AdTech Market

Key Drivers of Growth in the AdTech Market and Market Share Analysis

The global AdTech market is expected to grow at a 14.5% CAGR over the forecast period, reaching USD 1,496.2 billion by 2030 from an anticipated USD 579.4 billion in 2023. Major factors driving market expansion include an increase in demand for data-driven marketing strategies, the growing popularity of audio streaming and podcasts for audio advertising, and the proliferation of smartphones for better mobile optimisation and in-app advertising.

The growth of the AdTech market is driven by several key factors:

  • Increasing Digital Advertising Spending
  • Advancements in Artificial Intelligence and Machine Learning
  • Shift to Programmatic Advertising
  • Rise of Mobile and Video Advertising
  • Data-Driven Advertising Strategies
  • Demand for Cross-Channel Marketing
  • Emphasis on Customer Experience
  • Regulatory Compliance and Data Privacy
  • Expansion of E-commerce and DTC Brands
  • Technological Innovation
  • Global Expansion of Digital Advertising
  • Performance Accountability

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  1. Increasing Digital Advertising Spending: As businesses allocate more budget to digital advertising, the demand for AdTech solutions that can optimize ad spend and performance grows.
  2. Advancements in Artificial Intelligence and Machine Learning: AI and ML enable more sophisticated ad targeting, personalization, and campaign optimization, driving efficiency and effectiveness in advertising.
  3. Shift to Programmatic Advertising: Automation of ad buying and selling processes through programmatic advertising platforms increases efficiency, transparency, and targeting capabilities.
  4. Rise of Mobile and Video Advertising: The proliferation of smartphones and online video consumption has led to increased spending on mobile and video advertising, driving demand for AdTech solutions tailored to these formats.
  5. Data-Driven Advertising Strategies: The ability to leverage data analytics for audience segmentation, behavior analysis, and real-time optimization is crucial for advertisers, fueling the adoption of AdTech platforms.
  6. Demand for Cross-Channel Marketing: Marketers seek integrated solutions that can manage advertising across multiple channels (web, mobile, social media, etc.) to deliver cohesive and effective campaigns.
  7. Emphasis on Customer Experience: Advertisers prioritize delivering relevant, personalized ads that enhance the customer experience, leading to investments in AdTech solutions that support these capabilities.
  8. Regulatory Compliance and Data Privacy: Adherence to regulations such as GDPR and CCPA necessitates the use of AdTech solutions that ensure data privacy and compliance, driving innovation in privacy-focused technologies.
  9. Expansion of E-commerce and DTC Brands: The growth of e-commerce and direct-to-consumer (DTC) brands fuels demand for AdTech solutions that can drive online sales and customer acquisition.
  10. Technological Innovation: Continuous advancements in technologies like augmented reality (AR), virtual reality (VR), voice search, and artificial intelligence drive new opportunities and capabilities in digital advertising.
  11. Global Expansion of Digital Advertising: Increasing internet penetration and digitalization across emerging markets expand the global footprint of digital advertising, boosting the AdTech market worldwide.
  12. Performance Accountability: Advertisers increasingly demand measurable ROI and performance metrics from their ad campaigns, prompting investments in AdTech solutions that offer robust analytics and attribution models.

These growth drivers illustrate the dynamic forces shaping the AdTech market, driving innovation and investment in technology to meet evolving advertiser needs and consumer behaviors.

AML Market Share - Global Industry Landscape

Some of the leading companies in the AML industry include:

  • Luna (US)
  • NextRoll (US)
  • Quantcast (US)
  • Criteo (France)

Luna (US)

  • Market Share: Luna specializes in product experience management and does not disclose specific market share figures. They focus on enhancing product information and customer engagement.
  • Key Offerings: Luna offers tools for product information management, content optimization, and customer engagement to deliver personalized product experiences.

NextRoll (US)

  • Market Share: NextRoll operates in the digital advertising space and provides solutions for retargeting, prospecting, and marketing automation. Specific market share data is not publicly disclosed.
  • Key Offerings: NextRoll's key offerings include AdRoll for retargeting and prospecting, RollWorks for account-based marketing, and advanced marketing automation tools.

Quantcast (US)

  • Market Share: Quantcast is known for its digital advertising and audience measurement services, focusing on audience insights and programmatic advertising solutions. They have a significant presence in audience measurement and analytics.
  • Key Offerings: Quantcast offers audience measurement, real-time advertising, and AI-driven insights to optimize digital advertising campaigns.

Criteo (France)

  • Market Share: Criteo is a global leader in digital advertising technology, particularly known for its retargeting solutions. They hold a notable market share in the retargeting and performance marketing sector.
  • Key Offerings: Criteo's offerings include personalized retargeting, programmatic advertising, and AI-powered solutions to drive performance and sales for advertisers.

Related Reports:

AdTech Market by Offering (Solutions and Services), Advertising Type (Programmatic, Native Advertising), Advertising Media (Television, Digital Advertising), Vertical (Media & Entertainment, Retail & eCommerce, BFSI and Region - Global Forecast to 2030

AdTech Market Size,  Share & Growth Report
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TC 8842
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