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3. New Product Launches & Product Approvals, Investments, and Expansions as their Key Growth Strategies to Increase their Market Shares and Profits Between 2012 And 2017

The companies profiled in this report have a strong presence in the turf protection market. This include players such as Dow AgroSciences LLC (U.S.), Syngenta AG (Switzerland), The Andersons Inc. (U.S.), FMC Corporation (U.S.), Idemitsu Kosan Co. Ltd. (Japan), Epicore BioNetworks Inc. (U.S.), Eco Sustainable Solutions Ltd. (U.K.), Pure AG (U.S.), Lallemand Inc. (Canada), CoreBiologic, LLC (U.S.), Lucerne Biotech UK Ltd. (U.K.), Soil Technologies Corporation (U.S.), Nuturf Pty. Ltd. (Australia), Backyard Organics, LLC (U.S.), TeraGanix, Inc. (U.S.), and Evans Turf Supplies Ltd. (New Zealand).

The manufacturers of turf protection products that have been profiled adopted mergers & acquisitions, agreements & collaborations, new product launches & product approvals, investments, and expansions as their key growth strategies to increase their market shares and profits between 2012 and 2017.

The major strategies adopted by the companies are mergers & acquisitions and agreements & collaborations to strengthen their presence in the turf protection market. Market players such as Dow AgroSciences LLC (U.S.), Idemitsu Kosan Co. Ltd. (Japan), and The Andersons Inc. (U.S.) adopted mergers & acquisitions, collaborations, and new product launches as part of their growth strategy.

Dow AgroSciences LLC is one of the major players in the turf protection market. The company offers several products in various segments such as fertilizers, insecticides, and herbicides. Dow AgroSciences LLC (U.S.) collaborated with Radiant Genomics, Inc. in February 2016 for sharing technologies for developing crop protection products for application on crops, turfs, and ornamentals. Radiant Genomics, Inc. offers bio-based products for the turf industry and has its own R&D facility for formulating newer products. The collaboration will result in sharing of the technologies, wherein the companies will introduce better products for the turf industry.

Idemitsu Kosan Co. Ltd. (Japan) majorly supplies a range of fungicides and fertilizers to the turf industry. The company launched Idesurf in June 2016, which was designed to help water seep easily through the soil and supply it with essential nutrients. The product is majorly used in the turf industry and is effective in maintaining the required soil nutrients for turf grasses.

In May 2015, The Andersons, Inc. acquired Kay Flo Industries Inc., which supplies livestock supplements, feed-grade phosphates, liquid fertilizers, and turf protection products. This acquisition is an excellent strategic fit for the company as it is expanding its wholesale and specialty fertilizer business. Kay Flo Industries Inc. is one of the leading manufacturers of premium liquid starter fertilizers and micronutrient-enriched plant nutrients which is supplied to the turf industry.

Related Reports:

Turf Protection Market by Solution (Biological, Chemical, and Mechanical), Product (Stress protection, Pest Protection, and Scarification), Mode of Application (Seed, Foliar, and Soil), and Region - Global Forecast to 2022

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