Asia Pacific In-Vehicle Infotainment Market

The report "Asia Pacific In-Vehicle Infotainment Market By OS (Linux, QNX, Android), Connectivity (3G/4G, 5G), Vehicle Type (ICE, EV), Component (Infotainment, Display, Instrument Cluster, HUD), Application, Form, Display Size, Location- Forecast to 2032" The Asia Pacific in-vehicle infotainment market is expected to reach USD 16.72 billion by 2032, from USD 8.84 billion in 2025, with a CAGR of 9.5%.

Browse 135 market data Tables and 30 Figures spread through 180 Pages and in-depth TOC on "Asia Pacific In-Vehicle Infotainment Market By OS (Linux, QNX, Android), Connectivity (3G/4G, 5G), Vehicle Type (ICE, EV), Component (Infotainment, Display, Instrument Cluster, HUD), Application, Form, Display Size, Location- Forecast to 2032"
View detailed Table of Content here - https://www.marketsandmarkets.com/Market-Reports/asia-pacific-in-vehicle-infotainment-market-210390826.html

The growth of the Asia Pacific in-vehicle infotainment market can be attributed to the rising demand for entertainment, safety & security, navigation services, and rear-seat entertainment. Additionally, government mandates for e-call services and electronic logging devices (ELDs), growth in the smartphone industry, and the use of cloud technologies with AI will create promising growth opportunities in the market.

Embedded infotainment systems are expected to account for the largest market in 2032.

Embedded in-vehicle infotainment systems are expected to maintain the largest market share through 2032. Previously confined to premium segments due to higher integration costs, these systems have rapidly penetrated mid-range and volume vehicles, driven by the booming SUV and compact car segments in India, China, Indonesia, Thailand, and ASEAN countries. Leading OEMs, including Hyundai, Kia, Toyota, Honda, MG Motor, and Tata Motors, are now standardizing embedded platforms in models priced below USD 25,000, offering built-in 4G/5G connectivity, high-performance SoCs, OEM-grade navigation, multilingual voice assistants, and seamless OTA updates. Consumers across the Asia Pacific region are increasingly expecting a consistent, phone-like digital experience, without relying on smartphone projection solutions. Stringent regional regulations, such as India’s AIS-140 telematics mandate, China’s GB/T intelligent cockpit standards, and emerging eCall requirements in select ASEAN markets, further reinforce the shift toward embedded architectures that ensure reliable safety-critical functions, cybersecurity compliance, and lifecycle software management.

Android is expected to register the fastest growth of all in-vehicle infotainment operating systems during the forecast period.

Android Automotive OS (AAOS) is experiencing the fastest growth within the in-vehicle infotainment market, driven by the rapid transition to software-defined and cloud-connected cockpits. Its open-source nature, lower integration costs, and extensive developer ecosystem enable OEMs to deliver highly customized, locally relevant user experiences at scale. During 2024–2025, major regional players, including SAIC-GM-Wuling, Geely (Volvo and Polestar), the Renault-Nissan-Mitsubishi Alliance, Honda, and Toyota, have significantly expanded the adoption of AAOS across mass-market and premium models. SAIC Motor has rolled out AAOS with full Google Automotive Services (GAS) in MG and Roewe EVs for China and ASEAN exports, while Geely’s Galaxy and Lynk & Co brands leverage deep Google Maps and Assistant integration tailored for Chinese navigation providers. At the same time, several Asia Pacific OEMs, such as BYD, Xpeng, Li Auto, and Great Wall Motor, are deploying customized AAOS forks without GAS to retain full control over data, UI, and local app ecosystems (Baidu, Tencent, Gaode). This dual-track strategy enables manufacturers to cater to diverse regulatory and consumer preferences across China, India, Japan, Korea, and Southeast Asia. Enhanced support for multi-display architectures, generative AI voice assistants, real-time OTA updates, and vehicle function control has elevated AAOS from a media platform to the core operating system of next-generation digital cockpits.

India is expected to record the highest CAGR during the forecast period.

India is expected to be one of the fastest-growing markets within the global in-vehicle infotainment space, driven by the country’s position as the world’s third-largest passenger vehicle market and its rapid growth in SUV and compact car production. With over 5 million annual vehicle sales expected by 2027, mass-market players such as Maruti Suzuki, Hyundai, Tata Motors, Mahindra, MG Motor, and Kia are rapidly standardizing embedded infotainment with large 10–14-inch touchscreens, built-in 4G/5G connectivity, OTA updates, and Hindi/regional-language voice assistants even in vehicles priced between USD 8,500–20,000. Rising disposable incomes, growing urban traffic (resulting in longer in-car time), and increasing smartphone penetration have led Indian buyers to opt for seamless navigation (Mappls, Google Maps), streaming (JioSaavn, YouTube), and ADAS-linked alerts as standard features. Government mandates such as AIS-140 telematics, upcoming Bharat NCAP safety ratings, and real-time emergency call requirements are pushing OEMs toward deeply integrated embedded platforms rather than tethered solutions. Strategic partnerships are accelerating innovation; Tata’s long-term collaboration with Harman and JLR tech, HyundaiKia’s investment in Cerence and SoundHound for Indian-language AI, and MG’s tie-ups with iSmart and AAC Technologies showcase the shift toward India-specific digital cockpits. With 5G networks expanding to over 500 cities by 2026 and affordable data plans, India is transitioning faster than most global markets, becoming an innovation hub for cost-effective, localized in-vehicle infotainment solutions.

Don’t miss out on business opportunities in Asia Pacific In-Vehicle Infotainment Market . Speak to our analyst and gain crucial industry insights that will help your business grow.

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America's Best Management Consulting Firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.

Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.

The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter , LinkedIn and Facebook .

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.
1615 South Congress Ave.
Suite 103, Delray Beach, FL 33445
USA: +1-888-600-6441
Email: sales@marketsandmarkets.com
Visit Our Website: https://www.marketsandmarkets.com/