Latin America Gluten-free Products Market worth $0.39 billion by 2030
The report "Latin America Gluten-free Products Market by Type (Bakery Products, Snacks & RTE Products, Pizzas & Pastas, Condiments & Dressings), Form, Distribution Channel (Conventional Stores, Specialty Stores, Drugstores & Pharmacies), Source – Forecast to 2030" is projected to grow from USD 0.28 billion in 2025 and to reach USD 0.39 billion by 2030, at a Compound Annual Growth Rate (CAGR) of 7.1% during the forecast period.
Browse 98 market data Tables and 32 Figures spread through 138 Pages and in-depth TOC on "Latin America Gluten-free Products Market by Type (Bakery Products, Snacks & RTE Products, Pizzas & Pastas, Condiments & Dressings), Form, Distribution Channel (Conventional Stores, Specialty Stores, Drugstores & Pharmacies), Source – Forecast to 2030"
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The market for gluten-free products in Latin America is expanding steadily. Rising celiac disease diagnoses, greater consumer understanding of gluten intolerance, and the growing adoption of gluten-free diets by health-conscious individuals are fueling this growth.
Although overall market penetration remains lower than in North America and Europe, demand is expanding steadily, particularly in urban centers with stronger access to specialty food products and modern retail infrastructure. Brazil accounts for the largest share of the regional market, followed by Argentina, Chile, and Colombia. Multinational companies play a significant role in shaping the Latin American gluten-free products market. The Kraft Heinz Company (US) leverages its Latin American brand portfolio to introduce gluten-free variants of established products, primarily targeting urban consumers in Brazil and Chile.
Growth in the region is further supported by regulatory improvements in food labeling, which enable more precise identification of gluten-free products. In addition to medically driven consumption, a segment of consumers increasingly associates gluten-free products with digestive wellness and healthier eating habits, contributing to incremental demand growth across multiple product categories.
The specialty stores category within the gluten-free products distribution channels segment holds a strong position throughout the forecast period.
In Latin America, the way gluten-free products are sold differs from where the market is already established. Pharmacies and specialty health stores are essential, along with high-end supermarkets. Pharmacies are necessary for individuals who require gluten-free products for medical reasons, particularly certified products. Specialty health stores and natural food retailers cater to individuals seeking clean-label and allergen-free foods. Online shopping is gradually gaining importance in countries such as Brazil and Chile. It gives people more choices and allows them to purchase international brands that may not be available in regular stores. Still, most sales occur in regular stores because people prefer to inspect the products themselves.
The bakery products category within the gluten-free products type segment will maintain a significant position throughout the forecast period.
The bakery products segment is a key player in Latin America's gluten-free market, and its significance is projected to persist. Gluten-free bread, cakes, cookies, muffins, and baking mixes are daily essentials for those with gluten sensitivities in the region. This is especially true in countries where wheat-based baked goods are a staple of the diet. Both, multinational corporations and regional businesses shape the Latin American gluten-free bakery products market. General Mills Inc. (US) is primarily active in gluten-free baking mixes and flours, capitalizing on established brands that resonate with consumers seeking dependable home baking options and consistent quality. The Hain Celestial Group (US) offers gluten-free bakery-style bars and packaged snacks through its natural and organic-focused brands, targeting health-conscious urban consumers.
Aminna, a Brazilian company, has made a significant impact in the regional market with its gluten-free offerings, including bread, cake mixes, and flour blends. These products are tailored to local tastes, making them more affordable and accessible.
Brazil is poised to maintain its dominant position within the gluten-free products market throughout the forecast period.
Brazil's dominance in the Latin American gluten-free products market stems from its large population, a growing middle class, and a relatively advanced packaged-food industry. The country also benefits from a developing network of specialty retailers and importers, which facilitates the introduction and growth of international gluten-free brands. Furthermore, Brazil serves as a regional distribution hub for goods destined for neighboring markets, thereby solidifying its strategic importance for multinational companies.
Domestic manufacturers in Brazil primarily focus on bakery mixes, snacks, and flour substitutes, catering to local consumption habits and price sensitivity. These companies contribute to market growth by improving the accessibility and availability of gluten-free alternatives across a broader consumer base.
The Latin America gluten-free products market includes regional participants such as The Kraft Heinz Company (US), General Mills Inc. (US), The Hain Celestial Group (US), Barilla G. e R. F.lli S.p.A. (Italy), Dr. Schär AG/SPA (Italy), along with regional manufacturers including Aminna (Brazil), Belive (Brazil), and Granero Gluten Free (Argentina).
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