The overall transparent display is expected to grow from USD 408 million in 2018 to USD 2,591 million by 2023, at a CAGR of 44.7% from 2018 to 2023. High growth for OLED based transparent display devices and high adoption of transparent displays for digital signage products are expected to provide huge growth opportunities to players in the transparent display market. The growth of the transparent display market is driven by factors such as growing demand for LCD-based transparent displays for various verticals, and increasing use of transparent displays for HMD and HUD products.
Key players operating in the transparent display market include Planar Systems (US), Pro Display (UK), Crystal Display System (UK), LG Electronics (South Korea), Panasonics (Japan), BenQ (Taiwan), ClearLED (US), Kent Optronics (US), NEC Display Solutions (Japan), and Universal Display Corporation (US). Many major companies focus on the implementation of organic growth strategies such as product launches and developments, and agreements, contracts, partnerships, and collaborations to boost their revenues.
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Top 2 players in transparent display market:
Planar System (US) is one of the leading providers of display systems. The company provides customized, embedded, and ruggedized displays to original equipment manufacturers and other system suppliers. The company has a strong brand name for display products. It primarily has its operations in the US, Taiwan, Italy, Slovakia, and France. The company has installed its LookThru OLED transparent display products for various applications. Planar System has innovated technologies and products owing to its strong R&D function. The company’s strategy focuses on specialty display and niche markets. The company’s new strategy is aimed at value-added display markets that offer higher gross margin opportunities over time and includes additional investments in its specialty display segments such as medical and industrial. The company is also focusing on product launches and merger/acquisition. Recently, In April 2018, Planar Systems and Leyard announced its plans to acquire eyevis, a manufacturer of visual display solutions. Planar has provided the industry with cutting-edge transparent display technologies, winning industry awards and recognition along the way, including recognition from Commercial Integrator, AV Technology, System Contractor News, and rAVe.
Pro Display (UK) is one of the leading manufacturers of a wide range of display products for visual display market. The company is diversified in terms of its product/service offerings and geographic base. The company has award-winning optical screen technologies that have been designed to work in environments that offer superior brightness, contrast, and resolution in high ambient light, daylight, and even direct sunlight. The company’s businesses operate in intensely competitive markets characterized by changing consumer preferences and rapid technological innovations. The company continuously provides high-value-added products and services, by which Pro Display aims to differentiate itself in the highly competitive market of display solutions. The company offers new levels of touchscreen performance and flexibility products with its range of multi-touch display solutions. The company has strong focus on R&D as part of its strategy for extending existing brands and introducing new ones. Strong focus on R&D thus enables the group to develop products with advanced features and recover its product base, which, in turn, will strengthen its product portfolio. Pro Display pioneered the introduction of new and unique visual display technologies. At the ISE show in 2015, the company officially launched new intouch brand: a range of single, dual, and multitouch solutions, including fully integrated projection and LCD screens, or retrofit solutions for existing screens.
Transparent Display Market by Product (HUD, HMD, Digital Signage, Smart Appliance), Vertical (Retail & Hospitality, Industrial, Aerospace & Defense, Automotive & Transportation), Display Size, Resolution, Technology, and Geography - Global Forecast to 2023
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