North America Dental Equipment Market worth $3.37 billion by 2031
The report "North America Dental Equipment Market by Product [Therapeutic (Dental Chairs, Dental Units, CAD/CAM, Dental Lasers, Nd:YAG Lasers, Carbon dioxide lasers), Diagnostic (Dental imaging, CBCT)], End User (Hospitals & Clinics) - Forecast to 2031" is projected to grow from USD 2.33 billion in 2025 and to reach USD 3.37 billion by 2031, at a Compound Annual Growth Rate (CAGR) of 5.3% during the forecast period.
Browse 250 market data Tables and 60 Figures spread through 330 Pages and in-depth TOC on "North America Dental Equipment Market by Product [Therapeutic (Dental Chairs, Dental Units, CAD/CAM, Dental Lasers, Nd:YAG Lasers, Carbon dioxide lasers), Diagnostic (Dental imaging, CBCT)], End User (Hospitals & Clinics) - Forecast to 2031"
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The surge in aesthetic-oriented cosmetic dentistry constitutes a primary factor driving the high demand for specialized dental equipment, thereby fostering the expansion of the North American dental equipment market. There is an increasing prioritization of personal appearance among individuals, which has led to a rising demand for cosmetic procedures such as dental bleaching, veneers, and orthodontics. The tissue whitening resource, a highly sought-after treatment for achieving a brighter smile, necessitates specialized equipment, including whitening lamps and bleaching systems. Veneers, utilized for teeth that are chipped, stained, or misaligned, require precision tools such as dental lasers and CAD/CAM systems to ensure accurate application and customization. Orthodontics, on the other hand, demands advanced imaging systems, 3D printers, and specialized orthodontic instruments, driven by the demand for perfection and the availability of discrete options such as clear aligners. The market is highly competitive, characterized by price wars and declining profit margins initiated by companies, which impede overall market growth.
The therapeutic dental equipment segment comprised the majority share of the North America dental equipment market in 2025.
The therapeutic dental equipment segment held the largest share of the North American dental equipment market in 2025. Government policies and strong insurance coverage have expanded access to dental care in the region. Expanded reimbursement and mandated coverage for key dental services have made treatment more affordable. Public funding for oral health programs has reduced out-of-pocket costs, enabling more beneficiaries to access care. Financial support has prompted patients to seek timely care, including root canals, crowns, and implants, thereby preventing disease progression and reducing the long-term burden on healthcare systems. However, with most patients now receiving routine and preventive care under supportive insurance structures, demand for advanced therapeutic dental equipment continues to surge, securing the segment's dominant position in the North American market.
The hospitals & clinics segment is expected to dominate the North America dental equipment market, by end user, during the forecast period.
The hospitals & clinics segment is expected to dominate the North American dental equipment market during the forecast period, driven by rising demand for preventive, restorative, and cosmetic dental procedures. Growing awareness of oral hygiene and a greater emphasis on dental aesthetics have led patients to seek professional care for treatments such as teeth whitening, veneers, implants, and orthodontics, which are primarily offered in dental hospitals and clinics. These settings are also the primary adopters of advanced dental technologies, including digital imaging systems, intraoral scanners, and CAD-CAM solutions, due to higher patient volumes and stronger investment capacity. Together, comprehensive service offerings, specialized expertise, and advanced infrastructure position hospitals and clinics as the leading end users in the North American dental equipment market.
By country, the North America dental equipment market is segmented into the US and Canada. In 2024, the US accounted for the largest market share, supported by its highly developed dental healthcare ecosystem and widespread access to dental services. Rising patient demand for cosmetic and preventive dentistry, coupled with a high frequency of routine dental procedures, fuels market growth. Rapid adoption of cutting-edge technologies, including 3D imaging, intraoral scanners, digital impressions, and computer-aided design/manufacturing (CAD/CAM) systems, further drives equipment demand.
Additionally, strong private and public investments in dental infrastructure, along with a dense network of skilled dental professionals, contribute to the country’s leadership in the region. The US also serves as a key base for global dental-equipment manufacturers, hosting major headquarters, innovation centers, and manufacturing facilities. This concentration of industry activity supports faster product development, broader distribution channels, and competitive pricing, reinforcing the US’s dominant position in the North American market.
Key Market Players
Key players in this market are pursuing organic and inorganic growth strategies, including product launches, agreements, collaborations, acquisitions, and expansions. Prominent players in this market include Dentsply Sirona (US), Planmeca OY (Finland), Envista (US), Align Technology Inc. (US), A-dec Inc. (US), J. MORITA CORP. (Japan), Ivoclar Vivadent AG (Germany), GC Corporation (Japan), Midmark Corporation (US), Institut Straumann AG (Switzerland), Solventum (US), 3Shape A/S (Denmark), Ultradent Products, Inc. (US), Nakanishi Inc. (Japan), and Carestream Dental LLC (US).
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