Automotive HUD Market

According to a research report "Automotive HUD Market by Technology (2D HUD, AR HUD, 3D HUD), HUD Type (Combiner, Windshield), Offering (Hardware, Software), Vehicle Class, Level of Autonomy, Vehicle Type, Propulsion Type, EV Type and Region - Global Forecast to 2030" published by MarketsandMarkets, the global automotive HUD market size is projected to grow from USD 1.2 billion in 2024 to USD 2.4 billion by 2030, at a CAGR of 12.3%. Automotive HUD solutions are in great demand due to the growing emphasis on both vehicle and passenger safety, the steady rise of high-end car segments, particularly in emerging markets, and the growing demand for better in-vehicle experiences.

Browse 260 market data Tables and 87 Figures spread through 299 Pages and in-depth TOC on "Automotive HUD Market by Technology (2D HUD, AR HUD, 3D HUD), HUD Type (Combiner, Windshield), Offering (Hardware, Software), Vehicle Class, Level of Autonomy, Vehicle Type, Propulsion Type, EV Type and Region - Global Forecast to 2030"
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BEV segment is expected to have largest share in the global automotive HUD market.

Government agencies and OEMs are launching programs to encourage the usage of electric vehicles (EVs) in response to the daily rise in vehicle emissions. BEVs are EVs that get their power from chemical energy kept in rechargeable battery packs. Advancements in battery technology are essential to the expansion and prosperity of BEVs. As a result, a large number of automakers are spearheading the development of battery technology. With over half of all sales worldwide, China continues to be largest market for BEVs, although BEV usage in Europe has been expanding quickly. OEMs are making an effort to provide better driving experiences as the use of BEVs grows. HUDs are even more important for guaranteeing a safe driving experience when driving an electric vehicle (EV), as drivers may need extra information on energy use and charging facilities. HUDs are standard on a few vehicles, including the BMW iX BEV, Audi Q4 e-tron, Mercedes-Benz S-Class, and Porsche Macan EV.

3D HUD segment is expected to have significant growth opportunities in global automotive HUD market.

During the forecast period, the 3D HUD category is expected to present considerable growth prospects.

Customers will have a more engaging driving experience because of the ease with which 3D HUD may incorporate AR features. In order to give drivers a thorough awareness of their surroundings, augmented reality features can include dynamic navigation overlays, virtual lane assistance, and the ability to indicate potential hazards on the road. AR technology is a major emphasis for several automotive HUD suppliers. Due to the abovementioned factors, the 3D HUD industry is anticipated to increase significantly in near future.  3D HUDs are being developed by many HUD manufacturers, such as WayRay AG, Continental AG, Panasonic Holdings Corporation, and Visteon Corporation, as well as component suppliers, such as NVIDIA and Zecotek. The advanced technologies like ADAS are becoming more widely used and augmented reality technology like HUDs is receiving more attention. The 3D HUD market's revenue growth in this area is expected to be supported by all these factors.

“China to lead the automotive HUD market in Asia Pacific.”

China is the largest vehicle market in the Asia Pacific and one of the biggest automobile markets worldwide, is expected to have significant growth in the automotive HUD industry. Due to changes in investment policies, including the relaxation of labor constraints and the lowering of labor costs, as well as the nation's expanding demand for passenger automobiles, domestic car production has expanded. Regulations controlling vehicle safety are another factor driving the nation's ADAS industry. Since 2021, the government has issued new ADAS requirements, mostly pertaining to blind spot detection and lane keep assist devices. China's HUD solution providers are expected to have greater opportunities due to these guidelines.  OEMs such as BYD, Chery, Geely, SAIC among others provide cars with HUDs in China.

The automotive HUD market is dominated by global players such as Nippon Seiki Co. Ltd. (Japan), Continental AG (Germany), DENSO Corporation (Japan), Panasonic Holdings Corporation (Japan), and Foryou Corporation (China), among others. These companies have adopted strategies of new product development, expansions, collaborations, partnerships, and acquisitions to gain traction in the market. Collaborations were the most adopted strategy, among others.

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