The report "Incontinence Care Products Market by Product [Absorbents (Bed Protectors, Pads, Guards), Non-absorbents (Catheters, Drainage Bags)], Type (Urinary), Usage (Disposable), Gender (Female, Male), End User (Home Care, Hospitals), Region - Global Forecast to 2030", is projected to reach USD 20.85 million by 2030 from USD 14.81 billion in 2025, at a CAGR of 7.1% during the forecast period.
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The market for incontinence care products is steadily growing, primarily due to the increasing rates of chronic conditions and post-operation complications. Growing public awareness, healthcare campaigns, and media coverage reduce stigma and encourage people to opt for incontinence products. Rising technological advancements in highly absorbent and disposable smart products also fuel market growth.
By product, the absorbents segment accounted for the largest market share in 2024.
By product, the market is segmented into absorbents and non-absorbents. In 2024, the absorbents segment accounted for the largest market share. The absorbent incontinence care products market is experiencing steady growth driven by a rising global geriatric population, which is more prone to urinary and fecal incontinence due to age-related health issues. Increasing awareness around personal hygiene and improved quality of life, particularly among elderly individuals and caregivers, has boosted the demand for convenient, easy-to-use absorbent solutions such as adult diapers, pads, and protective underwear. Additionally, growing acceptance of incontinence as a medical condition associated with less stigma, combined with efforts from healthcare professionals to promote early diagnosis and treatment, is encouraging product adoption.
By usage, the disposables segment is expected to grow at the highest CAGR during the forecast period.
By usage, the market is segmented into disposables and reusables. The disposable segment is expected to grow at the highest CAGR during the forecast period. The high growth rate of the disposables segment is attributed to the growing availability of disposables such as adult diapers, pads, and underpads, eliminating the need for washing and sanitization. Adopting disposables in home care settings and healthcare institutions for infection control measures is also expected to contribute to market growth.
In 2024, Europe accounted for the largest market share.
The incontinence care products market is divided into five segments: North America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa. In 2024, Europe accounted for the largest share of the incontinence care products market. The key factors driving market growth include the expanding geriatric population; presence of a well-established healthcare system; availability of reimbursements; and the adoption of technologically advanced incontinence care products.
Key Players
Some of the prominent players operating in the market include Essity Aktiebolag (Sweden), Kimberly-Clark Corporation (US), The Procter & Gamble Company (US), PAUL HARTMANN AG (Germany), Ontex BV (Belgium), Unicharm Corporation (Japan), Coloplast A/S (Denmark), Cardinal Health, Inc (US), Medline Industries, LP (US), McKesson Corporation (US), ABENA A/S (Denmark), Attindas Hygiene Partners Group (US), Hollister Incorporated (US), and Dynarex Corporation (US).
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