Non-Human Identity (NHI) Access Management Market

The report "Non-Human Identity (NHI) Access Management Market by Identity Type (Application-to-Application & API Identities, Machine & Device Identities, Cryptographic Access Identities), Deployment Mode (Cloud, On-Premises, Hybrid) - Global Forecast to 2030" is projected to grow from USD 9.45 billion in 2024 to USD 18.71 billion by 2030, registering a CAGR of 11.9% during the forecast period.

Browse 200 market data Tables and 30 Figures spread through 300 Pages and in-depth TOC on "Non-Human Identity (NHI) Access Management Market by Identity Type (Application-to-Application & API Identities, Machine & Device Identities, Cryptographic Access Identities), Deployment Mode (Cloud, On-Premises, Hybrid) - Global Forecast to 2030"
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This growth is driven by the rapid expansion of APIs, cloud workloads, automated applications, and machine-to-machine interactions, which have significantly increased the number of non-human identities across enterprise environments. Organizations are prioritizing authentication, authorization, and policy-based access controls to mitigate risks from over-privileged service accounts and unmanaged credentials. The adoption of NHI access management solutions is accelerating across cloud and hybrid infrastructures as enterprises seek improved visibility, stronger security, and scalable control over their automated systems.

Based on identity type, the application and service identities segment is expected to account for a larger market share during the forecast period.

In the NHI access management market, application and service identities are widely used to support automated workflows, background processes, bots, and system-level operations across enterprise IT environments. As these non-human identities are often over-privileged and operate without direct human oversight, they present a higher security risk if left unmanaged. Organizations are therefore prioritizing access controls that enable policy-based authentication, least-privilege enforcement, and continuous monitoring for application and service identities. The growing reliance on cloud platforms and automated systems across hybrid and multi-cloud environments is further reinforcing demand for scalable access management solutions focused on this identity type.

Based on deployment mode, the hybrid segment is expected to witness the highest CAGR during the forecast period.

By deployment mode, the hybrid segment is anticipated to grow rapidly in the NHI access management market as enterprises operate across a mix of cloud and on-premises environments. Organizations are increasingly required to manage non-human access for APIs, workloads, service accounts, and automated systems that span legacy infrastructure and cloud-native platforms. Hybrid deployments enable enterprises to enforce consistent access policies, maintain centralized visibility, and implement policy-based controls across distributed environments. The continued modernization of IT systems, coupled with regulatory and data residency requirements, is further accelerating the adoption of hybrid NHI access management solutions.

The NHI access management market in Europe is expected to witness significant growth during the forecast period.

The NHI access management market in Europe is experiencing strong growth as organizations expand the use of APIs, automated applications, cloud workloads, and machine-to-machine interactions. Increasing focus on data protection, operational resilience, and regulatory compliance is driving demand for secure access controls for non-human identities across hybrid and cloud environments. Enterprises are prioritizing policy-based authentication and authorization to manage service accounts, workloads, and automated systems more securely, particularly in regulated industries such as BFSI, healthcare, and government.

Key players shaping the NHI access management market in Europe include Microsoft, IBM, Ping Identity, Okta, Oracle, CyberArk, and Google, which offer platforms to secure non-human identities, APIs, and workloads at scale. These vendors are enhancing their portfolios with automation, analytics, and cloud-native access controls to address the growing security risks posed by unmanaged non-human access. Their solutions help European enterprises improve access visibility, reduce credential misuse, and support secure digital transformation initiatives.

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