Software Asset Management Market

Top Companies in Software Asset Management Industry - Flexera (US) and USU Software AG (Germany)

The software asset management market is expected to grow at a Compound Annual Growth Rate (CAGR) of 16.0% during the forecast period, from USD 3.5 billion in 2024 to USD 7.3 billion by 2029. The adoption of software asset management solutions is expected to be driven by the shift to cloud computing, increasing regulatory compliance requirements, and the growing need for organizations to optimize their software spending and manage cybersecurity risks more effectively.

Major vendors in this market are in North America, Europe, and the Asia Pacific region. Flexera (US), Snow Software (Sweden), USU Software AG (Germany), Ivanti (US), BMC Software (US), ServiceNow (US), Certero (UK), Matrix42 (Germany), Broadcom (US),  and Eracent (US) are among the leading players operating in the software asset management market. These players have adopted many growth strategies to strengthen their position in the market. These include product launches, contracts, partnerships, collaborations, mergers, acquisitions, and new product development activities to expand market presence.

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Flexera is a prominent provider of SaaS-based IT management solutions that drive digital transformation and maximize the value of technology investments for enterprises. The company delivers definitive visibility into complex hybrid IT ecosystems, enabling organizations to gain unparalleled IT insights and seize technology opportunities. Flexera's solutions facilitate IT transformation by offering actionable intelligence across various dimensions, allowing effective management, governance, and optimization of hybrid IT estates. The company's technology value optimization solutions, including Software License Optimization, Software Licensing & Entitlement Management, Application Packaging, Enterprise App Stores, Software Vulnerability Management, Technology Asset Management, Cloud Management, and FinOps, are trusted by over 50,000 customers worldwide. Supported by a team of 1,300+ passionate members, Flexera provides tools that help organizations achieve technology spending efficiency, particularly in hybrid IT environments. For instance, Flexera One's Software Asset Management platform uses intelligent product use rights and algorithms to automate license position calculations for complex software from major vendors like Microsoft, IBM, SAP, Oracle, and Salesforce; this enables customers to save costs on software and mitigate audit risks, providing the insights needed for effective license compliance and cloud cost management.

USU Software AG

USU Software AG, headquartered in Möglingen, Germany, is a leading multinational provider of software and services for IT and customer service management. With a focus on digitalizing IT and customer services, USU serves over 1,200 customers worldwide, helping them adapt to the evolving demands of a digitalized work environment. USU's comprehensive portfolio includes IT & Enterprise Service Management, Software Asset Management, Knowledge Management, IT Monitoring, and Digital Consulting. Their ITIL-compliant solutions enable strategic and operational service management, digitizing and automating processes for enhanced efficiency. The software asset management solutions optimize software usage, mitigate risks, and achieve significant cost savings, managing licenses for major manufacturers in data centers and the cloud. USU's Knowledge Management supports service organizations with intelligent chatbots, voice bots, self-service systems, and an active knowledge database, ensuring high customer satisfaction. IT Monitoring ensures maximum IT availability and seamless operations across complex hybrid infrastructures.

Additionally, USU provides digital consulting services, assisting companies with digital transformation with customized IT solutions. Their software asset management services, now branded under Aspera, offer tailored, ongoing support, ensuring compliance, cost savings, and strategic decision-making through advanced software asset management technologies and professional services. Trusted by top brands, USU's solutions deliver measurable value and robust IT visibility.

Related Reports:

Software Asset Management Market Size Share, Growth Analysis, by Offering (Solutions (License Management, Audit & Compliance Management, Contract Management), and Services), Deployment Mode, Vertical and Region - Global Industry Forecast to 2029

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Software Asset Management Market Size,  Share & Growth Report
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