The report "North America Anti-Counterfeit Packaging Market by Technology (Mass Encoding, RFID, Holograms, Forensic Marker, Tamper Evidence), By End-use Industry (Food & Beverage, Pharmaceutical, Apparel & Footwear, Personal Care, Electronic) – Global Forecast to 2030", in North America is projected to grow from USD 65.8 billion in 2025 to USD 116.9 billion by 2030, at a CAGR of 12.13% during the forecast period.
Browse 120 market data Tables and 60 Figures spread through 180 Pages and in-depth TOC on "North America Anti-Counterfeit Packaging Market by Technology (Mass Encoding, RFID, Holograms, Forensic Marker, Tamper Evidence), By End-use Industry (Food & Beverage, Pharmaceutical, Apparel & Footwear, Personal Care, Electronic) – Global Forecast to 2030"
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The anti-counterfeit packaging market in North America is growing due to the increasing prevalence of counterfeiting practices in the pharmaceutical, electronic, food, and cosmetic sectors. The rise in e-commerce has heightened the demand for transparency in the supply chain and the verification of products. Increased consumer awareness and brand protection programs are also additional boosters of market growth.
By technology, the RFID segment accounted for the second-largest share in 2024
The second-largest grade is RFID, as it has great potential in real-time tracking and automated inventory management. RFID is more precise and captures data in a shorter time than barcodes, making it suitable for high-volume industries. The retail, logistics, and pharmaceutical sectors are also increasing adoption due to an increase in visibility and anti-counterfeit measures. The growth of market shares of RFID-enabled smart packaging is also supported by increasing investments in this area.
Food & beverage accounted for the second-largest share of anti-counterfeit packaging market in North America in 2024
The food & beverage industry held the second-largest share of the North America anti-counterfeit packaging market in 2024 due to growing concerns about food fraud activities, product adulteration, and mislabeling. Consumers are insisting on increased disclosure of the origin, safety, and authenticity of products. Rules concerning food safety and traceability, such as recall management, are speeding up the use of secure packaging.
Canada accounted for the second-largest share of the North America anti-counterfeit packaging market in 2024
Canada held the second-largest share of the anti-counterfeit packaging market in North America in 2024 due to good regulatory structures that promote product safety and supply-chain integrity. The upward trend in the pharmaceutical, food, and cannabis sectors in the country is dependent on authentication and secure packaging technology. The demand for anti-counterfeit measures also increases due to the rise in imports of high-value goods. Moreover, increased consumer awareness and digital transformation efforts are enhancing the adoption in Canadian industries.
The anti-counterfeit packaging market in North America comprises major players, such as Avery Dennison Corporation (US), CCL Industries Inc. (Canada), 3M (US), Zebra Technologies Corporation (US), and Systech International (US). Acquisitions, partnerships, product launches, and expansions are major strategies adopted by key players to enhance their positions in the market.
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