Top Retail Platform Companies

The retail platform market is projected to grow from USD 39.16 billion in 2025 to USD 95.49 billion by 2030,  at a CAGR of 19.5% from 2025 to 2030. The retail platform market is witnessing a significant transformation, driven by the rising adoption of generative AI and unified commerce strategies. By integrating digital and physical retail touchpoints, modern platforms enable seamless, personalized customer journeys across channels.

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Generative AI empowers retailers to deliver intelligent product recommendations, dynamic promotions, and predictive analytics, while unified commerce ensures consistent experiences across online stores, marketplaces, and brick-and-mortar outlets. These innovations enhance operational efficiency, optimize inventory and supply chain management, and strengthen customer engagement, thus positioning AI-enabled, omnichannel retail platforms that enable growth and competitive advantage in this rapidly evolving retail landscape.

In June 2025, Criteo and Dentsu established a global partnership. Dentsu utilized Criteo’s Commerce Media Platform, which features AI-driven audience targeting, purchasing tools, and measurement capabilities to enhance commerce campaigns. This collaboration improves targeting and performance, leading to better commerce results and increased advertising spending on retailers’ media through advanced data integration and insights.

In May 2025, Manhattan Associates extended its go-to-market collaboration with Google Cloud, making the full suite of Manhattan Active solutions available on Google Cloud Marketplace. This move enables retailers to rapidly license, deploy, and scale cloud-native omnichannel commerce and supply-chain capabilities using Google Cloud’s infrastructure and AI services. Enhanced value includes simplified procurement, seamless integration, and access to Vertex AI-powered insights.

Some of the leading players in the retail platform market include Salesforce (US), Oracle (US), Adobe (US), Criteo (France), and Manhattan Associates (US). They dominate the retail platform market through AI-powered personalization, seamless omnichannel customer engagement, actionable data insights across inventory, sales, and operations, and robust, scalable cloud solutions. These strengths allow retailers to streamline processes, integrate digital and physical channels, elevate customer experiences, and boost conversions and loyalty, establishing these vendors as key influencers in the rapidly evolving retail platform landscape.

SALESFORCE

Salesforce’s strength in the retail platform market stems from its Salesforce Retail Cloud, which enables retailers to unify customer data, personalize engagement, and deliver seamless omnichannel experiences. Built on the Customer 360 platform, it integrates marketing, commerce, service, and analytics to support the entire shopper journey. Retailers benefit from real-time insights, AI-powered personalization, and automation tools that enhance loyalty, increase conversion, and improve operational efficiency. Salesforce offers strong partner and app ecosystems, making the platform adaptable for mid-market and enterprise retailers. Its robust CRM foundation and embedded intelligence position it as a leader in delivering customer-centric, data-driven retail transformation.

ORACLE

Oracle Cloud stands out in the retail platform market for its end-to-end, data-driven retail suite that integrates AI, analytics, and automation to support merchandising, supply chain, commerce, and customer engagement. The platform’s strength lies in its scalability, security, and enterprise-grade architecture, enabling global retailers to unify operations and deliver personalized omnichannel experiences. A notable example is its collaboration with WE Fashion, where Oracle Cloud helped streamline inventory management, optimize pricing, and enhance the customer journey through real-time insights and integrated planning. Oracle’s ability to connect transactional systems with customer data positions it strongly among enterprise retailers seeking transformation at scale.

MARKET RANKING ANALYSIS

In 2025, the retail platform market remained highly competitive, with Salesforce, Oracle, Adobe, Criteo, and Manhattan Associates collectively accounting for approximately 35–40% of the total market share. These top vendors distinguished themselves by delivering comprehensive, AI-driven solutions that address the evolving needs of modern retailers.
Salesforce enhanced its Commerce Cloud and Marketing Cloud capabilities, integrating AI-powered personalization, predictive analytics, and omnichannel customer engagement. These innovations enabled retailers to deliver consistent, tailored experiences across online stores, marketplaces, and physical outlets, while optimizing marketing campaigns and customer journeys. Oracle strengthened its Cloud for Retail platform by offering end-to-end solutions for merchandising, inventory optimization, and customer experience management, providing retailers with real-time operational insights and scalable infrastructure for omnichannel operations.

Adobe focused on Experience Cloud and digital marketing solutions, driving content personalization, campaign optimization, and advanced analytics to improve conversion rates and customer engagement. Criteo leveraged AI-driven advertising and personalized recommendation engines to enhance shopper engagement, optimize retargeting strategies, and boost conversion outcomes across digital commerce channels. Manhattan Associates advanced its supply chain, order management, and fulfillment solutions, enabling retailers to streamline inventory management, coordinate multichannel operations, and ensure efficient delivery workflows.

These vendors empower retailers to unify digital and physical touchpoints, leverage data-driven insights, and optimize operational workflows. Their combined capabilities support enhanced customer experiences, higher conversion rates, and strengthened loyalty, positioning them as the most influential players in the retail platform market.

Related Reports:

Retail Platform Market by Offering (Supply Chain Management Solutions (Inventory Management Systems, Procurement Platforms), Customer Engagement Tools, Retail POS, eCommerce Platform, B2B Commerce Platform, Retail Media Networks) - Global Forecast to 2030

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