Europe Dietary Supplements Market worth $64.03 billion by 2030
The report "Europe Dietary Supplements Market by Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics), Mode of Application (Tablets, Capsules, Gummies/Chewables), Distribution Channel, Target Consumer, Function, Countries - Forecast to 2030" The Europe dietary supplements market is estimated to be USD 45.75 billion in 2025 and is projected to reach USD 64.03 billion by 2030, at a CAGR of 7.0% from 2025 to 2030. The Europe dietary supplements market is expanding steadily. According to the European Consumer Organization, approximately 20% of consumers in several European countries use at least one food supplement. The region’s strong preventive healthcare culture, rising prevalence of micronutrient deficiencies, particularly vitamin D, and growing interest in natural, science-backed nutrition are major drivers boosting the use of dietary supplement products. Furthermore, advances in formulation technologies, clean-label and plant-based innovation, and Europe’s heightened focus on sustainability and traceable ingredient sourcing are creating significant opportunities for supplement solutions. These developments support a wide range of targeted benefits, including improved digestion, better nutrient absorption, stress reduction, enhanced immune resilience, and long-term wellness.
Browse 150 market data Tables and 20 Figures spread through 200 Pages and in-depth TOC on "Europe Dietary Supplements Market by Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics), Mode of Application (Tablets, Capsules, Gummies/Chewables), Distribution Channel, Target Consumer, Function, Countries - Forecast to 2030"
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UK to lead Europe dietary supplements market during forecast period
The UK is estimated to lead the dietary supplements market in Europe in terms of both share and growth rate due to its highly developed wellness culture, strong consumer awareness of preventive health, and rapid adoption of clean-label, plant-based, and science-backed nutritional products. High prevalence of vitamin D, omega-3, and magnesium deficiencies, combined with increasing focus on immunity, mental well-being, digestive health, and healthy aging, continues to drive supplement usage across the population. The UK also leads Europe in e-commerce penetration, subscription-based wellness models, and personalized nutrition platforms, making supplements more accessible. Additionally, the presence of major industry players and influential brands fuels innovation and market expansion. These factors collectively position the UK as the fastest-growing market for dietary supplements in Europe.
By mode of application, liquid segment to witness highest growth rate during forecast period
Liquid is one of the fastest-growing modes of application in the dietary supplements market in Europe because it aligns with the region’s strong demand for convenient, easy-to-consume, and highly bioavailable nutrition formats. European consumers increasingly prefer liquids for their rapid absorption, pleasant taste profiles, and suitability for individuals who struggle with swallowing tablets, particularly older adults and children. The demand for botanical tonics, vitamin shots, and probiotic drinks, among others, reflects Europe’s cultural shift toward wellness-oriented drinking habits. Liquid formats also accommodate clean-label and plant-based formulations more easily than traditional tablets, supporting Europe’s stringent preferences for minimal additives and sustainable ingredients. With expanding pharmacy and retail adoption, rising innovation in flavoring and nutrient delivery, and growing interest in daily wellness shots and beauty-from-within drinks, liquid supplements are experiencing the fastest uptake across the European market.
By function, gut health segment to register highest CAGR during forecast period
Gut health is emerging as the fastest-growing function segment in the dietary supplements market in Europe as consumers increasingly link digestive balance with overall quality of life, energy levels, skin health, and emotional well-being. European diets have undergone a major shift toward more processed, high-sugar, and low-fiber foods, which have heightened interest in supplements that restore digestive harmony and support regularity. Thus, consumer focus on natural wellness and an aging population that commonly experiences digestive discomfort, gut-health supplements have become one of Europe’s fastest-advancing categories within the dietary supplements landscape.
The report profiles key playerssuch as Bayer AG (Germany), Nestlé Health Science (Switzerland), Glanbia plc (Ireland), and Haleon Group of Companies (UK).
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