Europe Patient Engagement Solutions Market worth $13.37 billion by 2030
The report "Europe Patient Engagement Solutions Market by Therapy (Chronic [CVD, Obesity], Women's Health), Functionality (Telehealth, E-Prescribing, Scheduling, Billing, Education), End User (Hospitals, ASCs, Payers, Patients) - Forecast to 2030", is projected to reach USD 13.37 billion by 2030 from USD 7.35 billion in 2025, at a high CAGR of 12.7% during the forecast period.
Browse 170 market data Tables and 10 Figures spread through 250 Pages and in-depth TOC on "Europe Patient Engagement Solutions Market by Therapy (Chronic [CVD, Obesity], Women's Health), Functionality (Telehealth, E-Prescribing, Scheduling, Billing, Education), End User (Hospitals, ASCs, Payers, Patients) - Forecast to 2030"
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The market growth is attributed to the rising digital health technologies adoption, greater focus on value-based care, and the rising demand for better patient outcomes and experiences. The market growth is also supported by strong government policies that favor the digitization of healthcare facilities, the large-scale adoption of electronic health records, and the increasing prevalence of chronic illnesses that demand constant attention and patient participation. Additionally, the development of mobile health apps, telehealth solutions, and data analytics, as well as rising healthcare spending and the need to reduce the operational costs of providers, are all contributing to the continuous expansion of the market within the region.
“Software segment to account for largest market share, by component”
By component, the software segment is estimated to account for the largest share of the patient engagement solutions market in Europe, driven by the rising adoption of digital platforms, allowing patients to communicate, coordinate their care, and manage their health data. Patient engagement software is becoming a popular investment by healthcare providers in Europe as it facilitates workflow optimization, clinical decision-making, and personalized care delivery. The growing popularity of mobile health applications, patient portals, and remote monitoring tools is contributing to the dominance of this market segment. Additionally, the need for data interoperability and ensuring patient access to health information further supports this trend.
“Health management segment to witness fastest growth during forecast period, by application”
By application, the health management segment is expected to register the highest growth rate during the forecast period. This is due to the increasing focus on proactive and preventive care, the rising burden of chronic diseases, and a growing preference for digital tools to monitor health around the clock. Providers and patients are moving toward greater reliance on health management solutions to monitor health measures and treat and enhance medication adherence, which has resulted in improved clinical outcomes and hospital readmission rates. Moreover, the use of health management applications is gaining momentum in Europe due to innovations in mobile health technologies, the adoption of artificial intelligence and analytics, as well as supportive government efforts to enhance population health care.
Germany is estimated to account for the largest share of the patient engagement solutions market in Europe, driven by the country's well-developed healthcare infrastructure, increased use of advanced health IT systems, and the government's active support for the use of digital health. The initial adoption of electronic health records in the country, the positive reimbursement models in digital health applications, and the continued growth of investment in telehealth and patient-centered care models have all contributed to the market’s rapid growth. Furthermore, the increasing ageing population, high prevalence of chronic diseases, and the presence of major healthcare technology providers contribute to Germany's leading position among European patient engagement solution providers.
Key Players
Key players in the patient engagement solutions market in Europe include McKesson Corporation (US), Oracle (US), athenahealth (US), Health Catalyst (US), Orion Health (New Zealand), Cognizant (US), Oneview Healthcare (Ireland), Epic Systems Corporation (US), Nuance Communications, Inc. (Microsoft) (US), Experian Information Solutions, Inc. (US), Harris Healthcare (US), Televox (US), Koninklijke Philips NV (Netherlands), Alira Health (US), iPlato Healthcare (Huma) (UK), Partizan International (DKSH) (France), ProPharma Group (US), Innowise (iLink Digital, Inc.) (Poland), Sciensus (UK), Meplis (Belgium), Luma Health (US), Observia Group (France), Doctify Limited (UK), admedicum (Germany), and Barco (Belgium).
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