Europe Flexible Plastic Packaging Market

The report "Europe Flexible Plastic Packaging Market by Packaging Type (Pouches, Bags, Films & Wraps, Rollstock), By Application (Food, Beverages, Pharmaceuticals & Healthcare, Personal Care & Cosmetics), and Region - Forecast to 2030" is projected to reach USD 39.04 billion by 2030 from USD 35.97 billion in 2025, at a CAGR of 1.66% during the forecast period.

Browse 160 market data Tables and 50 Figures spread through 250 Pages and in-depth TOC on "Europe Flexible Plastic Packaging Market, By Packaging Type (Pouches, Bags, Films & Wraps, Rollstock), By Application (Food, Beverages, Pharmaceuticals & Healthcare, Personal Care & Cosmetics), and Region - Forecast to 2030"
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Europe's flexible plastic packaging market has been steadily evolving to cater to the increasing demand for convenient, lightweight, and environmentally friendly packaging that has been common in the sectors of food, pharmaceuticals, personal care, and e-commerce. The major factors contributing to the expansion of the market are the rising consumer preference for user-friendly formats, the increasing awareness of the need to be environmentally responsible, and more stringent EU regulations regarding the recyclability of packaging. For instance, a 2024 study carried out by Flexible Packaging Europe (FPE) across six major markets found that 46% of consumers consider flexible packaging to be the most protective, 45% the easiest to use, and 42% the lightest (Source: FPE). Fifty percent of those surveyed consider flexible packaging to be recyclable, with Spain (65%) and Italy (58%) being the countries with the highest level of awareness. These developments, coupled with material and production process innovations, are leading to the rapid adoption of flexible packaging and, as a result, they are playing an increasingly important role as a practical, environmentally friendly solution in Europe.

The bags segment is estimated to grow at the fastest CAGR during the forecast period.

The bags category in the European flexible plastic packaging market is anticipated to experience the highest compound annual growth rate throughout the forecast period. This robust momentum is propelled by escalating demand in food, beverage, pharmaceutical, and personal care sectors, where brands increasingly favor lightweight, durable, and user-friendly package designs. Bags provide superior barrier qualities, portion control, and extended shelf life, which are essential under increasingly stringent European sustainability and food safety standards. Also, their compatibility with recyclable monomaterial structures and bio-based plastics makes them very attractive to companies that are working towards meeting the EU packaging-waste reduction targets. In addition, the segment’s growth is being supported by Europe-wide advancements in performance pouches, zipper closures, and digital printing that are enhancing functionality, consumer convenience, and brand differentiation.

Pharmaceuticals & healthcare are expected to be the second-fastest-growing application during the forecast period.

The pharmaceuticals & healthcare segment is projected to be the second-fastest-growing application in the Europe flexible plastic packaging market during the forecast period. The increase is fueled by Europe’s major contribution to the worldwide prescription drug industry, making up 22.7% of the global pharmaceutical market, which is worth USD 1,528,535 million (Source: EFPIA). Such a solid market foundation results in a huge demand for high-barrier, contamination-resistant, and lightweight flexible packaging that offers product safety and sterility. Tightened EU rules for pharmaceutical and medical packaging are the main reasons for the rapid change to conforming, tamper-evident sachets, pouches, and medical-grade bags. Besides that, the adoption is being propelled by the biopharmaceutical industry's expansion, increased OTC consumption, and the rise of home-based treatments. Moreover, improvements in recyclable mono-material laminates and sterile barrier systems make it possible to be even more eco-friendly while still satisfying very high healthcare standards.

France is expected to be the second-fastest-growing region during the forecast period.

France is expected to be the second-fastest-growing region in the Europe flexible plastic packaging market during the forecast period. The growth will be largely influenced by the cosmetics and personal care industry in France. Europe, in general, is still the leading market for beauty and personal care products, with retail sales reaching approximately USD 112 billion in 2024. France, a major hub of the region, contributed around USD 15.3 billion, driven by premium skincare, fragrances, and dermo-cosmetics. Such a strong consumer base is a powerful source of demand for high-quality flexible packaging formats such as pouches, sachets, and sample packs that provide a strong barrier, are lightweight, and have improved shelf appeal. The shift towards sustainable, recyclable monomaterial solutions is, therefore, the main factor giving a further impetus to the market growth in the region.

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