Europe Patient Engagement Solutions Market
Europe Patient Engagement Solutions Market by Therapy (Chronic [CVD, Obesity], Women's Health), Functionality (Telehealth, E-Prescribing, Scheduling, Billing, Education), End User (Hospitals, ASCs, Payers, Patients) - Forecast to 2030
OVERVIEW
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
The patient engagement solutions market in Europe is projected to reach USD 13.37 billion by 2030 from USD 7.35 billion in 2025, at a CAGR of 12.7% during the forecast period. This development is fueled by the changing trend toward value-based and outcome-oriented care, escalating the need to provide continuous interaction with patients outside of clinical care, and an increasing use of digital front-door solutions (patient portals and virtual assistants). Other major driving factors are the growing popularity of wearable and remote monitoring systems, the growing emphasis on preventive care and self-management, and the necessity to enhance patient compliance and satisfaction, as well as the efficiency of healthcare delivery. Favorable regulatory efforts to encourage data interoperability, alongside increasing investments in IT assets and digital transformation in healthcare across the European health systems, are also increasing the pace of market growth.
KEY TAKEAWAYS
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BY COMPONENTBy component, the services segment is expected to register the highest CAGR of 13.2%.
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BY DELIVERY MODEBy delivery mode, the on-premises segment accounted for the largest market share of 61.7% in 2024.
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BY APPLICATIONBy application, the health management segment is estimated to dominate the market.
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BY THERAPEUTIC AREABy therapeutic area, the chronic diseases segment accounted for the largest market share in 2024.
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BY FUNCTIONALITYBy functionality, the telehealth segment is expected to register the highest growth rate during the forecast period.
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BY END USERBy end user, the providers segment accounted for the largest market share of 55.2% in 2024.
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COMPETITIVE LANDSCAPENuance Communications, Inc. (Microsoft) (US), Oracle Corporation (US), and Koninklijke Philips NV (Netherlands) are key leaders in the Europe patient engagement solutions market, recognized for their extensive product portfolios, robust data integration capabilities, and strong presence across healthcare ecosystems.
The patient engagement solutions market in Europe is growing because of the increasing investment in digital health infrastructure and the growing use of integrated patient engagement platforms in healthcare systems. The increased application of cloud-based applications, mobile apps, and artificial intelligence-enabled anything is enhancing personalization, efficiency, and continuity of patient-physician interactions. Additionally, increased interoperability, remote monitoring, and automated communication, as well as improved coordination and collaboration between technology vendors, health care institutions, and health payers, are enhancing coordinated and scalable patient engagement solutions across Europe.
TRENDS & DISRUPTIONS IMPACTING CUSTOMERS' CUSTOMERS
An evolving data protection policy, the growing focus on interoperability, and the transition to digitally enabled & patient-centric care are primary trends in the patient engagement solutions market in Europe. Medical professionals are implementing combined systems, artificial intelligence communication devices, and remote contact solutions to guarantee compliance, continuity of care, and better patient experiences. These trends are shaping the buying processes, with providers focusing on solutions that facilitate compliance with regulatory requirements, enhance efficiency, systems integration, and improve clinical and engagement results, eventually redefining competitiveness in the European market.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
MARKET DYNAMICS
Level
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Growing focus on patient-centered care across Europe
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Expansion of digital health and eHealth initiatives
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Fragmented healthcare systems across countries
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Strict data protection and privacy regulations
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Rising adoption of remote care and virtual engagement
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Integration with national health records and digital IDs
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Variation in digital maturity and patient readiness
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Budget constraints within public healthcare systems
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Driver: Growing focus on patient-centered care across Europe
The increasing focus on patient-centered care in Europe is a significant catalyst for the patient engagement solutions market, with healthcare systems focusing more on patient participation in the care plan and long-term health management. Engagement platforms are being adopted by providers to enhance communication, access health information, and promote self-management for more personalized and transparent care delivery. This shifts the trend toward patient empowerment through active inclusion in patient care, which is increasing the adoption of digital patient engagement solutions in the region.
Restraint: Fragmented healthcare systems across countries
Lack of unified healthcare systems in European nations is a major inhibitor to the patient engagement solutions market since differences in the structures of healthcare, reimbursement models, and digital maturity rates make it difficult to have homogeneous adoption. Differences in national regulations, data standards, and IT infrastructure make it challenging for solution providers to implement scalable and interoperable platforms within more than one market. Consequently, vendors have to deal with more implementation complexities, costs of customization, and extended sales cycles, which may delay market penetration and inhibit broader adoption of patient engagement solutions in Europe.
Opportunity: Rising adoption of remote care and virtual engagement
The increasing use of remote care and virtual interaction is a major opportunity for the patient engagement solutions market in Europe, as medical care professionals increasingly seek scalable digital tools to extend care outside the conventional clinical environment. The increasing popularity of teleconsultations, remote monitoring, and virtual follow-ups is pushing the need to find a platform that allows maintaining uninterrupted communication, exchanging data in real-time, and one-to-one interactions with patients. This change can enable solution providers to expand services that promote the hybrid care model, improve care accessibility, and enhance patient convenience, leading to significant growth potential in various European healthcare systems.
Challenge: Variation in digital maturity and patient readiness
The digital maturity and readiness of patients vary across Europe, which is one of the main issues with the patient engagement solutions market because differences in technological infrastructure, digital literacy, and the affordability of connected devices influence the rates of adoption. While other countries and patient populations readily embrace digital literacy and digital health tools, others face limitations related to internet access. These differences make it challenging for solution providers to provide standardized engagement solutions at scale and necessitate further investment into customization, education, & change management to achieve successful and inclusive regional adoption.
EUROPE PATIENT ENGAGEMENT SOLUTIONS MARKET: COMMERCIAL USE CASES ACROSS INDUSTRIES
| COMPANY | USE CASE DESCRIPTION | BENEFITS |
|---|---|---|
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AI-driven patient engagement and clinical communication solutions using conversational AI and voice-enabled interfaces for European healthcare providers. | Improved patient communication, reduced administrative workload, and enhanced clinical efficiency. |
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Cloud-based patient engagement solutions integrating patient portals, communication tools, and personalized health interactions for Europe. | Improved access to health information, more personalized engagement, and higher patient satisfaction. |
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Digital patient engagement platforms supporting remote monitoring, virtual care, and patient–provider communication in Europe. | Enhanced patient involvement, improved care continuity, and better health outcomes. |
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EHR-integrated patient engagement tools enabling patient portals, secure messaging, appointment management, and care coordination across European providers. | Stronger patient–provider connectivity, improved care continuity, and increased patient satisfaction. |
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Digital health and patient engagement solutions supporting omnichannel communication, data integration, and patient experience transformation in Europe. | Improved patient experience, streamlined engagement workflows, and enhanced operational efficiency. |
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET ECOSYSTEM
Epic Systems Corporation, Oracle Corporation, and Cognizant are the core players in the patient engagement solutions ecosystem in Europe, in that they offer integrated digital solutions for patient communication, care coordination, and data interoperability. There is a high adoption of their solutions in hospitals and clinics. Further innovation, which is in line with regional regulations and value-based care models, is enhancing patient engagement and driving market growth in Europe.
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET SEGMENTS
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Europe Patient Engagement Solutions Market, By Component
Software component holds the largest share of this market, driven by the higher adoption of cloud-based patient engagement systems in European healthcare systems, which allow secure communication with patients, access to health records digitally, and care coordination in accordance with the EU data protection regulations. European suppliers are moving toward scalable software products that can be connected to any existing hospital information system and national e-health system, eliminating the need to have hardware-intensive infrastructure. Moreover, increasing demands for multilingual, interoperable, and analytics-based engagement tools to serve varied patient populations as well as cross-border care providers are also strengthening the dominance of the software segment in Europe.
Europe Patient Engagement Solutions Market, By Delivery Mode
By delivery mode, the on-premises segment accounted for the largest share of the market. This is because European healthcare providers highly prefer more control over sensitive patient data, adherence to strict EU and national data protection laws, and the necessity to conform to the current IT infrastructure of a hospital. On-premises deployments are still being preferred by many large hospitals and publicly funded healthcare systems in Europe because of the belief that on-premises delivery will respond to the issues of data sovereignty and provide system customization, high security, and reliability rates.
Europe Patient Engagement Solutions Market, By Application
By application, the health management segment is estimated to hold the largest share of the patient engagement solutions market in Europe. This is mainly because there has been a growing concern about the management of chronic diseases and population health over the long term in the European healthcare systems. Health management solutions are being extensively used to provide continuous monitoring, treatment compliance, lifestyle change management, and patient education to providers in an effort to reduce readmission rates and total care expenses in hospitals. The high focus on preventive care and the elderly demographic, as well as the incorporation of digital health technologies into the national healthcare systems, are additional factors contributing to the growth of the health management sector in Europe.
Europe Patient Engagement Solutions Market, By Therapeutic Area
The chronic diseases segment is estimated to constitute the largest share of the patient engagement solutions market in Europe, by therapeutic area. This is driven by the increasing prevalence of long-term diseases, including diabetes, cardiovascular diseases, and respiratory disorders, in the region. Patient engagement solutions are increasingly used in European healthcare systems to facilitate the ongoing disease monitoring, adherence to medications, lifestyle change, and continuous patient-provider communication. The increased aging population, high costs of treatment characterised by chronic conditions, and the necessity to reduce hospitalisation by employing proactive and home-based care are also contributing to the growth of the chronic diseases segment.
Europe Patient Engagement Solutions Market, By Functionality
By functionality, the patient/client scheduling segment is estimated to account for the largest share of the patient engagement solutions market in Europe. The need to optimize appointments and decrease administration stress in any European healthcare system contributes to this segment's growth. Digital scheduling solutions are increasingly being embraced by healthcare providers to ensure better access to patients and reduce the number of no-shows, leading to efficiency in their operations with the help of automated notifications and real-time availability control. The increasing popularity of online portals and mobile applications, as well as the focus on patient experience enhancement and streamlining of workflows in both governmental and commercial healthcare facilities, is also contributing to the prevalence of the patient/client scheduling segment in Europe.
Europe Patient Engagement Solutions Market, By End User
Based on end user, the patient engagement solutions market in Europe is segmented into providers, payers, patients, and other end users. The providers segment is estimated to hold the largest market share, driven by the rising accountability of healthcare providers to enhance the quality of care, patient satisfaction, and clinical outcomes. These providers handle rising loads of patients and cost demands. Patient engagement solutions are becoming a common practice in hospitals and clinics in Europe to facilitate communication, appointment management, care coordination, and follow-ups, as well as address regulatory and reporting requirements. Care delivery is central to providers' roles, and their increased investments in digital health infrastructure drive this segment's dominance.
REGION
Germany to be fastest-growing country in Europe patient engagement solutions market during forecast period
Germany is expected to be the fastest-growing market for patient engagement solutions in Europe during the forecast period. This is due to the high regulatory push for the adoption of digital healthcare in the country, such as nationwide e-health initiatives and reimbursement support of digital health applications (DiGA). In Germany, the healthcare expenditure is high, the adoption of EHR is fast, and the integration of patient portals and telehealth services into hospitals and ambulatory care facilities is also increasing. Furthermore, the increasing elderly population, the rise in chronic health conditions, and the growing investments by government healthcare providers alongside various health insurance companies in patient-centered digital platforms are strengthening Germany's position as a high-growth market for patient engagement solutions.
EUROPE PATIENT ENGAGEMENT SOLUTIONS MARKET: COMPANY EVALUATION MATRIX
Oracle (Star) has a robust portfolio in healthcare IT and solutions that improve patient communication, medication adherence, and care coordination within provider networks. It is a leading player in the patient engagement solutions market in Europe. iPlato Healthcare (part of Huma) (Emerging Leader) has high growth potential due to its digital patient experience platforms, which support medication adherence, remote patient communication, and population health initiatives, as European healthcare systems increasingly adopt patient-centric and digitally-enabled care.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
KEY MARKET PLAYERS
- Nuance Communications, Inc. (Microsoft) (US)
- Oracle (US)
- Koninklijke Philips NV (Netherlands)
- Epic Systems Corporation (US)
- Cognizant (US)
- McKesson Corporation (US)
- athenahealth (US)
- Health Catalyst (US)
- Orion Health (New Zealand)
- Oneview Healthcare (Ireland)
- Experian Information Solutions, Inc. (US)
- Harris Healthcare (US)
- Televox (US)
- Alira Health (US)
- iPlato Healthcare (Huma) (UK)
- Partizan International (DKSH) (France)
- ProPharma Group (US)
- Innowise (iLink Digital, Inc.) (Poland)
- Sciensus (UK)
- Meplis (Belgium)
- Luma Health (US)
- Observia Group (France)
- Doctify Limited (UK)
- admedicum (Germany)
- Barco (Belgium)
MARKET SCOPE
| REPORT METRIC | DETAILS |
|---|---|
| Market Size in 2024 (Value) | USD 6.42 Billion |
| Market Forecast in 2030 (Value) | USD 13.37 Billion |
| Growth Rate | CAGR of 12.7% from 2025 to 2030 |
| Years Considered | 2024-2030 |
| Base Year | 2024 |
| Forecast Period | 2025-2030 |
| Units Considered | Value (USD/Billion) |
| Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
| Segments Covered |
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| Country Covered | Germany, France, UK, Italy, Spain, Rest of Europe |
WHAT IS IN IT FOR YOU: EUROPE PATIENT ENGAGEMENT SOLUTIONS MARKET REPORT CONTENT GUIDE
DELIVERED CUSTOMIZATIONS
We have successfully delivered the following deep-dive customizations:
| CLIENT REQUEST | CUSTOMIZATION DELIVERED | VALUE ADDS |
|---|---|---|
| Competitive Landscape Mapping | Evaluation of the prime patient engagement solution providers operating in Europe, such as McKesson Corporation, Oracle Corporation, Veradigm LLC, athenahealth, and Orion Health, in terms of patient portals, communication solutions, care coordination, and interoperability solutions. | Facilitates competitive benchmarking, accentuates strengths in integration and scalability, and aids in shortlisting and choosing partners among vendors. |
| Market Entry & Growth Strategy | Analysis on the country level in key European markets (UK, Germany, France, Nordics) assessing the digital health adoption, preparedness of the healthcare system, and the demand of patient-centred care models. | Minimizes market-entry risk, facilitates focus on high-potential countries, and underpins local go-to-market strategies. |
| Regulatory & Operational Risk Analysis | Assessment of the European regulatory standards such as GDPR, national or country-specific data-protection regulation, patient consent administration, and cross-border data-exchange issues. | Increases compliance readiness, reduces risk of data privacy, and develops trust among providers and regulators. |
| Technology Adoption Trends | Knowledge on how to adopt mobile engagement sites, omnichannel communication, EHRs interoperability, patient-reported outcomes (PROs), and analytics-based personalization. | Notifies product roadmap, reinforces competitive positioning, and efficiently focuses investment on high-demand engagement capabilities. |
RECENT DEVELOPMENTS
- September 2025 : Oracle Health launched the AI Center of Excellence in Healthcare to assist health systems in implementing and streamlining AI in clinical, operational, and financial processes and create central resources and connections to fasten AI-driven results.
- June 2025 : Alira Health launched a Patient Engagement Certification program to assist life sciences organizations in adopting ethical, compliant, and patient-focused engagement practices throughout the product life cycle.
- February 2025 : Liva Healthcare acquired UK-based Discover Momenta and its subsidiary Momenta Newcastle as part of its growth strategy to expand evidence-based, human-centered digital lifestyle interventions for managing chronic diseases.
Table of Contents
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Methodology
This market research study involved the extensive use of secondary sources, directories, and databases to identify and collect information useful for this technical, market-oriented, and financial study of the Europe Patient Engagement Solutions market. In-depth interviews were conducted with various primary respondents, including key industry participants, subject-matter experts (SMEs), C-level executives of key market players, and industry consultants, among other experts, to obtain and verify critical qualitative and quantitative information and to assess market prospects. The size of the patient engagement solutions market was estimated through various secondary research approaches and triangulated with inputs from primary research to arrive at the final market size.
Secondary Research
The secondary sources referred to for this research study include publications from government sources, such as WHO, ATA, AHA and AAHM. Secondary sources also include corporate and regulatory filings (such as annual reports, SEC filings, investor presentations, and financial statements); business magazines and research journals; press releases; and trade, business, and professional associations. Secondary data was collected and analyzed to arrive at the overall size of the europe patient engagement solutions market, which was validated through primary research.
Primary Research
Extensive primary research was conducted after acquiring basic knowledge about the europe patient engagement solutions market scenario through secondary research. Several primary interviews were conducted with market experts from both the demand side (such as Individual Physicians, Physician Groups, Hospitals, Clinics and Other Healthcare Facilities, Payers- Private and Public Insurance Bodies, Other End Users- Employer Groups and Government Bodies) and supply-side (such as C-level and D-level executives, product managers, marketing and sales managers of key manufacturers, distributors, and channel partners, among others) across five major regions—North America, Europe, the Asia Pacific, Latin America, Middle East and the Africa. Approximately 70% and 30% of primary interviews were conducted with supply-side and demand-side participants, respectively. This primary data was collected through questionnaires, e-mails, online surveys, personal interviews, and telephonic interviews.
To know about the assumptions considered for the study, download the pdf brochure
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COMPANY NAME |
DESIGNATION |
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Oracle Corporation |
Product Manager |
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Veradigm |
Director |
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Merative |
Senior Product Manager |
Market Size Estimation
Both top-down and bottom-up approaches were used to estimate and validate the total size of the europe patient engagement solutions market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:
- The key players in the industry and markets have been identified through extensive secondary research.
- The revenue generated from the sale of europe patient engagement solutions products by leading players has been determined through primary and secondary research.
- All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation
After arriving at the overall market size, from the market size estimation process explained above, the europe patient engagement solutions market was split into segments and subsegments. To complete the overall market engineering process and to arrive at the exact statistics for all segments and subsegments, data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides in the remote patient monitoring market.
Market Definition
Patient engagement is a key component of value-based healthcare, which focuses on improving the quality of care while reducing costs. It combines the patient’s knowledge, skills, ability, and willingness to manage individual health with the help of engagement solutions to increase activation & promote positive patient behavior. Patient Engagement solutions promote effective care coordination by facilitating seamless communication between patients and healthcare providers.
Key Stakeholders
- Healthcare institutes/providers (hospitals, medical groups, physician practices, diagnostic centers, pharmacies, ambulatory centers, and outpatient clinics)
- Healthcare insurance companies/payers
- Healthcare IT service providers
- Venture capitalists
- Government bodies
- Corporate healthcare entities
- Accountable care organizations
Report Objectives
- To define, describe, and forecast the europe patient engagement solutions market based on component, delivery mode, application, therapeutic area, functionality, end user, and region
- To provide detailed information regarding the major factors (such as drivers, restraints, opportunities, and challenges) influencing the market growth
- To strategically analyze micromarkets1 with respect to individual growth trends, prospects, and contributions to the overall europe patient engagement solutions market
- To analyze opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders
- To strategically analyze the market structure and profile the key players of the europe patient engagement solutions market and comprehensively analyze their core competencies
- To forecast the size of the market segments with respect to five regions, namely, North America, Europe, Asia Pacific, Latin America and the Middle East & Africa.
- To track and analyze competitive developments such as product launches, acquisitions, partnerships, agreements, and collaborations in the europe patient engagement solutions market during the forecast period
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Growth opportunities and latent adjacency in Europe Patient Engagement Solutions Market