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Market Leader - Wheat Protein Market

The wheat protein market is estimated at USD 2.04 Billion in 2017 and is projected to grow at a CAGR of 4.8%, to reach USD 2.58 Billion by 2022. The market is driven by the shift in the preference for plant-based protein foods, increased demand for meat-free diets especially in Europe, and growing incidences of lactose intolerance.

The key players in the wheat protein market which have a strong global presence include ADM (US), Cargill (US), Agrana (Austria), MGP Ingredients (US), and Manildra Group (Australia). Other players include Roquette (France), Glico Nutrition (Japan), Crespel & Deiters (Germany), Kröner-Stärke (Germany), Tereos Syral (Germany), CropEnergies (Germany), and Gluten y Almidones Industriales (Mexico).

The key market players adopted various growth strategies such as new product launches, expansions, mergers, and acquisitions to cater to the increasing demand for wheat proteins. These players are focusing on strategic new product launches to enhance their presence in the wheat protein market. For instance, companies such as Cargill and MGP Ingredients are focusing on expanding their product portfolio to strengthen their presence in the wheat protein market. Some key companies also adopted the expansion strategy to reach their wide consumer base in various geographies. For instance, Cargill opened an R&D center in Belgium. The center develops new ingredients for the food industry. Through this, the company expanded its presence in the European region.

MGP Ingredients, one of the global leaders in the wheat protein market, is the largest supplier of wheat protein in the US. It offers wheat protein products that find applications in bakery products, cereal and snacks, nutritional bars and drinks, processed meat, poultry, and seafood. The company invests in the development of new products to cater to the increasing demand for wheat protein products, majorly for the US market. The company consistently expands its wheat protein products with the addition of a new series. For instance, in 2017, MGP Ingredients expanded its extensive specialty wheat protein portfolio with the addition of textured proteins, including TruTex 751, TruTex 1501, TruTex 2240, and TruTex Redishred 65 textured wheat proteins.

Manildra Group is a key manufacturer of wheat protein in Australia for the bakery industry. The company produces wheat gluten at its Nowra facility, which is the largest wheat starch and gluten plant worldwide. The company focuses on new product launch to strengthen its position in the wheat protein market. For instance, in 2017, the company launched GemPro Ultra, a hydrolyzed wheat protein, having applications in powdered/liquid beverages, energy drinks, nutritional bars, bakery products, snacks, and vegetarian/vegan foods.

Related Reports:

Wheat Protein Market by Product (Wheat Gluten, Wheat Protein Isolate, Textured Wheat Protein, Hydrolyzed Wheat Protein), Application (Bakery, Pet Food, Nutritional Bars, Processed Meat, Meat Analogs), Form (Dry, Liquid), and Region - Global Forecast to 2022

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