Asia Pacific In-Vehicle Infotainment Market

Secondary Research

The secondary sources referred to the in-vehicle infotainment system market as directly dependent on vehicle production. Vehicle production volume is derived through secondary sources such as automotive industry organizations (Organisation Internationale des Constructeurs d'Automobiles (OICA), publications from government sources [such as country-level automotive associations and organizations, Organisation for Economic Co-operation and Development (OECD), World Bank, CDC, and Eurostat]; corporate filings (such as annual reports, investor presentations, and financial statements); and trade, paid repository. Historical production data has been collected and analyzed, and the industry trend is considered to arrive at the forecast, which is further validated by primary research.

Primary Research

In the primary research process, various primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, such as CXOs, Vice Presidents, Directors from business development, marketing, product development/innovation teams, and related key executives from various key companies. Various system integrators, industry associations, independent consultants/industry veterans, and key opinion leaders were also interviewed.

Primary interviews have been conducted to gather insights such as vehicle production forecast, in-vehicle infotainment system market forecast, future technology trends, and upcoming technologies in the market. Data triangulation of all these points was done with the information gathered from secondary research as well as model mapping. Stakeholders from the demand and supply sides have been interviewed to understand their views on the aforementioned points.

Primary interviews have been conducted with market experts from both the demand- (OEMs) and supply-side (in-vehicle infotainment system solution and service providers) players across four major regions, namely, North America, Europe, Asia Pacific, and the Rest of the World. Approximately 20% and 80% of primary interviews have been conducted from the demand and supply sides, respectively. Primary data has been collected through questionnaires, emails, and telephonic interviews. In the canvassing of primaries, we have strived to cover various departments within organizations, such as sales and operations, to provide a holistic viewpoint in our report.

After interacting with industry experts, we have also conducted brief sessions with highly experienced independent consultants to reinforce the findings from our primaries. This, along with the in-house subject matter experts’ opinions, has led us to the findings as described in the remainder of this report.

Market Size Estimation

A detailed market estimation approach was followed to estimate and validate the value of the in-vehicle infotainment system market and other dependent submarkets, as mentioned below.

• Key players in the market were identified through secondary research, and their global market ranking was determined through primary and secondary research.
• The research methodology included a study of annual and quarterly financial reports and regulatory filings of major market players (public), as well as interviews with industry experts for detailed market insights.
• All vehicle level penetration rates, percentage shares, splits, and breakdowns for the market were determined using secondary sources and verified through primary sources.
• All key macro indicators affecting the revenue growth of the market segments and subsegments were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain validated and verified quantitative and qualitative data.
• The gathered market data was consolidated, enhanced with detailed inputs, analyzed, and presented in this report.

Market Definition

The in-vehicle Infotainment system aggregates all the infotainment functions of the vehicle, including tuner reception, media connectivity, audio playback, navigation, and HMI. It offers solutions such as audio/video entertainment and information content, including radio, media player, TV and video, telephony, navigation, speech control, apps, and connectivity features, which bring digital life right on the road.

Key Stakeholders

• In-vehicle Infotainment system manufacturers
• Parts and component suppliers
• Automotive OEMs
• R&D Department
• Automotive Association and Regulatory bodies
• Infotainment service providers
• Fleet owners
• Telecom companies

Report Objectives

• To define, describe, and forecast the Asia-Pacific In-vehicle Infotainment Market in terms of value (USD million) and volume (thousand units), which includes the following segments:
  • By Vehicle Type {Passenger Car, Light Commercial Vehicle (LCV), and Heavy Commercial Vehicle (HCV)}
  • By Component (Infotainment Unit, Passenger Display, Instrument Cluster Display, and Head-Up Display)
  • By Operating System (Android, Linux, QNX, Microsoft, and Others)
  • By Application (Navigation, VPA, App Store, Music and Rear Seat)
  • By Location (Front Row and Rear Row)
  • By Connectivity (3G/4G and 5G)
  • By Form (Embedded, Tethered, and Integrated)
  • By Display Size (<5”, 5-10”, >10”)
  • Retrofit, By Vehicle Type (Passenger Cars and Commercial Vehicles)
  • Electric Vehicle, By Vehicle Type (Battery Electric vehicle, Plug-in Hybrid Electric Vehicle, and Fuel-Cell Electric Vehicle)
  • By Region (Asia Pacific, Europe, North America, and RoW)
• To understand the dynamics (drivers, restraints, opportunities, and challenges) of the Asia-Pacific In-vehicle Infotainment Market
• To analyze the market ranking/share of key players operating in the market
• To understand the dynamics of market competitors in terms of hardware and software providers and distinguish them into visionary leaders, innovators, emerging companies, and dynamic differentiators according to their product portfolio and business strategy
• To analyze recent developments, collaborations, joint ventures, mergers & acquisitions, new product launches, and other activities carried out by key industry participants in the market
• To determine the average selling price (ASP) of in-vehicle infotainment and analyze revenue-missed scenarios
• To determine pessimistic scenarios, most likely scenarios, and optimistic scenarios related to the market
• To give a brief understanding of the Asia-Pacific In-vehicle Infotainment Market in the recommendations chapter

Available Customizations

Along with the given market data, MarketsandMarkets offers customizations in accordance with a company’s specific needs

In-vehicle Infotainment System Market, By Country And Components

• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
• Europe
  • Germany
  • France
  • Italy
  • UK
  • Spain
  • Russia
• North America
  • US
  • Canada
  • Mexico
• RoW
  • Brazil
  • South Africa

Electric Vehicle Infotainment Market, By Components

• Infotainment system
• Passenger Display