Visualization and 3D rendering is a process of developing and processing 3D model into a pixel perfect 3D photorealistic image, which can be used by end-use industries, such as architecture, building and construction, media and entertainment, design and engineering, healthcare and life sciences, and academia, and others (GIS and forensic science). The visualization and 3D rendering software market is segmented on the basis of application, deployment type, end-user, and regions. By application, the visualization and 3D rendering software market is broadly segmented into architectural and product visualization, high-end video games, marketing and advertisement, and training simulation. The end-user segment is further divided into six subsegments: architecture, building, and construction; media and entertainment; design and engineering; healthcare and life sciences; academia; and others. MarketsandMarkets forecasts the global visualization and 3D rendering software market to grow from USD 1.06 billion in 2017 to USD 2.92 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 22.40%. Just-in-time marketing and user friendly renderer interface in the visualization and rendering space are some of the major driving factors of the visualization and 3D rendering software market.
The key players in the visualization and 3D rendering software market include Autodesk, Inc (California, US), Siemens AG (Munich, Germany), Adobe Systems (California, US), Dassault Systèmes (Vélizy-Villacoublay, France), NVIDIA Corporation (California, US), Trimble, Inc (California, US), Next Limit Technologies (Madrid, Spain), Corel Corporation (Ottawa, Canada), SAP SE (Walldorf, Germany), Chaos group (Sofia, Bulgaria), The Foundry Visionmongers Ltd (London, UK), NewTek, Inc (Texas, US), Render Legion S.R.O. (Prague, Czech Republic), Luxion, Inc (California, US), and Cristie Digital Systems (California, US). These players have adopted various strategies such as partnerships, agreements, mergers and acquisitions, and new product developments to achieve growth in the global visualization and 3D rendering software market.
Dassault Systèmes has been instrumental in unveiling its visualization and 3D rendering products and solutions to its commercial clients. The company’s strategic intent lies in acquisitions and partnerships. In the last 3 years, the company has involved in major partnerships and acquisitions to leverage its product portfolio and expand its businesses. From 2015 to 2017, the company has acquired and partnered with 4 companies, namely, Sogeti High Tech, CST, Safran Group, and Modelon GmbH. Since 2014, the company has spent about 17% of its revenues in R&D activities to enhance and innovate its current product portfolio. In the visualization and 3D rendering market, the company has launched SOLIDWORKS 2017 and SOLIDWORKS 2016 for addressing the challenges of visualization and 3D rendering market.
Siemens has actively participated in various acquisitions, agreements, and new product launches. In January 2016, the Digital Factory acquired CD-adapco, a US-based provider of simulation software to strengthen and expand its software business. With the acquisition of CD-adapco, the company wanted to enrich its offerings in simulation software solutions. Another instance is of collaboration between Siemens AG and Hewlett Packard, Inc. to develop 3D printing solutions from prototyping. Siemens leverages its R&D capabilities to drive innovation in the technological space. The company has been investing in its R&D activities to strengthen its capabilities and competencies in its core business. For instance, the company invested approximately 5% of its total revenue in R&D activities during fiscal years 2014, 2015, and 2016.
Visualization and 3D Rendering Software Market by Application (High-End Video Games, Architectural and Product Visualization, Training Simulation, Marketing and Advertisement), Deployment Type, End-User, and Region- Global forecast to 2022
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