The size of the US identity and access management (IAM) market is projected to grow from USD 7.34 billion in 2025 to USD 11.09 billion by 2030 at a CAGR of 8.6% during the forecast period. Rapid cloud migration and remote work are driving demand for scalable access control and secure authentication. Rising cyber threats and strict compliance requirements, such as the California Consumer Privacy Act (CCPA) and the National Institute of Standards and Technology (NIST) standards, are pushing enterprises to strengthen IAM investments. Key trends shaping solution development include Zero Trust adoption, AI/ML-powered threat detection, biometric and adaptive authentication, and seamless user experiences. These factors are boosting growth in cloud-based, AI-enabled IAM platforms across sectors.
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Competitive overview:
The US identity and access management market is led by some of the globally established players, such as Microsoft (US), Ping Identity (US), IBM (US), Okta (US), Oracle (US), SailPoint (US), Saviynt (US), CyberArk (US), Akamai Technologies (US), Entrust (US), RSA Security (US), Avatier (US), ManageEngine (US), SecureAuth (US), EmpowerID (US), Simeio (US), One Identity (US), FusionAuth (US), Auth0 (US), Zuora (US), among others. These market players have adopted strategies, including product development and launches, partnerships, contracts, expansions, and acquisitions, to strengthen their position in the US identity and access management market. These organic and inorganic strategies have enabled market players to expand globally by providing advanced IAM solutions and services.
In June 2025, Microsoft introduced Microsoft Entra Agent ID, a new capability that extends identity and access management to AI agents. It assigns each agent a unique digital identity, enabling conditional access, lifecycle management, and continuous monitoring. This allows organizations to securely manage AI agents while maintaining visibility, control, and compliance across their entire enterprise environments.
In June 2025, Ping Identity partnered with Island to integrate device posture and browser context signals into its IAM platform. This enables Zero Trust and conditional access based on real-time device trust. The integration strengthens adaptive authentication within the PingOne Cloud Platform without impacting user experience.
Microsoft is a leading American multinational technology company that provides software, cloud, and cybersecurity solutions across the United States. The company focuses on secure cloud adoption, identity governance, and access management to support digital transformation at scale. In the US identity and access management market, Microsoft delivers comprehensive capabilities through Microsoft Entra (formerly Azure Active Directory), including MFA, SSO, conditional access, and identity protection. These solutions help organizations meet US regulatory standards and secure hybrid and multi-cloud environments. Microsoft’s IAM offerings are widely used across US industries, including finance, healthcare, government, education, and retail, thereby strengthening security, compliance, and user trust nationwide.
Ping Identity is a US-headquartered identity security company focused exclusively on identity and access management solutions. Founded in 2002, the company specializes in enterprise IAM, API security, and customer identity solutions. In the US identity and access management market, Ping Identity is known for its strong presence in regulated industries and among large enterprises. Its PingOne platform supports MFA, SSO, adaptive authentication, access governance, and zero-trust architecture. The company emphasizes open standards, interoperability, and hybrid deployments, enabling US organizations to modernize identity infrastructure while meeting strict security and compliance requirements.
Market Ranking:
The US identity and access management market is dominated by a mix of large technology providers and specialized identity vendors serving enterprises and regulated sectors. Microsoft holds the strongest position, supported by its Microsoft Entra platform, deep integration with the Azure ecosystem, and broad adoption across public and private organizations. Okta maintains a strong presence with its cloud-native IAM offerings, widely adopted for workforce and customer identity use cases, particularly among mid-to-large enterprises.
IBM continues to meet complex IAM needs through its comprehensive security portfolio, with strengths in identity governance, privileged access management, and seamless integration in large, legacy environments. Oracle holds a notable share by embedding IAM capabilities in its enterprise software and cloud infrastructure, appealing to organizations already invested in Oracle ecosystems. Ping Identity remains influential in regulated and high-security environments, valued for its standards-based, flexible, and hybrid IAM deployments.
Overall, rising adoption of Zero Trust, cloud migration, and stricter US regulatory requirements are intensifying competition. Vendors are differentiating themselves through AI-driven identity analytics, adaptive authentication, and seamless hybrid-cloud integration, driving continued growth in the US identity and access management market.
Related Reports:
US Identity and Access Management (IAM) Market by Technology [Access Management, Identity Governance & Administration (IGA), Privileged Access Management (PAM)], Type [Workforce, CIAM, 82B], Identity Type [Human, Non-human]-Forecast to 2030
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