HOME Research Insight Product Launches, Acquisitions, Agreements, Collaborations, and Partnerships were the Key Strategies Adopted by Players in the Sleep Apnea Oral Appliances Market Between 2015 And 2018.



Product Launches, Acquisitions, Agreements, Collaborations, and Partnerships were the Key Strategies Adopted by Players in the Sleep Apnea Oral Appliances Market Between 2015 And 2018.


The sleep apnea oral appliances market is projected to reach USD 482.5 Million by 2023 from USD 233.2 Million in 2018, at a CAGR of 15.7%. In 2017, the sleep apnea oral appliances market was dominated by a few large players, namely, ResMed (US), SomnoMed (Australia), and Whole You (US).

Product launches, acquisitions, agreements, collaborations, and partnerships were the key strategies adopted by players between 2015 and 2018.

SomnoMed began offering its oral/mandibular advancement devices in North America in 2006. SomnoMed is one of the leaders in the sleep apnea oral appliances market and accounted for a share of ~38% in the US and ~40% in Canada in 2016. With more than twelve years of experience, the company has built upon its core competency of oral appliances through its diverse solutions for sleep-related breathing disorders.

During the last four years, the firm has broadened its product range and expanded into a number of new countries with an aim to offer effective treatment for obstructive sleep apnea.

The firm provides a comprehensive range of products to treat OSA patients with different mouth structures. Apart from this, SomnoMed has been at the forefront in terms of technological advancements and has been continuously launching new products like SomnoDent G2, SomnoDent Herbst, SomnoDent Fusion, SomnoDent Herbst Advance, and SomnoDent with Compliance Recorder–powered by DentiTrac since the last few years. The firm also introduced digital scanning of models in its global hubs to facilitate and speed-up the production process. Few other products like SomGauge, SomnoDent Alpha, and an enhanced version of SomnoDent Herbst Advance are expected to be available in the market soon.

Citing the untapped lucrative potential of larger developing economies such as India and Brazil, the firm plans to focus on these growing markets. In addition, SomnoMed expanded its plant in Manila (Philippines) doubling its production capacity. Apart from organic strategies, SomnoMed focuses on inorganic strategies like acquisitions. The firm completed more than three acquisitions in the last five years to strengthen its product portfolio, which include Strong Dental (Canada) in November 2015, SMH Biomaterial AG (Switzerland) in May 2015, and Orthosleep-19 GmbH (Germany) in July 2013.

ResMed entered the sleep apnea oral appliances market with the acquisition of Laboratoires Narval (France) in 2009. Innovation is the prime focus of the company, which has helped it to maintain its leadership position in the sleep apnea oral appliances market. The company recognizes R&D to be a cornerstone for technological advancements, and hence the firm invests substantially in R&D activities. For instance, in 2017, the company invested USD 0.14 billion (~7% of its total revenue) in research and development and approximately 13% of its workforce is involved in R&D activities.

ResMed has a widespread geographical presence and focuses on strategies such as expansions. The firm sells its products in approximately 100 countries through a combination of wholly owned subsidiaries and independent distributors. The company also has a strong presence in the American market with 60% of its revenue generated from North America in 2017. With a diversified product portfolio and wide geographical reach, ResMed has succeeded in creating a strong foothold in the overall sleep apnea oral appliances market.

Whole You was founded in 2014 after a series of acquisitions by Mitsui Chemicals Inc. (Japan), which include DENTCA, Inc. (US), Respire Medical (US), PixelOptics Inc. (US), and Panasonic Healthcare electronic eyewear technology. Whole You Inc. launched its first product, Whole You Sleep Appliances for OSA & snoring in 2015 followed by the launch of Whole You Nexteeth full denture solutions.

The company focuses on the organic strategies like acquisitions to expand its product portfolio and geographical presence. For instance, in 2015, the company acquired Respire Medical, a manufacturer of oral appliances, to extend its product offerings for sleep apnea.

Other players in the oral appliances for sleep apnea market include Oventus (Australia), Panthera Dental (Canada), Airway Management (US), Apnea Sciences (US), DynaFlex (US), OravanOSA (US), and Myerson (US).

Related Reports:

Sleep Apnea Oral Appliances Market by Product (Mandibular Advancement Devices (Mad) & Tongue-Retaining Devices (TRD)), Type (Physician Prescribed/Customized Oral Appliances & Online OTC Oral Appliances) - Global Forecasts to 2023

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