North America Gluten-Free Products Industry Size

According to a research report  "North America Gluten-Free Products Market by Type (Bakery Products, Snacks & RTE Products, Pizzas & Pastas, Condiments & Dressings), Form, Distribution Channel (Conventional Stores, Specialty Stores, Drugstores & Pharmacies), Source – Forecast to 2030" published by MarketsandMarkets, The North America gluten-free products market is projected to grow from USD 4.21 billion in 2025 and to reach USD 5.94 billion by 2030, at a Compound Annual Growth Rate (CAGR) of 7.1% during the forecast period.

Browse 98 market data Tables and 38 Figures spread through 147 Pages and in-depth TOC on "North America Gluten-Free Products Market by Type (Bakery Products, Snacks & RTE Products, Pizzas & Pastas, Condiments & Dressings), Form, Distribution Channel (Conventional Stores, Specialty Stores, Drugstores & Pharmacies), Source – Forecast to 2030"
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North America stands as the biggest market for gluten-free products. This is largely due to a high level of consumer awareness regarding celiac diseases and gluten sensitivity, along with a strong trend toward lifestyle-driven choices and a well-established packaged food industry. The market continues to thrive, benefiting from clear regulatory guidelines, sophisticated manufacturing processes, and widespread retail distribution. This positions North America as the leading source of revenue for the global gluten-free products market.

In the US, the Food and Drug Administration’s clear regulations concerning gluten-free claims for fermented and hydrolysed foods have improved labeling transparency and boosted confidence in compliance. This regulatory framework has prompted manufacturers to broaden gluten-free claims across a range of products, such as sauces, dairy alternatives, snacks, and ready meals. Likewise, in Canada, the same rigorous allergen labeling requirements bolster consumer confidence and ensure product uniformity across borders.

Gluten-free eating in North America is driven by more than just medical necessity. Digestive health, weight control, and a desire for clean labels are all factors. Health-focused individuals and fitness enthusiasts are embracing gluten-free diets as part of their overall approach to well-being. Consequently, manufacturers are responding by developing gluten-free products that are higher in protein, fortified with fiber, lower in sugar, and often plant-based. Additionally, product innovation within the region prioritizes achieving taste equivalence and enhancing texture, which have traditionally posed the most significant obstacles to the widespread acceptance of gluten-free products. Sophisticated formulation methodologies, incorporating pulse flours, functional starches, and hydrocolloids, have facilitated substantial advancements across the bakery, frozen foods, and snack food industries. Consequently, these advancements have contributed to the normalization of gluten-free products, positioning them as standard options rather than specialized alternatives.

The specialty stores segment is projected to lead the North America gluten-free products market during the forecast period.

By distribution channel, the specialty stores segment in North America is projected to lead the market during the forecast period. This is due to the consumer confidence and personalized attention these stores provide. Conventional retail channels, such as mass merchandisers, supermarkets, and club stores, are increasing their gluten-free shelf space, which also boosts product visibility and encourages price competition. Drugstores and pharmacies are important too, particularly for those looking for gluten-free options that are medically approved or certified. As a result, retailers like Whole Foods Market (U.S.) are further developing the category by broadening their selection of both private-label and branded gluten-free products.

The pizzas & pastas segment is projected to lead the North America gluten-free products market during the forecast period.

By type, the pizzas & pastas segment is projected to lead the market during the forecast period, mainly because people still want easy, comforting meals, and gluten-free options are a big part of that. Gluten-free versions of classics like mac & cheese, frozen pizzas, and pasta are becoming more popular, appealing to those with gluten sensitivities and those who just prefer them. Key players active in this segment include The Kraft Heinz Company (US), Conagra Brands, Inc. (US), and General Mills, Inc. (US).

The US is poised to maintain its dominant position in the North America gluten-free products market during the forecast period.

The US is projected to lead the North America gluten-free products market during the forecast period. This growth can be attributed to the developments undertaken by key players. Major US players operating in the US include The Kraft Heinz Company (US), The Hain Celestial Group (US), General Mills, Inc. (US), Conagra Brands, Inc. (US), Kellanova (US), Enjoy Life (US), and Katz Gluten Free (US). These companies utilize dedicated gluten-free production facilities, rigorous allergen control measures, and wide-ranging distribution channels in retail and foodservice to expand their reach throughout the region. Brand recognition, ongoing product reformulation, and responsiveness to health-conscious consumer preferences are critical factors that set them apart from the competition.

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