Synthetic gypsum is a byproduct of industrial processing functions. It is composed of calcium sulfate dihydrate, exhibits higher purity level than natural gypsum, and is an environmentally friendly product. It offers positive economic and environmental benefits over natural gypsum as it is recyclable and therefore reduces manufacturing waste. It finds application in the building & construction sector for cement, plasters, drywall, and in Plaster of Paris to create decorative structures. It is also utilized for soil amendment applications in the agricultural sector to increase the productivity of crops. MarketsandMarkets projects that the synthetic gypsum market, in terms of value, will grow from USD 1.42 Billion in 2018 to USD 1.80 Billion by 2023, at a compound annual growth rate (CAGR) of 4.82%. The increase in demand for synthetic gypsum from the construction and agricultural applications drives the growth of the synthetic gypsum market.
The key players in the synthetic gypsum market include USG Corporation (US), Lafarge Holcim (Switzerland), Delta Gypsum (US), National Gypsum (US), Synthetic Materials LLC (US), Constantia Building Products (US), and KNAUF GIPS (Germany). The other players include American Gypsum (US), PABCO Gypsum (US), British Gypsum (Europe), Georgia-Pacific (US), FEECO International (US), and Gyptec Ibèrica (Portugal). These players have adopted investments, joint ventures, strategic alliances, and acquisitions as the key growth strategies to expand their global presence and increase their market share.
The investments strategy accounted for the largest share in the synthetic gypsum market in 2017. Companies such as KNAUF GIPS KG (Germany) adopted this strategy to expand their geographic reach and strengthen their manufacturing capabilities, boost product & service portfolios, and enhance their growth prospects in the synthetic gypsum market.
USG Corporation (US) focuses on maintaining a presence throughout the construction value chain through urban planning, property development, and financial engineering; and develops sustainable buildings that take into consideration the technical, environmental, and social issues related to the project. In 2014, USG Corporation and Australian Boral Limited formed a joint venture, USG Boral, to combine Boral’s manufacturing and distribution network and USG’s technologies. In July 2014, the company entered into a strategic alliance with the Zawawi Group (Oman), with the aim to meet the increasing demand for synthetic gypsum-based wallboard products in the Middle East and India.
Delta Gypsum’s (US) businesses are supported by a wide marketing and distribution network and have established a reputation, thereby gaining strong customer support. In 2016, the company acquired Charlotte-based United Materials (US), with the aim to expand its geographical presence and strengthen its product portfolio. United Materials was the primary supplier of drywall products and materials to residential and commercial building industries.
Synthetic Gypsum Market by Type (FGD gypsum, Citrogypsum, Fluorogypsum, Phoshogypsum), Application (Cement, Drywall, Soil amendment, Dental), and Region (Americas, Europe, Asia Pacific, and Middle East & Africa) - Global Forecast to 2023
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