North America Anti-Counterfeit Packaging Market
North America Anti-Counterfeit Packaging Market by Technology (Mass Encoding, RFID, Holograms, Forensic Marker, Tamper Evidence), End-use Industry (Food & Beverage, Pharmaceutical, Apparel & Footwear, Personal Care, Electronic) – Global Forecast to 2030
OVERVIEW
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
The anti-counterfeit packaging market in North America is projected to reach USD 116.9 billion in 2030 from USD 65.8 billion in 2025, at a CAGR of 12.13%. The market is on the rise as instances of product counterfeiting continue to increase in the pharmaceutical, consumer electronics, cosmetics, and packaged foods industries. The rapid growth of e-commerce is increasing the complexity of the supply chain, driving a greater demand for secure, track-and-trace packaging. The increasing consumer awareness and demand for verified and trustworthy brands are also catalyzing the adoption.
KEY TAKEAWAYS
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By CountryThe US to hold the largest share in the market in 2024.
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By TechnologyBy technology, mass encoding accounted for the largest market share in terms of value.
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By End-use IndustryBy end-use industry, the pharmaceutical industry is expected to grow at the fastest rate between 2025 and 2030.
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COMPETITIVE LANDSCAPEAvery Dennison Corporation (US), CCL Industries Inc. (Canada), 3M (US), and Systech International (US) are identified as star players in this market.
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COMPETITIVE LANDSCAPE
- Impinj, Inc. (US), Digimarc Corporation (US), TruTag Technologies (US), Authentic Vision GmbH (US), Arvato
- Systems (US) are prominent SMEs/startups focusing on RFID-enabled tracking, AI-based authentication, and other technologies.
New digital technologies such as RFID, NFC, blockchain, and digital watermarks also provide businesses with easier access to authentication and make it more scalable. There are also other investments by key players in smart packaging and automation, which are improving the market preparedness. The increasing brand protection programs, transparency in the supply chain, and heightened regulatory vigilance position North America well to experience market growth throughout the forecast period.
TRENDS & DISRUPTIONS IMPACTING CUSTOMERS' CUSTOMERS
The trend of anti-counterfeit packaging in North America is shifting towards stricter regulatory compliance, advanced product authentication, and the adoption of digital traceability systems that can be easily enabled and tracked. Secure packaging integration, serialization, and tamper-evident technologies are gaining acceptance in the market to reinforce brand protection. The increasing adoption of e-commerce operations and consumer preference for certified, reliable products are driving the adoption of digital verification models, aimed at ensuring product authenticity and combating counterfeiting across all sectors.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
MARKET DYNAMICS
Level
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Rising incidence of product counterfeiting across pharmaceuticals, FMCG, and electronics
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Stringent regulatory frameworks ensuring product authentication and traceability
Level
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High implementation and integration costs for advanced anti-counterfeit technologies
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Complex supply chain coordination
Level
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Increasing adoption of digital authentication and track-and-trace solutions
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Expansion into high-risk sectors such as pharmaceuticals, cosmetics, nutraceuticals, and luxury goods
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Proliferation of low-cost counterfeit products from unregulated markets
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Rapidly changing counterfeit tactics requiring constant technological upgrades
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Driver: Stringent regulatory frameworks ensuring product authentication and traceability
The US and North America, in particular, have one of the most robust product traceability laws, including the Drug Supply Chain Security Act (DSCSA). These rules require serialisation and tamper evident packaging and end to end supply chain visibility. This means that the corporations in the pharmaceuticals, food and consumer goods sector have to invest in sophisticated anti-counterfeiting packaging. This regulatory pressure greatly helps in the adoption of authentication and secure labeling technologies.
Restraint: High implementation and integration costs for advanced anti-counterfeit technologies
RFID, serialization systems, blockchain tracking, holograms, and many other anti-counterfeit systems are expensive to implement and require significant investment in equipment, software, and integration. SMEs often struggle with the expense of modernizing their packing lines and training employees. The maintenance and compliance costs are an additional financial burden. These implementation costs are high, resulting in slow adoption, particularly within non-regulated or cost-sensitive industries.
Opportunity: Increasing adoption of digital authentication and track-and-trace solutions
Brands in North America are quickly turning to digital solutions, such as RFID, NFC, and verification using QR codes and blockchain-based tracking. These technologies enable real-time tracking, enhance the consumer experience, and facilitate unit-level product authentication. The development of online purchases and the increased interest in fake products also increases the demand for online traceability. This change is a big opportunity for technology providers that offer scalable, cloud-based authentication systems.
Challenge: Proliferation of low-cost counterfeit products from unregulated markets
Despite high regulations, North America remains exposed to continuous imports of counterfeita products, particularly pharmaceuticals, electronics, cosmetics, and luxury goods, bromy unregulatedf foreign markets. These cheap copies cause pricing pressure an d lack of brand trust. They are becoming more sophisticated anharder to detect, thus compelling companies to continually improveg their security features. This is an ongoing threat to the stability of the anti-counterfeit packaging ecosystem.
NORTH AMERICA ANTI-COUNTERFEIT PACKAGING MARKET: COMMERCIAL USE CASES ACROSS INDUSTRIES
| COMPANY | USE CASE DESCRIPTION | BENEFITS |
|---|---|---|
 |
Deployment of Systech’s digital, non-additive product-authentication solution for LUX Global Label, enabling label-level security for a leading pharmaceutical and consumer-health client. Systech installed its high-speed HS-Web camera system on LUX’s rewinder to capture natural microvariations in printed barcodes, generating a unique digital “e-Fingerprint” for every label without altering artwork or adding extra print steps. | Provides secure product authentication without modifying label designs, helping pharmaceutical brands avoid additional regulatory approvals. | Captures up to 25,000 unique signatures per minute across 16 lanes, maintaining full rewinder speed and production efficiency. | Enables instant, smartphone-based authentication, giving brands new opportunities for consumer engagement and transparency. | Supports brand protection efforts against the global rise in counterfeit pharmaceuticals, enhancing traceability and product safety. |
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET ECOSYSTEM
The anti-counterfeit packaging ecosystem of North America has a value chain that is closely linked. The suppliers of security films, specialty inks, RFID/NFC components, and holographic substrates are raw material suppliers. These inputs are embedded by manufacturers into secure labels, tamper-evident seals, and digital authentication solutions and also in packets that are serially numbered. These technologies are then distributed to numerous industries by distributors. Consequently, the end-users, including pharmaceuticals, food and beverages, FMCG, electronics, and luxury goods, embrace these solutions to address the requirements of the regulations, to protect their products and to increase consumer confidence.
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET SEGMENTS
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
North America Anti-counterfeit Packaging Market, By Technology
The anti-counterfeit packaging market in North America is dominated by mass encoding due to its ability to produce large volumes at low costs of unique identifiers, such as barcodes, QR codes, and serial numbers. The codes are simple to incorporate into the current lines of packaging with no significant alterations of equipment. The technology also facilitates unit-level traceability, enabling brand owners to authenticate products throughout the supply chain. Manufacturers must comply with regulatory and compliance requirements due to the compatibility of their products with digital track-and-trace systems.
North America Anti-counterfeit Packaging Market, By End-use Industry
The anti-counterfeit packaging market is dominated by pharmaceuticals because of stringent laws such as DSCSA that require serialization, traceability, and tamper-evident packaging. The industry is also at great risk due to counterfeit drugs, and this is the reason why there is a great demand for sophisticated authentication platforms. Consequently, digital and physical security features are embraced by pharma companies at a higher rate than other industries.
REGION
Asia Pacific to be fastest-growing region in global point-of-use water treatment systems market during forecast period
The US has become the fastest-growing country in the market, given the high rate of counterfeiting of various products in the pharmaceutical, cosmetics, electronics, and consumer goods industries. Tougher standards, such as the Drug Supply Chain Security Act (DSCSA), are accelerating the implementation of serialization, track-and-trace, and tamper-evident packaging. The spurring growth of e-commerce is also accelerating the demand for authentication and safe distribution of products. Additionally, the growing consumer awareness and brand protection initiatives are prompting businesses to invest in highly sophisticated digital and physical anti-counterfeit systems.
NORTH AMERICA ANTI-COUNTERFEIT PACKAGING MARKET: COMPANY EVALUATION MATRIX
In the North America anti-counterfeit packaging market matrix, Avery Dennison Corporation (Star) leads with robust market share, a wide product range, and a wide application among other competitors in the industry. Systech International (Emerging Leader) is gaining traction as the company provides innovative services and solutions.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
KEY MARKET PLAYERS
- Avery Dennison Corporation (US)
- CCL Industries Inc. (Canada)
- 3M (US)
- Zebra Technologies Corporation (US)
- Systech International (US)
- Applied DNA Sciences Inc. (US)
- Savi Technology (US)
- Authentix Inc. (US)
- Ampacet Corporation (US)
- TraceLink Inc. (US)
MARKET SCOPE
| REPORT METRIC | DETAILS |
|---|---|
| Market Size in 2024 (Value) | USD 58.7 Billion |
| Market Forecast in 2030 (Value) | USD 116.9 Billion |
| Growth Rate | CAGR of 12.13% from 2025–2030 |
| Years Considered | 2020-2030 |
| Base Year | 2024 |
| Forecast Period | 2025–2030 |
| Units Considered | Value (USD Billion), Volume (Billion Units) |
| Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
| Segments Covered |
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| Countries Covered | US, Canada, and Mexico |
WHAT IS IN IT FOR YOU: NORTH AMERICA ANTI-COUNTERFEIT PACKAGING MARKET REPORT CONTENT GUIDE
DELIVERED CUSTOMIZATIONS
We have successfully delivered the following deep-dive customizations:
| CLIENT REQUEST | CUSTOMIZATION DELIVERED | VALUE ADDS |
|---|---|---|
| Detailed study on Asia Pacific Anti-counterfeit Packaging Market | Study conducted on China, India, Japan, Australia, Rest of Asia Pacific | Identified market opportunities in the region |
| Detailed study on Europe Anti-counterfeit Packaging Market | Study conducted on Germany, France, UK, Italy, Russia, Spain, Rest of Europe | Identified market opportunities in the region |
RECENT DEVELOPMENTS
- July 2025 : Zebra Ventures, the corporate venture arm of Zebra Technologies made a strategic investment in Xemelgo, a leading provider of cloud-based RFID software. The investment supports Zebra’s broader push toward intelligent automation.
- October 2024 : Avery Dennison announced a new collaboration with The Kroger Co. to enhance both associate and customer experiences through RFID-enabled inventory automation. The partnership enables item-level digital identification, allowing more frequent and accurate inventory updates to improve freshness, reduce waste, and streamline store operations.
Table of Contents
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Methodology
The study involved four major activities for estimating the current global size of the north america anti-counterfeit packaging market. Exhaustive secondary research was conducted to gather information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizes with the industry experts across the value chain of anti-counterfeit packaging through primary research. Both the top-down and bottom-up approaches were employed to estimate the overall size of the north america anti-counterfeit packaging market. After that, market breakdown and data triangulation procedures were used to determine the size of different segments and sub-segments of the market.
Secondary Research
In the secondary research process, various secondary sources such as Hoovers, Factiva, Bloomberg BusinessWeek, and Dun & Bradstreet were referred to, to identify and collect information for this study on the north america anti-counterfeit packaging market. These secondary sources included annual reports, press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, regulatory bodies, trade directories, and databases.
Primary Research
Various primary sources from both the supply and demand sides of the north america anti-counterfeit packaging market were interviewed to obtain qualitative and quantitative information. The primary sources from the supply-side included industry experts, such as Chief Executive Officers (CEOs), vice presidents, marketing directors, sales professionals, and related key executives from various leading companies and organizations operating in the anti-counterfeit packaging industry.
Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the global size of the north america anti-counterfeit packaging market. These approaches were also used extensively to estimate the size of various dependent segments of the market. The research methodology used to estimate the market size included the following details:
- The key players were identified through extensive secondary research.
- The industry’s supply chain and market size, in terms of value, were determined through primary and secondary research processes.
- All percentage shares, split, and breakdowns were determined using secondary sources and verified through primary sources.
- All possible parameters that affect the markets covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
- The research includes the study of reports, reviews, and newsletters of key industry players, along with extensive interviews with key officials, such as directors and marketing executives.
Data Triangulation
After arriving at the overall market size from the estimation process explained above, the total market was split into several segments and sub-segments. The data triangulation and market breakdown procedures were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics for all segments and sub-segments of the north america anti-counterfeit packaging market. The data was triangulated by studying various factors and trends from both the demand- and supply-side.
In addition, the market size was validated by using both the top-down and bottom-up approaches. Then, it was verified through primary interviews. Hence, for every data segment, there are three sources—top-down approach, bottom-up approach, and expert interviews. The data were assumed to be correct when the values arrived at from the three sources matched.
Market Definition
Anti-counterfeiting involves various methods and techniques to protect products from being illegally duplicated, distributed, or sold. Anti-counterfeit packaging encompasses any packaging that integrates features or technologies designed to prevent unauthorized parties from copying, tampering with, or diverting the product. These features can be visible, hidden, or forensic, based on the required level of security and verification. The technologies used in anti-counterfeit packaging are mass encoding, RFID, holograms, forensic markers, and others. These technologies can be utilized in various types of packaging, such as bottles, cartons, and bags. They can either be integrated into the packaging materials themselves or added as separate components. The anti-counterfeit packaging solution is widely used in the end-use industries such as pharmaceutical, personal care, and food & beverage.
Key Stakeholders
- Raw material suppliers
- Packaging manufacturers & suppliers
- Logistics & shipment companies
- Technology companies
- Traders & distributors of anti-counterfeit and authentication packaging
- Commercial R&D institutions
- Industry associations and regulatory bodies
- Retailers
- End users
Research Objectives
- To estimate and forecast the north america anti-counterfeit packaging market, in terms of value and volume
- To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the market growth
- To define, describe, and forecast the market size, based on technology, end-use industry and region
- To forecast the market size along with segments and submarkets, in key regions: North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America along with their key countries
- To strategically analyze micro markets, with respect to individual growth trends, prospects, and their contribution to the total market
- To analyze growth opportunities in the market for stakeholders and provide details on the competitive landscape for market leaders
- To strategically profile key players and comprehensively analyze their market shares and core competencies
- To analyze competitive developments, such as acquisition, expansion, and new product development in the north america anti-counterfeit packaging market
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The following customization options are available for the anti-counterfeit packaging report:
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Company Information
- Detailed analysis and profiling of additional market players (up to five)
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Growth opportunities and latent adjacency in North America Anti-Counterfeit Packaging Market