Enterprise Video Market

According to a research report "Enterprise Video Market by Offering (Solutions and Services), Application (Corporate Communications, Training & Development, and Marketing & Client Engagement), Deployment Model, Organization Size, Vertical and Region - Global Forecast to 2029" published by MarketsandMarkets, the Enterprise video market size is expected to grow from USD 23.8 billion in 2024 to USD 35.8 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 8.6% during the forecast period. Some crucial driving factors that leverage market growth include enhanced employee engagement and training, globalization and cross-border communication, integration of AI and analytics in video solutions, and demand for personalized customer experiences, among others.

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The services segment will record a higher CAGR under offerings during the forecast period.
In the global enterprise video market, the services segment is pivotal in offering support, maintenance, and consulting services to businesses using video solutions, which are covered broadly under professional and managed services. These services encompass installation, configuration, troubleshooting, and training to ensure seamless operation and optimal utilization of video platforms. For instance, a company providing enterprise video solutions may offer on-demand technical support to assist clients in resolving issues promptly, enhancing user experience, and maximizing the value derived from their investment in video technology. This proactive approach to service provision contributes to customer satisfaction and long-term partnerships in the enterprise video market.

Based on Solutions, video conferencing holds the largest share of Enterprise video market during the forecast period.
Video conferencing solutions are integral in the global enterprise video market, facilitating real-time communication and collaboration among remote teams and stakeholders. These solutions enable users to conduct virtual meetings, share content, and interact face-to-face from different locations, enhancing productivity and efficiency in business operations. For instance, a multinational corporation may utilize a cloud-based video conferencing platform to host cross-border meetings, enabling geographically dispersed teams to collaborate seamlessly and make informed decisions. Such solutions streamline communication workflows, reduce travel costs, and foster agile decision-making processes, driving the adoption of video conferencing technologies across diverse industries.
By region, Asia Pacific will record the highest CAGR during the forecast period.
The Asia Pacific Enterprise video market is experiencing robust growth driven by regulatory reforms, technological innovation, and changing consumer behaviors. Countries like Australia, Singapore, and India have progressive regulatory frameworks promoting competition and innovation. The affordability and ease of enterprise video deployment would be the major driving factors for adopting cloud technologies. The increasing trend toward cloud-based solutions is expected to trigger the high growth of the Enterprise video market in this region. The rising adoption of various technologies, such as edge computing, IoT, NLP, and DRM, is expected to drive the need to store and process real-time data locally, thus increasing the demand for reliable and efficient Enterprise video market solutions. The increasing investments from private sectors, robust government support, and availability of a vast population drive the growth of new and emerging technologies in the region, especially in Australia & New Zealand, Singapore, China, Japan, and India.

Some of the key players operating in the enterprise video market are IBM (US), Microsoft (US), Avaya (US), Google (US), Adobe (US), Zoom (US), AWS (US), Cisco (US), among others.

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