Probiotics Market

Probiotics Market Size & Share - Future Growth Predictions

The global Probiotics market size is estimated to be valued at USD 71.2 billion in 2024 and is projected to reach USD 105.7 billion by 2029, recording a CAGR of 8.2%.

The probiotics industry has experienced significant growth in recent years, driven by increasing consumer awareness of the health benefits associated with probiotics consumption. Probiotics are live microorganisms that provide various health benefits when consumed in adequate amounts. They are primarily known for their positive effects on gut health and digestion.

Several factors contribute to the probiotics market growth:

  • Health Awareness: Consumers are becoming more health-conscious and are seeking natural solutions to improve their well-being. Probiotics are perceived as a natural and effective way to support digestive health, boost the immune system, and even improve mental health.
  • Rising Demand for Functional Foods: Probiotics are often incorporated into functional foods and beverages, such as yogurt, kefir, kombucha, and dietary supplements. As the demand for functional foods increases, so does the demand for products containing probiotics.
  • Medical Research: Ongoing scientific research continues to uncover new health benefits associated with probiotics consumption, further driving consumer interest and demand.
  • Increased Disposable Income: As disposable incomes rise in many parts of the world, consumers are willing to spend more on products that offer health benefits, including probiotics.
  • Growing Aging Population: The aging population is more prone to digestive issues and is increasingly turning to probiotics to manage gastrointestinal health.
  • E-commerce: The rise of e-commerce platforms has made it easier for consumers to access a wide range of probiotic products, contributing to market growth.

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The global probiotics market is diverse, with various strains and formulations catering to different consumer needs. Lactobacillus and Bifidobacterium are among the most commonly used probiotic strains, but other strains and species are also gaining popularity.

Probiotics Market Share - Global Industry Landscape

The probiotics market is a competitive space with several key players vying for market share. Leading companies in this industry include:

  • Probi (Sweden)
  • Nestlé (Switzerland)
  • ADM (US)
  • Danone (France)
  • International Flavors & Fragrances Inc. (US)
  • Yakult Honsha Co., Ltd. (Japan)
  • BioGaia (Sweden)

Probi (Sweden)

The Probi, based in Sweden, plays a significant role in the global probiotics market as a leading supplier of probiotic strains and solutions. With a strong focus on research and development, The Probi has established itself as a trusted provider of high-quality probiotic ingredients for use in various consumer products, including dietary supplements, functional foods, and beverages. Its innovative approach to probiotic formulations and its commitment to scientific excellence have positioned it as a key player in the industry, contributing to the growth and advancement of the probiotics market worldwide.

Nestlé (Switzerland)

Nestlé, headquartered in Switzerland, holds a prominent position in the probiotics industry due to its extensive portfolio of consumer products containing probiotics. With brands like Nestlé Health Science and Nestlé Nutrition, the company offers a wide range of probiotic-fortified foods, beverages, and supplements aimed at promoting digestive health and overall wellness. Leveraging its global reach and reputation for quality, Nestlé plays a crucial role in driving awareness and accessibility of probiotics, contributing significantly to the growth and development of the probiotics market on a global scale.


Archer Daniels Midland Company (ADM) is a key player in the probiotics market, primarily through its Health & Wellness division. ADM offers a range of probiotic ingredients and solutions for use in food, beverage, and supplement formulations. With a focus on research and innovation, ADM develops probiotic strains and blends tailored to meet the diverse needs of consumers seeking digestive health and wellness products. Its global presence and extensive distribution network contribute to the accessibility of probiotics in various markets, thereby playing a significant role in advancing the probiotics market's growth and development.

Danone (France)

Danone, based in France, is a major player in the probiotics market, recognized for its extensive range of dairy products and supplements fortified with probiotics. With brands like Activia and DanActive, Danone has established a strong presence in promoting gut health and well-being worldwide. The company's commitment to scientific research and innovation ensures the development of high-quality probiotic formulations, driving consumer trust and loyalty. Through its global distribution network and marketing efforts, Danone continues to shape and expand the probiotics market, emphasizing the importance of digestive health in overall wellness.

International Flavors & Fragrances Inc. (US)

International Flavors & Fragrances Inc. (IFF) plays a crucial role in the probiotics market through its expertise in flavor and scent solutions. While not directly involved in probiotic production, IFF develops flavors and technologies used to enhance the taste and palatability of probiotic-containing products such as yogurts, beverages, and supplements. By collaborating with food and beverage manufacturers, IFF contributes to the marketability and consumer acceptance of probiotic offerings, thereby supporting the growth of the probiotics industry.

Yakult Honsha Co., Ltd. (Japan)

Yakult Honsha Co., Ltd., based in Japan, is a key player in the probiotics market, renowned for its signature probiotic drink, Yakult. With a strong emphasis on scientific research and product innovation, Yakult has become synonymous with probiotics, particularly the Lactobacillus casei strain Shirota. Through extensive marketing and distribution efforts, Yakult has achieved global recognition and market penetration, contributing significantly to the popularity and accessibility of probiotic products worldwide.

BioGaia (Sweden)

BioGaia holds a notable position in the market with its focus on developing and producing clinically researched probiotic strains. The company's flagship product, BioGaia Probiotic Drops, containing Lactobacillus reuteri, has gained widespread recognition for its efficacy in promoting digestive health, especially in infants and children. BioGaia's commitment to scientific rigor and innovation has established it as a trusted brand among healthcare professionals and consumers alike, contributing significantly to the growth and diversification of the probiotics market.

Related Report:

Probiotics Market by Product Type (Functional Food & Beverages (FnB), Dietary Supplements, and Feed), Ingredient (Bacteria and Yeast), End User (Human and Animal), Distribution Channel and Region - Global Forecast to 2029.

Probiotics Market Size,  Share & Growth Report
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