HOME Research Insight Microsoft Corporation and IBM Corporation are the leading players in the Business Intelligence Market

Microsoft Corporation and IBM Corporation are the leading players in the Business Intelligence Market

Business Intelligence (BI) enables business users to access the business data and perform queries to generate insights using the data. BI tools equip business users with easy-to-use data exploration, data preparation, appropriate analytics, and data visualization tools & techniques. They help companies cut losses, gain real-time operational insights, and grab new opportunities. The global BI market is expected to grow from USD 17.09 billion in 2016 to USD 26.88 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 9.5%.

The BI market consists of a significant number of vendors providing platform, software, and services, including, Microsoft Corporation (U.S.), IBM Corporation (U.S.), SAP SE (Germany), Oracle Corporation (U.S.), Tableau Software (U.S.) , SAS Institute (U.S.), Qlik Technologies (U.S.), MicroStrategy (U.S.), Information Builders (U.S.), TIBCO Software (U.S.), Pentaho (U.S.), Yellowfin International (Australia), Sisense (U.S.), and Panorama (Canada). Players in the BI market have embraced various strategies to expand their global presence and market share. Partnerships, collaborations, and agreements were the key strategies adopted by major players for their growth in the market. Apart from these, new product launches & product upgradation, acquisitions, and expansions are some of the other significant strategies executed by the key players in the BI market.

Microsoft Corporation is one of the leading providers in the BI market. The company primarily serves the regions of North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America. Microsoft’s long-term strategy leans towards both organic and inorganic growth strategies, where it looks forward to bring out new products & services into the market and acquire or partner with companies so as to enhance its market share. In January 2017, Microsoft introduced Azure Analysis Services, an enterprise-grade OLAP engine and a BI modeling platform, offered as a fully managed PaaS. In January 2017, Microsoft acquired Maluuba, a deep reinforcement learning provider, to solve language-understanding problems and to train machines to model decision-making capabilities of the human brain.

IBM Corporation (IBM) is headquartered in the U.S. and has its presence in 175 countries worldwide. The company serves its clients in various industries, including, communications; Banking, Financial Services, and Insurance (BFSI); energy & utilities; hospitality; healthcare; retail; travel & transportation; metals & mining; government & public sector; media & entertainment; and education. IBM is considered as one of the strongest suppliers of BI tools. The company aims to meet every client’s requirements and provide new advanced BI tools. The organization’s BI products include Cognos Analytics and Watson Analytics. IBM follows both organic as well as inorganic strategies to expand its market share. For instance, in October 2016, IBM launched a redesigned user experience of its flagship BI solution, Cognos Analytics, based on the same design principles of Watson Analytics.

Related Reports:

Business Intelligence Market by Type (Platform, Software, Service), Data type (Unstructured, Semi-Structured, Structured), Business Application, Organization Size, Deployment Model, Industry Vertical, and Region - Global Forecast to 2021

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