United Rentals, Inc. (US), Caterpillar (US), Herc Rentals (US), and Cummins Inc. (US) dominating the market. These companies differentiate themselves by providing reliable and fuel-efficient rental solutions to serve the construction, oil and gas, mining, utilities, and event management sectors. The company continues to strengthen its market presence by broadening its equipment range and adopting telematics and digital fleet management technologies that improve transparency and asset utilization. Herc Rentals is expanding its presence through an increasingly diverse fleet that includes energy-efficient generators and hybrid light towers, aligning with customers’ sustainability goals. Caterpillar, supported by its strong dealer network, offers a wide array of rental power solutions—from temporary generation systems to load testing and commissioning services—ensuring responsiveness to various customer needs.

The demand for temporary power generators will continue to grow as a result of increased reliance on temporary power, increasing demand for environmentally friendly generators, and the rising popularity of renewable energy sources, such as wind and solar. In addition, more stringent regulations on carbon emissions will lead to greater investment by rental companies in new technologies and environmentally friendly products. As industries increasingly adopt new and improved methods of production, the need for scalable and fuel-efficient systems will continue to increase.

Related Reports:

Power Rental Market by Equipment (Generators, Transformers, Load Banks, Other Equipment), Power Rating (Up to 50 KW, 51–500 KW, 501–2,500 KW, Above 2,500 KW), Application, Fuel Type, Rental Type, End User, and Region – Global Trends & Forecast To 2030

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