Europe Anti-Counterfeit Packaging Market

The report "Europe Anti-Counterfeit Packaging Market by Technology (Mass Encoding, RFID, Tamper Evidence, Holograms, Forensic Markers), End-use Industry (Food & Beverage, Pharmaceutical, Personal Care, Electronics & Electrical, Automotive, Apparel & Footwear, Luxury Goods), and Country -Forecast to 2030", is estimated to be worth around USD 54.05 billion in 2024 and is projected to reach USD 105.24 billion in 2030, at a CAGR of 11.7% from 2025.

Browse 155 market data Tables and 25 Figures spread through 160 Pages and in-depth TOC on "Europe Anti-Counterfeit Packaging Market by Technology (Mass Encoding, RFID, Tamper Evidence, Holograms, Forensic Markers), End-use Industry (Food & Beverage, Pharmaceutical, Personal Care, Electronics & Electrical, Automotive, Apparel & Footwear, Luxury Goods), and Country -Forecast to 2030"
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The anti-counterfeit packaging market in Europe consists of a comprehensive range of advanced authentication and security solutions designed to protect products throughout the entire supply chain. These solutions integrate technologies such as mass encoding, RFID, holographic imaging, forensic markers, tamper-evident seals, and digital verification tools to safeguard goods from imitation, diversion, and unauthorized alterations. By enabling item-level authentication and ensuring traceability, anti-counterfeit packaging helps manufacturers to maintain regulatory compliance, protect brand equity, and ensure consumer safety across various end-use industries, including pharmaceuticals, food & beverage, personal care, electronics & electrical, automotive, apparel & footwear, luxury goods, and others. With rising incidences of counterfeit products entering both physical and online marketplaces, these solutions provide real-time verification, enhance transparency, and strengthen supply-chain oversight. As consumer awareness, regulatory mandates, and cross-border trade continue to expand across the region, anti-counterfeit packaging has become an essential component of Europe’s product-security landscape, supporting industries in maintaining product authenticity, operational reliability, and market credibility.

By technology, the RFID segment will record the highest CAGR during the forecast period

RFID is forecast to register the highest CAGR in the anti-counterfeit packaging market in Europe due to its unique combination of real-time visibility, scalability, and seamless integration with broader digital-supply-chain architectures. In addition to this, RFID provides continuous, automated identification across production, distribution, and retail touchpoints, enabling rapid authentication, bulk scanning, and invisible tamper-detection without slowing logistics. This makes it particularly attractive to high-risk industries in Europe, such as pharmaceuticals, luxury goods & footwear, electronics & electrical, and automotive, where rapid batch-level or item-level verification reduces diversion, grey-market entry, and product recalls. Falling tag prices, improved read-range and reliability, and growing interoperability with IoT platforms, blockchain ledgers, and warehouse-management systems are accelerating rollouts by both brand owners and logistics providers. Regulatory drivers (for example, stricter traceability and serialization mandates) and expanded e-commerce and omnichannel retailing further amplify RFID’s value proposition by simplifying returns management, warranty validation, and post-sale authentication for consumers. At the same time, manufacturers are exploring hybrid approaches, combining RFID with QR/NFC, forensic inks or holograms, to balance cost and layered security, while innovations in recyclable and reusable RFID tags are addressing sustainability concerns common across European markets.

By end-use industry, the pharmaceutical segment is expected to witness the highest CAGR during the forecast period.

The pharmaceutical industry is projected to record the highest CAGR in the anti-counterfeit packaging market in Europe. The market is driven by stringent regulatory mandates, rising threats of falsified medicines, and the sector’s uncompromising focus on patient safety and product integrity. Europe’s regulatory ecosystem, anchored by the EU Falsified Medicines Directive (FMD), mandatory serialization, and end-to-end traceability requirements, has made advanced anti-counterfeit packaging not just a compliance necessity but a strategic operational priority for drug manufacturers, distributors, and healthcare providers. Pharmaceutical companies are rapidly integrating multi-layered security solutions such as serialized barcodes, tamper-evident seals, RFID/NFC tags, holographic devices, and blockchain-enabled track-and-trace platforms to ensure robust authentication from production to the point of dispensation. The increasing complexity of biologics, temperature-sensitive medications, and high-value specialty drugs further amplifies the need for secure packaging that can detect tampering, prevent diversion, and maintain supply-chain transparency across borders. The surge in online pharmacies, the expansion of parallel trade, and the rise of personalized and small-batch medicines are also accelerating the adoption of digital, real-time verification technologies that minimize counterfeiting risks and enhance patient trust. Pharmaceutical manufacturers in Europe are aligning anti-counterfeit measures with sustainability goals by adopting recyclable security labels, eco-friendly inks, and compliant smart packaging formats. As a result, the pharmaceutical, has emerged as the fastest-growing end-use industry for anti-counterfeit packaging in Europe, reinforcing its critical role in safeguarding public health and securing modern healthcare supply chains.

Russia is projected to record the highest CAGR during the forecast period.

Russia is emerging as the fastest-growing country in the anti-counterfeit packaging market in Europe, driven by a rapid tightening of regulatory frameworks, expanding industrial production, and a strong push toward digital traceability across key sectors. The country has implemented some of the most comprehensive serialization and track-and-trace mandates in the region, particularly through the national “Chestny ZNAK” digital marking system, which requires unique identification codes on pharmaceuticals, tobacco, packaged food, apparel, electronics, cosmetics, and several other high-risk product categories. This nationwide adoption of digital authentication has significantly accelerated demand for mass serialization equipment, digital printing technologies, tamper-evident labels, and advanced RFID-based solutions. Despite economic volatility and geopolitical constraints, compliance-driven investments by manufacturers, distributors, and retailers continue to rise, making Russia the fastest-growing market in Europe for anti-counterfeit packaging solutions.

The anti-counterfeit packaging market in Europe comprises major players such as Avery Dennison(US), CCL Industries (Canada), 3M (US), SATO Corporation (Japan), Zebra Technologies(US), ITL - Intelligent Label Solutions (UK), SICPA (Switzerland), and AlpVision (Switzerland) are covered in the market. Expansions, acquisitions, joint ventures, and new product developments are among the key strategies adopted by these major players to strengthen their positions in the anti-counterfeit packaging market in Europe.

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