The Weather Company (US), AccuWeather, Inc. (US) and DTN (US) are leading players in Weather Forecasting Services Market
Weather forecasting services are a set of decision-support solutions used to carry out weather-sensitive operations to safeguard people, assets, and profits and improve business performance. The services will differ in terms of their usage, technology, and forecast purposes. These services are required in aviation, marine, agriculture, forestry, military, and oil & gas, among other industries, to plan weather-sensitive operations in advance. The weather forecasting services market size is projected to grow from an estimated USD 1.7 billion in 2021 to USD 2.7 billion by 2026, at a CAGR of 9.9% during the forecast period. This growth can be attributed to the increasing safety concerns in end-use industries and a rise in climate change patterns resulting in uncertainties related to rainfall.
Contracts, partnerships, agreements new product & service launches, mergers and acquisitions are among some of the key strategies adopted by the leading market players to strengthen and sustain their position in the weather forecasting services market. In November 2021, Jupiter Intelligence partnered with Adrienne Arsht-Rockefeller Foundation Resilience Centre, headed by the Atlantic Council, to deliver critical heat risk data to Chief Heat Officers in Sierra Leone, Athens, and Miami. Similarly, In August 2020, The Weather Company partnered with Vizzion, a provider of the largest traffic camera network in the world, to integrate traffic camera imagery, streams, and data into its Max Traffic broadcast solution. With this partnership, Max Traffic customers can use imagery and video feeds from Vizzion’s US and Canada camera network in broadcast traffic and weather reports, boosting viewer engagement and giving audiences a live, hyper-local look at road conditions.
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Major players operating in the weather forecasting services market include The Weather Company (US), AccuWeather, Inc. (US), DTN (US), StormGeo (Norway), Fugro (Netherlands), ENAV S.p.A. (Italy), and BMT Group Ltd. (UK), among others. These key players offer weather forecasting services across different industries, and have well-equipped and strong distribution networks across the North American, European, Asia Pacific, Middle East & Africa, and Latin American regions.
THE WEATHER COMPANY (US)
The Weather Company (US) is the leading player in the weather forecasting services market. Its well-established distribution network and brand value serve as an essential factor for its growth. The company covers the entire globe with a grid of 37 million four-kilometer squares and updates this grid of first-guess weather forecasts as new numeric model guidance is received, often several times an hour. This allows the company to report current weather conditions accurately and predict the weather for each grid point days or weeks in advance. In August 2020, The Weather Company partnered with Vizzion, a provider of the largest traffic camera network in the world, to integrate traffic camera imagery, streams, and data into its Max Traffic broadcast solution. Through the partnership, Max Traffic customers can use imagery and video feeds from Vizzion’s US and Canada camera network in broadcast traffic and weather reports, boosting viewer engagement and giving audiences a live, hyper-local look at road conditions.
ACCUWEATHER, INC.
AccuWeather, Inc. is among the leading players in the weather forecasting services market. The company adopts the partnership strategy to strengthen its global presence. In June 2020, AccuWeather partnered with Mocha Global to Power Google Chrome Extension. With the extension, users can now visit the Google Chrome Web Store and search for the free Weather Forecast powered by AccuWeather extension.
DTN (US)
DTN (US) is among the leading players operating in the weather forecasting services market. The company is focused on technological advancements in the field of weather forecasting services to expand its portfolio. The company concentrates on inorganic strategies to serve customers and enhance its market position. For instance, in June 2020, it partnered with Greenstone Systems to provide growers with up-to-date bids and future market data on the leading mobile platform, MyGrower.
Related Reports:
Weather Forecasting Services Market by Industry (Aviation, Agriculture, Marine, Oil & Gas, Energy & Utilities, Insurance, Retail, Media), Forecasting Type (Nowcast, Short, Medium, Extended, Long), Purpose, Organization Size, & Region - Global Forecast to 2026
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