Top Companies in the Surgical Imaging

The surgical imaging market is projected to reach USD 12.2 billion by 2030 from USD 5.4 billion in 2025, at a CAGR of 17.6% during the forecast period. The market is expanding due to several key factors, such as the increasing demand for minimally invasive procedures and the rising use of advanced C-arm systems for precise imaging during surgery. Technological advancements such as 3D imaging and flat-panel detector-based systems drive market growth. Additionally, the need for better intraoperative imaging and increasing investments in healthcare infrastructure are fueling the growth of the surgical imaging market.

Prominent players in the surgical Imaging market include GE HealthCare (US), Siemens Healthineers AG (Germany), Koninklijke Philips N.V. (Netherlands), Shimadzu Corporation (Japan), and Fujifilm Holdings Corporation (Japan). These players have adopted various organic and inorganic growth strategies, including collaborations, acquisitions, product launches, partnerships, agreements, and expansions, to strengthen their international presence and gain a larger share of the surgical imaging market. These strategies have helped the market players expand their business reach across different regions by offering innovative surgical imaging solutions.

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In January 2025, GE HealthCare signed a USD 340 million, 20-year agreement with Nuffield Health to upgrade its UK hospital network with AI-enabled imaging systems. The deal includes installation, maintenance, and training for nearly 800 devices, with over 100 set for deployment in 2025 to enhance diagnostic and surgical imaging capabilities.

In September 2024, Siemens Healthineers completed the first US installation of its CIARTIC Move self-driving mobile C-arm at Tahoe Forest Health System in California. The fully motorized system, capable of memorizing and autonomously returning to up to 12 imaging positions, aims to streamline surgical workflows and reduce procedure times in operating rooms.

GE HealthCare is a leader in medical technology, specializing in diagnostic imaging, procedural guidance, patient monitoring, and pharmaceutical diagnostics, operating in over 100 countries. It is organized into four main divisions: Imaging, Advanced Visualization Solutions (AVS), Patient Care Solutions, and Pharmaceutical Diagnostics. In 2024, the company restructured its Ultrasound business into AVS to better focus on surgical and procedural imaging. Additionally, it announced a €132 million expansion of its contrast media manufacturing facility in Cork, Ireland, to meet global demand. The company also launched CleaRecon DL, an AI-based CBCT imaging product, in January 2025. The AVS segment provides surgical imaging solutions, including mobile C-arms and AI navigation systems. By integrating advanced imaging hardware with AI-powered surgical workflows, GE HealthCare has gained a competitive edge through subsidiaries like Wipro GE Healthcare in India and maintains a strong market presence across the Americas, Europe, and the Asia Pacific.

Siemens Healthineers AG is a leading medical equipment company headquartered in Erlangen, Germany, with a strong presence in diagnosis and therapeutic imaging, healthcare information technologies, and advanced therapies. Its Imaging segment includes fluoroscopy, mobile C-arms, and hybrid operating room solutions that target the surgical imaging market in hospitals, surgical centers, and interventional suites. The surgical imaging product line offered by Siemens features high-performance mobile C-arms (including Cios Alpha and Cios Spin) and hybrid OR systems with integrated navigation solutions and 3D planning and imaging capabilities. These solutions are supported by its Syngo software platform, which enables real-time visualization, workflow automation, and image-guided precision in orthopedics, cardiology procedures, and neurosurgery. Siemens Healthineers operates globally in more than 70 countries across Europe, the Americas, and Asia-Pacific. The company specializes in integrating imaging hardware and digital platforms to enhance surgical procedure outcomes.

Market Ranking

The surgical imaging market is consolidated, with key players such as GE HealthCare, Siemens Healthineers AG, and Koninklijke Philips N.V. dominating due to their extensive portfolios, technological innovation, and global presence. GE HealthCare leads with its advanced visualization solutions (AVS) segment, offering mobile C-arms, interventional imaging systems, and AI-powered platforms like CleaRecon DL that enhance real-time visualization and workflow efficiency during complex surgeries. Siemens Healthineers maintains a strong position through its Cios series of mobile C-arms, hybrid OR solutions, and advanced 3D imaging capabilities integrated with its Syngo platform, enabling precise image-guided procedures in orthopedics, neurosurgery, and cardiovascular interventions. Philips leverages its expertise in image-guided therapy and digital health to provide hybrid operating room solutions and advanced mobile C-arms that combine high-resolution imaging with smart workflow automation and data integration. These companies’ strengths lie in their ability to integrate imaging hardware with AI, robotics, and surgical navigation technologies, supporting a broad range of minimally invasive and complex surgical procedures. The remaining market is served by regional and niche players focusing on specialized imaging solutions, creating opportunities for innovation, especially in AI-enabled surgical guidance and compact imaging systems.

Related Reports:

Surgical Imaging Market by Product (Surgical Navigation Software, System (C-arm, CT, Ultrasound, Integrated MR-OR)), Brand (Azurion, StealthStation, Ingenia, Nexaris), Application (MIS, Endoscopy, CVD, OB/GYN, Ortho, Neuro), End User-Global Forecast to 2030

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