North America Dental Equipment Market
North America Dental Equipment Market by Product [Therapeutic (Dental Chairs, Dental Units, CAD/CAM, Dental Lasers), Diagnostic (Dental imaging, CBCT)], End User (Dental Hospitals & Dental Clinics) - Forecast to 2031
OVERVIEW
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
The North America dental equipment market is projected to reach USD 3,365.6 million in 2031, up from USD 2,333.6 million in 2025, at a CAGR of 5.3% during the forecast period. Dental equipment comprises a broad range of medical technologies that support the diagnosis, treatment, and management of oral health conditions in dental practices. These devices include therapeutic equipment, such as dental chairs and dental units, as well as diagnostic technologies like dental imaging systems, digital X-ray machines, and CBCT scanners. Depending on their purpose, dental equipment ranges from routine tools used in everyday dental care to advanced systems that enable highly specialized procedures. These products are essential in dental hospitals and clinics for ensuring effective, safe, and high-quality patient care.
KEY TAKEAWAYS
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BY COUNTRYBy country, the US garnered the largest share (89.2%) in the North America dental equipment market in 2025.
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BY TYPETherapeutic dental equipment dominated the North American dental equipment market by type, holding a 60.5% share in 2025.
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By END USERBy end user, the hospitals & clinics segment accounted for the largest share of the North America dental equipment market.
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COMPETITIVE LANDSCAPE- KEY PLAYERSDentsply Sirona, Planmeca OY, and Align Technology, Inc. were identified as some of the key players in the North America dental equipment market, given their substantial market share and product/service footprint.
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COMPETITIVE LANDSCAPE- STARTUPSCompanies such as Bein-Air Dental and Overjet, among others, have distinguished themselves among startups and SMEs by securing strong footholds in specialized niche areas, underscoring their potential as emerging market leaders.
The North America dental equipment market is driven by rapid advances in digital and clinical dental technologies, along with a growing burden of oral health disorders. Rising demand for cosmetic dental procedures and the expanding regional dental tourism landscape further support the adoption of modern diagnostic and therapeutic equipment nationwide.
TRENDS & DISRUPTIONS IMPACTING CUSTOMERS' CUSTOMERS
The North America dental equipment market is undergoing a significant transformation as practices transition from conventional manual systems to fully digital, automated, and integrated clinical workflows. Key trends include the rapid adoption of CAD/CAM solutions, AI-enabled imaging platforms, and enhanced surgical CBCT systems, all aimed at increasing diagnostic accuracy and treatment predictability. Advanced 3D printing technologies, using new biocompatible materials, enable same-day restorations, custom aligners, surgical guides, and personalized prosthetics. Improvements in dental lasers, chairside milling units, and smart operatory equipment have increased efficiency, accuracy, and patient comfort. These advances, focused on patient comfort, minimizing invasiveness, and shortening work timeframes, are fueling demand for disruptive technologies.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
MARKET DYNAMICS
Level
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Development of technologically advanced solutions
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Rise in oral health disorders
Level
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High cost of dental imaging systems and lack of reimbursement for dental procedures
Level
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Impact of Dental Service Organizations (DSOs) on dental industry
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Increasing number of dental laboratories investing in CAD/CAM technologies
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Dearth of trained dental practitioners
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Driver: Development of technologically advanced solutions
The dental industry has undergone significant evolution through the development of advanced dental materials and technologies. Concurrently, patient compliance has risen, along with a growing preference for minimally invasive procedures. Dental lasers, for instance, are increasingly used in surgical treatments such as gum lifting and teeth whitening to minimize blood loss and enhance patient comfort. Adhesive dentistry has also gained prominence, using composite materials that improve both aesthetic appeal and tooth strength with minimal damage to tooth structures, thereby attracting a growing number of patients seeking such procedures. Moreover, digital innovations in dental diagnostics and treatments, such as digital radiology and CAD/CAM systems, have revolutionized workflows by providing precise, high-quality images that streamline diagnosis, treatment planning, and communication between practitioners and dental laboratories.
Restraint: High cost of dental imaging systems and lack of reimbursement for dental procedures
High costs associated with advanced dental imaging systems, such as CBCT scanners and 4D intraoral imaging apparatuses, are a major restraint on the North American dental equipment market. These systems require substantial capital investments, limiting property acquisitions by small- to medium-scale dental clinics and laboratories. These factors are no longer sufficient for many patients, who are unwilling to pursue such high-end diagnostic and cosmetic treatments because reimbursement remains insufficient for many dental procedures. These conditions hinder the rapid adoption of the most advanced dental equipment and slow growth in an otherwise developing market, poised to expand due to rising demand for precision diagnostics and minimally invasive procedures.
Opportunity: Impact of Dental Service Organizations (DSOs) on dental industry
The growing influence of Dental Service Organizations (DSOs) is reshaping the North America dental landscape and emerging as a key driver of the dental equipment market. DSOs provide centralized business management, operational support, and non-clinical services, enabling dentists to focus primarily on patient care. Their expanding presence, particularly among younger dentists, reflects this appeal. While only about 7–8% of all US dentists work within DSOs, the proportion rises sharply to nearly 16% among dentists aged 21–34, underscoring a generational shift toward corporate-supported practice models. DSO-affiliated clinics typically employ a high concentration of general dentists and maintain standardized, technology-forward workflows, which increase purchasing power and accelerate the adoption of modern dental equipment. As DSOs continue expanding their networks to address gaps in access to care and streamline operations, their coordinated procurement strategies and preference for integrated digital solutions are expected to significantly boost demand for advanced dental equipment across North America.
Challenge: Dearth of trained dental practitioners
In North America, preventive, restorative, and cosmetic dental services are increasingly preferred by aging populations, who tend to develop an interest in these services. Moreover, a growing number of people are becoming more aware of their oral health as untreated caries and periodontal diseases increase demand. These demographic and urban lifestyle trends drive more patients to dental clinics every year. Meanwhile, a significant gap remains in the number of trained dentists and other dental professionals, such as hygienists and specialty practitioners, available in rural and semi-urban areas. Consequently, limited access to care, longer waiting lists, and operational pressures across dental practices may restrict consumer access to and availability of services. Increasing disparities between demand and practitioners' availability further impede technology adoption, restrict productivity gains, and ultimately impact the long-term growth potential of the North America dental equipment market.
NORTH AMERICA DENTAL EQUIPMENT MARKET: COMMERCIAL USE CASES ACROSS INDUSTRIES
| COMPANY | USE CASE DESCRIPTION | BENEFITS |
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Advanced dental imaging systems, CAD/CAM solutions, and dental treatment units | High precision diagnostics| Improved treatment efficiency| Integrated digital workflows| Enhanced patient experience |
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Comprehensive dental imaging solutions including CBCT and 4D jaw motion tracking | Superior 3D imaging accuracy| Innovative jaw movement analysis, streamlined diagnostics, better treatment planning |
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Clear aligner systems with integrated digital scanning and treatment planning | Non-invasive cosmetic correction| Improved patient compliance| Digital treatment customization| Faster results |
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Wide range of dental equipment including imaging, handpieces, and orthodontic devices | Durable, high-performance equipment| Improved clinical outcomes| Ergonomic designs| Expanded treatment capabilities |
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Digital dental imaging systems and practice management software | User-friendly imaging solutions| Enhanced image quality| Integrated practice workflows| Cost-effective operation |
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET ECOSYSTEM
The North America dental equipment market involves multiple stakeholders across the value chain, including product development, manufacturing, regulation, distribution, and clinical adoption. Manufacturers such as Dentsply Sirona, Planmeca Oy, and Envista develop technologies, including digital imaging systems, CAD/CAM solutions, and treatment units, to enhance diagnostic accuracy, treatment efficiency, and patient outcomes, with a focus on minimally invasive care. Distributors, such as Henry Schein, and large retailers use extensive supply chains and e-commerce platforms to supply dental clinics, hospitals, laboratories, and academic institutions. Regulatory bodies, including the US FDA, ensure product approval and safety compliance. Key opinion leaders, including dentists, oral surgeons, and dental hygienists, support market adoption through clinical use, while professional associations promote awareness, guidelines, and best practices.
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET SEGMENTS
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
North America Dental Equipment Market, By Type
The North America dental equipment market by type is segmented into therapeutic and diagnostic dental equipment. The therapeutic segment dominated the market in 2025, driven by rising global incidence of conditions such as cavities, periodontal diseases, and tooth decay. This segment is the major component and reflects the growing need for advanced tools and technologies used to treat these common oral ailments. Therapeutic dental equipment encompasses a wide range of devices required for dental procedures, including dental lasers, dental chairs, handpieces, and instruments for root canal treatments and fillings. Poor oral hygiene, unhealthy eating habits, and lifestyle changes have increased considerably across the region, leading to a growing number of such conditions. There is increasing pressure on preventive and corrective dental care in most countries, where dental awareness is growing and healthcare infrastructure is improving, which also drives demand for therapeutic equipment. Thus, manufacturers are looking to innovate to meet evolving needs, focusing on improving precision while enhancing efficiency and patient comfort in dental treatment.
North America Dental Equipment Market, By End User
The North America dental equipment market by end user is segmented into hospitals & clinics, academic & research institutes, and other end users (DSO, dental laboratories). The dental hospitals & clinics segment is forecast to expand at the highest CAGR during the forecast period. This growth is propelled by several key factors, notably the rising phenomenon of dental tourism. Increasingly, patients are opting to travel internationally for dental treatments due to their cost-effectiveness and the promise of high-quality care. This trend is driving demand for dental hospitals and clinics that are well-equipped with advanced dental equipment to serve local patients and international visitors. Dental hospitals and clinics play a critical role as primary hubs for dental care delivery, offering a range of services from routine check-ups to complex dental procedures. The expansion of dental facilities in response to growing patient volumes and the need for specialized care is further bolstering market growth.
NORTH AMERICA DENTAL EQUIPMENT MARKET: COMPANY EVALUATION MATRIX
In the North America dental equipment market matrix, Dentsply Sirona (Star) leads with scale, extensive distribution, and a broad solutions portfolio. Midmark Corporation (Emerging Leader) is gaining momentum through innovative products and packaging technologies. While Dentsply Sirona dominates through reach, Midmark Corporation's innovation positions it for rapid growth toward the leaders’ quadrant.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
KEY MARKET PLAYERS
- Dentsply Sirona (US)
- Planmeca OY (Finland)
- Envista (US)
- Align Technology Inc. (US)
- A-dec Inc. (US)
- J. MORITA CORP. (Japan)
- GC Corporation (Japan)
- Midmark Corporation
- Institut Straumann AG (Switzerland)
- Solventum (US)
MARKET SCOPE
| REPORT METRIC | DETAILS |
|---|---|
| Market Size in 2025 | USD 2.33 Billion |
| Revenue Forecast in 2031 | USD 3.37 Billion |
| Growth Rate | CAGR of 5.3% from 2026–2031 |
| Years Considered | 2023–2031 |
| Base Year | 2025 |
| Forecast Period | 2026–2031 |
| Units considered | Value (USD Million/Billion), Volume (Thousands Units) |
| Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | By Type: Therapeutic Dental Equipment, Diagnostic Dental Equipment I By End User: Hospitals & Clinics, Academic & Research Institutes, Other End Users |
| Countries Covered | US, Canada |
WHAT IS IN IT FOR YOU: NORTH AMERICA DENTAL EQUIPMENT MARKET REPORT CONTENT GUIDE
DELIVERED CUSTOMIZATIONS
We have successfully delivered the following deep-dive customizations:
| CLIENT REQUEST | CUSTOMIZATION DELIVERED | VALUE ADDS |
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| Volume Analysis | Market assessment by volume (units) for dental equipment used in dental ecosystem |
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| Company Information |
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Insights on revenue shifts toward emerging innovations |
RECENT DEVELOPMENTS
- May 2024 : Dentsply Sirona partnered with Google to launch medical-grade 3D printing solutions with integrated end-to-end workflows for dental practices and labs.
- February 2024 : A-dec and Dentsply Sirona expanded their collaboration by integrating the Dentsply Sirona Primescan Connect intraoral scanner with A-dec 500 and A-dec 300 delivery systems.
- January 2024 : Planmeca OY launched the Planmeca Viso G3, a multifunctional CBCT device covering all extraoral imaging needs from 2D to 3D.
- January 2024 : Align Technology, Inc. launched the iTero Lumina intraoral scanner, featuring a 3X wider field of capture in a 50% smaller and 45% lighter wand for faster scans, higher accuracy, superior visualization, and improved patient comfort.
Table of Contents
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Methodology
This research study involved the extensive use of both primary and secondary sources. It involved the study of various factors affecting the industry to identify the segmentation types, industry trends, key players, the competitive landscape of market players, and key market dynamics such as drivers, opportunities, challenges, restraints, and key player strategies.
Secondary Research
This research study involved the wide use of secondary sources, directories, databases such as Dun & Bradstreet, Bloomberg Businessweek, and Factiva, white papers, and companies’ house documents. Secondary research was undertaken to identify and collect information for this extensive, technical, market-oriented, and commercial study of the dental equipment market. It was also used to obtain important information about the top players, market classification, and segmentation according to industry trends to the bottom-most level, geographic markets, and key developments related to the market. A database of the key industry leaders was also prepared using secondary research.
Primary Research
In the primary research process, various supply side and demand side sources were interviewed to obtain qualitative and quantitative information for this report. Primary sources from the supply side included industry experts such as CEOs, vice presidents, marketing and sales directors, technology & innovation directors, engineers, and related key executives from various companies and organizations operating in the dental equipment market. Primary sources from the demand side included hospitals, clinics, researchers, lab technicians, purchase managers etc, and stakeholders in corporate & government bodies.
Market Size Estimation
The market size for dental equipment market was calculated using data from four different sources, as will be discussed below. Each technique concluded and a weighted average of the four ways was calculated based on the number of assumptions each approach made. The market size for dental equipment market was calculated using data from four distinct sources, as will be discussed below:
Data Triangulation
The entire market was split up into several segments when the market size was determined. Data triangulation and market breakdown processes were used where necessary to complete the entire market engineering process and arrive at the precise statistics for all segments.
Approach to derive the market size and estimate market growth.
Using secondary data from both paid and unpaid sources, the market rankings for the major players were determined following a thorough analysis of their sales of dental equipments. Due to data restrictions, the revenue share in certain cases was determined after a thorough analysis of the product portfolio of big corporations and their individual sales performance. This information was verified at each stage by in-depth interviews with professionals in the field.
Market Definition
Dental equipment encompasses the tools and instruments used to diagnose and treat a range of dental diseases and disorders. These supplies are utilized by dentists, dental hygienists, and dental laboratories. The category includes a variety of dental equipment, such as diagnostic tools and therapeutic instruments.
Key Stakeholders
- Manufacturers and distributors of medical devices
- Dental equipment manufacturers
- Contract manufacturers of dental equipment
- Distributors of dental equipment
- Research and consulting firms
- Raw material suppliers of dental equipment
- Dental hospitals and clinics
- Dental laboratories and associations
- Dental practitioners
- Dental laboratory technicians
- Healthcare institutions
- Diagnostic laboratories
- Hospitals and clinics
- Academic institutions
- Research institutions
- Government associations
- Market research and consulting firms
- Venture capitalists and investors
Objectives of the Study
- To define, describe, and forecast the dental equipment market based on by type, end user, and region
- To provide detailed information about the major factors influencing the market growth (such as drivers, restraints, challenges, and opportunities)
- To strategically analyze micromarkets1 with respect to individual growth trends, prospects, and contributions to the overall dental equipment market
- To analyze market opportunities for stakeholders and provide details of the competitive landscape for key players
- To forecast the size of the dental equipment market in North America, Europe, the Asia Pacific, Latin America, Middle East & Africa and GCC Countries
- To profile the key players and comprehensively analyze their market shares and core competencies in the dental equipment market
- To track and analyze competitive developments such as partnerships, expansions, acquisitions, collaborations, service launches, agreements, and other developments in the dental equipment market
- To benchmark players within the dental equipment market using the Company Evaluation Quadrant framework, which analyzes market players on various parameters within the broad categories of business strategy, market share, and service offerings
Available Customizations:
With the given market data, MarketsandMarkets offers customizations as per your company’s specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to 5)
Geographic Analysis
- Further breakdown of the Rest of Europe North America Dental Equipment Market into Denmark, Norway, and others
- Further breakdown of the Rest of Asia Pacific North America Dental Equipment Market into Vietnam, New Zealand, and others
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Growth opportunities and latent adjacency in North America Dental Equipment Market