Reverse Osmosis Point-of-Use Water Treatment Systems Market

Coway (South Korea) and Kent RO Systems (India) are Leading Players in the Reverse Osmosis Point-of-Use Water Treatment Systems Market

In 2025, the global reverse osmosis point-of-use water treatment systems market is estimated to be USD 4.11 billion. It is projected to grow at a CAGR of 7.48% during the forecast period. By 2030, the market is projected to reach USD 5.90 billion. The reverse osmosis point-of-use water treatment systems market is expected to grow due to increased urbanization, declining water quality in municipal systems, and heightened awareness of health and wellness, all of which are driving up demand.

The major players in the reverse osmosis point-of-use water treatment systems market with a significant global presence are Coway (South Korea), Kent RO Systems (India), Eureka Forbes (India), A. O. Smith (US), and LG Electronics (South Korea). These companies are focusing on product innovation and expansion into regional markets.

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COWAY is a leading manufacturer of environmentally friendly home appliances, focusing on health and wellness. The company offers a range of products, including water purifiers, air purifiers, bidets, water softeners, mattresses, and other home appliances such as massage chairs and kitchen appliances. The company has operations in countries including Malaysia, the US, South Korea, Europe, Thailand, China, Indonesia, Japan, and Vietnam.

Kent RO Systems Ltd. is a key player in the reverse osmosis technology and introduced this technology in India. The company’s product portfolio comprises water purifiers, air purifiers, cooking appliances, cookware, home & hygiene products, and vacuum cleaners. It has a single operating segment focused on the sale of water purifiers. Headquartered in Noida, Uttar Pradesh, the company pioneered the introduction of reverse osmosis technology in India and has since evolved into a market leader in water purification and related healthcare solutions. Kent RO Systems Ltd.’s mission is to make the world a healthier and happier place by offering innovative and technologically advanced products. Kent has established a robust global footprint, exporting products to over 40 countries across the Asia Pacific, the Middle East, Africa, Europe, and North and Central America. The company operates advanced manufacturing facilities in India.

Eureka Forbes was established in 1982 as a collaboration between Forbes and Campbell (a Tata Group company) and Electrolux from Sweden. It operates more than 150 Customer Response Centers in over 120 cities and towns throughout India. The company’s offerings include water purifiers, vacuum cleaners, air filters, water solutions, service, and annual maintenance contracts (AMC). Its products have successfully reached over 1,500 cities and towns. Additionally, it has a presence in 40 international markets, in addition to its extensive presence in India. The company utilizes retail, institutional, and e-commerce channels, an innovative franchise business partner network, a rural channel, and one of India's most comprehensive service networks. It is well-known for its award-winning Aquaguard water purifier brand. In 2021, Eureka Forbes was acquired by Advent International, a global private equity investor.

LG Electronics, headquartered in Seoul, South Korea, is one of the world’s leading multinational conglomerates. The company offers a range of products and services, including home appliances, air solutions, home entertainment, mobility solutions, and business solutions.
LG Electronics is divided into several reporting segments: Home Appliance & Air Solution (H&A), Home Entertainment (HE), Vehicle Component Solutions (VS), Business Solutions (BS), LG Innotek Co., Ltd., and its subsidiaries (Innotek), as well as Others. The company operates more than 142 subsidiaries across various geographic regions, including Korea, America, Asia & Africa, and Europe. Within the Home Appliance & Air Solution segment, LG Electronics offers point-of-use water treatment products. The company is also recognized as a global leader in TVs, audio systems, monitors, and home entertainment products.

A.O. Smith is a prominent manufacturer of water heaters and boilers for both residential and commercial use, as well as heat pumps, tanks, and water treatment solutions. The company operates in two main segments: North America and the Rest of the World. Its water treatment offerings include point-of-entry softeners, filtration systems, and point-of-use carbon and reverse osmosis devices. These products are designed for residential applications and commercial establishments, including restaurants, schools, and offices. Based in the US, the company has a global presence with operations in North America, Europe, the Asia Pacific, and the Middle East. It employs around 12,700 people across its facilities in the US, Canada, China, India, Mexico, the Netherlands, the UK, and Vietnam.

MARKET RANKING
Coway (South Korea), Kent RO Systems (India), Eureka Forbes (India), A. O. Smith (US), and LG Electronics (South Korea) are the global leaders with an estimated share of 42-50%. The dominance of these companies is supported by the presence of a strong brand name, developed reverse osmosis technologies, high levels of service networks, and constant product innovation. Their capability to ascend rapidly in the residential and commercial market also makes them even more dominant globally.

Related Reports:

Reverse Osmosis Point-of-use Water Treatment Systems Market by Device (Under-the-sink RO systems), Technology (Thin-Film Composite (TFC) RO Membranes), Application (Residential), and Region - Global Forecast To 2030

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Reverse Osmosis Point-of-use Water Treatment Systems Market Size,  Share & Growth Report
Report Code
CH 9782
RI Published ON
2/16/2026
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