Subscriber Data Management (SDM) manages subscriber data across heterogeneous domains of network in a converged way. The SDM market is expected to grow significantly as it benefits the carrier networks by reducing their operating expenses while providing subscribers with consistent service experiences. It also helps operators to view subscriber data in a centralized fashion, which enables them to effectively monetize their subscriber data. MarketsandMarkets forecasts the SDM market to grow from USD 1.97 Billion in 2016 to USD 4.44 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 17.6% during the forecast period. The rapid growth in the SDM market is mainly due to the need to reduce operational cost and enable cross-network consolidation. Furthermore, increasing subscriber demand for Long-Term Evolution (LTE) & Voice over LTE (VoLTE), deployment of Internet Protocol Multimedia Subsystem (IMS), and movement of telcos towards Network Function Virtualization (NFV) are also fueling the growth rate of this market.
The key players in the SDM market are Ericsson (Kista, Stockholm), Hewlett Packard Enterprise (HPE) Company (California, U.S.), Huawei Technologies Co. Ltd. (Shenzhen, China), Nokia Corporation (Espoo, Finland), Oracle Corporation (California, U.S.), Amdocs Inc. (Missouri, U.S.), Cisco Systems, Inc. (California, U.S.), Computaris International Ltd. (Essex, U.K.), Openwave Mobility, Inc. (California, U.S.), Procera Networks, Inc. (California, U.S.), Redknee Solutions, Inc. (Ontario, Canada), and ZTE Corporation (Shenzhen, China). These players have adopted various strategies, such as new product developments; business expansions; mergers & acquisitions; and partnerships, agreements, and collaborations to achieve growth in the global SDM market.
Ericsson is an eminent player in the telecommunication industry. The company is currently focusing on serving its customers with highly competent technology-enabled products in SDM to sustain in the competition. Ericsson provides SDM products that enable enterprises to efficiently handle user and service information, taking into account mobility management, authorization, authentication, and privacy, thereby supporting new business models and revenue streams. Ericsson’s strategy is to outshine in its core business, establish a strong global footprint in the targeted areas, and expand its business in new areas of technology. The company has been adopting various organic strategies to strengthen its position in the SDM market. The company has launched several products to serve the needs of the customers. For instance, in December 2015, Ericsson launched UDC in a Box. The product is a highly cost-effective solution, specifically designed for small and medium capacity network deployments. In 2016, Ericsson focused upon inorganic growth strategies, such as partnerships. For instance, in October 2016, the company partnered with Pole Star Space Applications. This partnership is expected to provide maritime customers with the best capabilities related to Information and Communications Technology (ICT) transformation, networking, cloud, mobility, management, regulatory compliance, situational awareness, and global services capabilities.
Nokia leverages upon its strong multivendor relationship with key players to provide customized services to clients suiting their requirements. This helps the company provide very efficient innovative solutions, thereby increasing customer satisfaction. The company is continuously innovating to broaden its product portfolio to cater to the changing demands of customers. Leveraging upon its expertise in global network solutions, it is helping its customers maximize efficiency in service. It substantially invests a large amount of its annual revenue in Research and Development (R&D). For instance, it invested 16.6% in R&D 2014 and increased it to 17.0% in 2015. With the acquisition of Alcatel-Lucent in November 2016, Nokia has achieved innovation capability, enhanced product portfolio, increased customer base, and approximately doubled employee base. Nokia primarily focuses on the inorganic strategy of partnerships, agreements, and acquisitions. In September 2016, Nokia partnered with Orange Egypt to deploy its SDM platform. This enabled Orange to launch new, customized, and faster services for its subscribers. Nokia also expanded its global footprint by partnering with Telefonica Germany in August 2016.
Subscriber Data Management Market by Solution (Policy Management, Subscriber Data Federation, Identity Management, and User Data Repository), Network Type, Application Type, Organization Size, Deployment Type, and Region - Global Forecast to 2021
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