The report analyzes the key growth strategies adopted by market players between 2011 and 2016 to expand their global presence and increase their share in the global saturated polyester resin market. Royal DSM N.V. (Netherlands), Allnex Belgium SA/NV (Belgium), Arkema S.A. (France), Nuplex Industries (New Zealand), Stepan Company (U.S.), Evonik Industries (Germany), Nippon Gohsei (Japan), Covestro AG (Germany), and Megara Resins (Anastassios Fanis S.A.) (Greece) are the key leading players of the market.
Saturated polyester resin is a moderately consolidated market, and a number of large-scale companies, such as Royal DSM N.V. (Netherlands), Allnex Belgium SA/NV (Belgium), Arkema S.A. (France), Nuplex Industries (New Zealand), Stepan Company (U.S.), Evonik Industries (Germany), Nippon Gohsei (Japan), and Covestro AG (Germany) manufacture these resins. However, small- to medium-scale companies, such as Ranbar Technology (U.S.), Hitachi Chemicals (Japan), DIC Corporation (Japan), Reichchold (U.S.), Kimteks (Turkey), Thai Urethane Plastic Co. Ltd. (Thailand), Novaresine S.r.l (Italy), Megara Resins (Anastassios Fanis S.A.) (Greece) Hitech Industries FZE (UAE), Worlee-Chemie GmbH (Germany), Synthopol Chemie (Germany), Hangzhou Sino-French Industrial Co. Ltd. (China), Anhui Shenjian New Materials Co. Ltd. (China), RAN Chemicals (India), Karna Paints (India), Tough Color Resins (India), and Alkenz Inc. (South Korea) also account for a sizable market share.
New product launches is the key strategy adopted by industry players to achieve growth in the saturated polyester resin market. This strategy accounted for 40% share of all the growth strategies adopted by the market players. The rising demand for environment-friendly powder coatings and high growth in the coil & can coatings industry in developed countries encouraged companies to adopt this strategy. The market players focused on entering new markets by launching technologically advanced and innovative resins for different applications. Allnex Belgium SA/NV (Belgium), Evonik Industries (Germany), and Megara Resins (Greece) are some of the leading market players that followed this strategy.
In April 2015, Allnex introduced a new range of CRYLCOAT powder coating resins for high corrosion protection on bare and pre-treated steel for agricultural, construction, and earthmoving (ACE) equipment, as well as architectural and industrial applications.
Evonik Industries developed two new members of its Dynapol family of medium- and high-molecular weight polyesters for packaging and coil coatings in April 2015. The two new Dynapol high-molecular polyesters, Dynapol L 907 and Dynapol L 914, are used in interior coatings and provide high media stability and protective characteristics.
Besides new product launches, the companies opted for mergers & acquisitions, investments & expansions, and joint ventures to expand their market share and distribution network. These strategies accounted for a share of 30%, 20%, and 10%, respectively, of the overall share of growth strategies adopted by the players in the saturated polyester resin market between 2011 and 2016.
In May 2013, Stepan Company completed its largest-ever acquisition of the North American polyester resin business of Bayer MaterialScience (now called as Covestro, Germany) located in Columbus, Georgia for USD 68 Million.
Saturated Polyester Resin Market by Type (Liquid SPR and Solid SPR), Application (Powder Coatings, Industrial Paints, Coil & Can Coatings, Automotive Paints, Flexible Packaging, and 2k PU Coatings), and by Region - Global Forecasts to 2021
Markets and Markets
UNIT no 802, Tower no. 7, SEZ
Magarpatta city, Hadapsar
Pune, Maharashtra 411013, India
Email: [email protected]
This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.SEND ME A FREE SAMPLE