Advanced Analytics Market

Advanced Analytics Market Size & Share: Growth Factors & Forecasts

From an estimated USD 64.3 billion in 2023 to USD 226.2 billion by 2028, the global advanced analytics market is expected to grow at a compound annual growth rate (CAGR) of 28.6% throughout the forecast period. Major drivers for the market include the rising adoption of big data and other related technologies to stimulate market growth and leverage real-time data processing and the growing demand for cloud-based analytics solutions for better accessibility and cost-effectiveness.

The Advanced Analytics market is poised for substantial growth in the coming years, driven by several key factors:

  • Increasing Volume of Data
  • Advancements in AI and Machine Learning
  • Demand for Predictive and Prescriptive Analytics
  • Regulatory Compliance Requirements
  • Need for Improved Decision-Making

These growth factors highlight the dynamic and evolving nature of the Advanced Analytics market, driven by the need for sophisticated data analysis tools and techniques to derive actionable insights.

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Increasing Volume of Data:

  • Data Explosion: The exponential growth in data generation from various sources is driving the demand for advanced analytics.
  • Big Data Integration: The need to integrate and analyze big data for valuable insights is a significant growth driver.

Advancements in AI and Machine Learning:

  • Enhanced Algorithms: AI and machine learning algorithms are improving the accuracy and efficiency of advanced analytics.
  • Automation: These technologies enable the automation of complex data analysis tasks.

Demand for Predictive and Prescriptive Analytics:

  • Forecasting: Businesses are increasingly adopting predictive analytics to forecast trends and behaviors.
  • Optimization: Prescriptive analytics helps in optimizing business processes and decision-making.

Regulatory Compliance Requirements:

  • Data Governance: Compliance with data governance regulations drives the need for advanced analytics.
  • Risk Management: Advanced analytics is used for risk assessment and management in regulated industries.

Need for Improved Decision-Making:

  • Data-Driven Insights: Organizations are leveraging advanced analytics to make data-driven decisions.
  • Competitive Advantage: Advanced analytics provides a competitive edge by enabling better strategic planning.

Advanced Analytics Market Share - Global Industry Landscape

The Advanced Analytics market is characterized by the presence of several key players competing for market share. Some of the leading companies in the Advanced Analytics industry include:

  • SAP (Germany)
  • Microsoft (US)
  • SAS Institute (US)
  • KNIME (Switzerland)
  • FICO (US)

These companies are influential in the Advanced Analytics market, offering diverse solutions that enhance data analysis and decision-making capabilities.

SAP (Germany)

Market Share: SAP is a significant player in the Advanced Analytics market, known for its comprehensive analytics solutions.

Key Offerings:

  • SAP Analytics Cloud: A unified solution for business intelligence, planning, and predictive analytics.
  • SAP HANA: An in-memory database that supports advanced data processing and analytics.

Microsoft (US)

Market Share: Microsoft holds a strong position in the Advanced Analytics market, leveraging its cloud and AI capabilities.

Key Offerings:

  • Azure Synapse Analytics: An integrated analytics service that accelerates time to insight across data warehouses and big data systems.
  • Power BI: A suite of business analytics tools to analyze data and share insights.

SAS Institute (US)

Market Share: SAS Institute is a major player in the Advanced Analytics market, known for its robust analytics software.

Key Offerings:

  • SAS Viya: A cloud-native platform for analytics, data management, and AI.
  • SAS Visual Analytics: A solution that allows users to visually explore data and generate insights.

KNIME (Switzerland)

Market Share: KNIME is a leading provider of open-source analytics platforms, recognized for its flexibility and integration capabilities.

Key Offerings:

  • KNIME Analytics Platform: An open-source software for creating data science workflows and reusable components.
  • KNIME Server: A collaborative platform for data science that allows teams to deploy, manage, and scale workflows.


Market Share: FICO is a prominent player in the Advanced Analytics market, especially in the financial sector.

Key Offerings:

  • FICO Analytic Cloud: A suite of analytics tools for predictive modeling, decision optimization, and big data analytics.
  • FICO Xpress Optimization: An advanced optimization suite for solving complex business problems.

Related Reports:

Advanced Analytics Market by Offering (Solutions & Services), Business Function (Sales & Marketing, Operations & Supply Chain), Type (Big Data Analytics, Risk Analytics), Vertical (BFSI, Telecom) and Region - Global Forecast to 2028

Advanced Analytics Market Size,  Share & Growth Report
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