US Power Rental Market

The US power rental market is projected to reach USD 3.86 billion by 2030 from an estimated USD 2.94 billion in 2025, at a CAGR of 5.7% during the forecast period. The US power rental market is steadily growing, driven by an increasing demand for reliable and continuous power supply across various industries. Factors such as frequent power outages, aging electrical infrastructure, and the integration of renewable energy sources have heightened the need for power rental solutions in the US. Sectors such as construction, oil and gas, metal and mining, utilities, and events rely on rented power equipment to ensure a continuous power supply for their operations. Additionally, there is a strong emphasis on disaster readiness, and the rising number of data centers is further fueling the demand for power rental services. Technological advancements and a shift toward cleaner, more efficient rental equipment also contribute to the expansion of this market.

Major firms, including United Rentals, Inc. (US), Aggreko (UK), Herc Rentals Inc. (US), Generac Power Systems, Inc. (US), and Caterpillar (US), have adopted approaches aimed at expanding and enhancing their market presence. The strategies of these companies emphasize product launches and strategic partnerships that strengthen their leadership in technology and support their sustainability goals.

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In December 2022, United Rentals, Inc. acquired Ahern Rentals. The company primarily serves customers in the construction and industrial sectors across 30 states. This strategic move aims to increase the geographical presence and capacity. In August 2022, Caterpillar signed a strategic partnership with Aggreko, a leading company in temporary power and utility rentals. This move aims to help Caterpillar enhance its market position and provide better offerings to customers by collaborating on new ideas and joint marketing efforts.

United Rentals, Inc. provides both sales and rentals of a wide range of equipment, including air compressors and air tools, compaction devices, forklifts & material handling equipment, as well as light towers and generators. The company serves a diverse range of industries, including construction and industrial firms, manufacturers, utility companies, oil and gas operators, event organizers, and data center facilities. The business is organized into two primary segments: General Rentals and Specialty. Power rental offerings, including generators and related services, are handled through the Power and HVAC Equipment segment. In this market, the company supplies power generators that can be moved from site to site, towed as needed, or installed in a fixed position to meet specific power requirements.

Caterpillar is a leading manufacturer of construction and mining equipment, as well as diesel and alternative fuel engines, turbine engines, and locomotives for heavy equipment. The company also offers service and maintenance throughout the entire lifespan of each machine it manufactures. Caterpillar operates through four main segments: Construction Industries, Resource Industries, Energy & Transportation, and Financial Products. Each segment is dedicated to meeting the needs of customers. Additionally, Caterpillar provides rental services for its construction products, including equipment from the Energy & Transportation segment.

The US power rental market is highly competitive, with key players such as United Rentals, Inc. (US), Herc Rentals Inc. (US), Caterpillar Inc. (US), and Aggreko Ltd. (UK) dominating the market. These companies differentiate themselves by providing reliable and fuel-efficient rental solutions to serve such construction, oil and gas, mining, utilities, and event management sectors. The company continues to strengthen its market presence by expanding its equipment range and adopting telematics and digital fleet management technologies that enhance transparency and asset utilization. Herc Rentals is expanding its presence through an increasingly diverse fleet that includes energy-efficient generators and hybrid light towers, aligning with customers’ sustainability goals. Caterpillar, supported by its robust dealer network, offers a diverse range of rental power solutions, from temporary generation systems to load testing and commissioning services, ensuring responsiveness to various customer needs. The demand for temporary and mobile generators is expected to continue growing due to increased reliance on temporary power, rising demand for environmentally friendly generators, and the growing popularity of renewable energy sources such as wind and solar. Additionally, more stringent regulations on carbon emissions will lead to increased investment by rental companies in new technologies and environmentally friendly products. As industries increasingly adopt new and improved methods of production, the need for scalable and fuel-efficient systems will continue to increase.

Related Reports:

US Power Rental Market by Fuel Type (Diesel, Gas, Other Fuel Types), Equipment, and End User (Utilities, Oil & Gas, Metals & Mining, Manufacturing, Construction, IT & Data Centers, Corporate & Retail, Events, Others) - Forecast to 2030

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