Patient Experience Technology Market worth $1.16 billion by 2030
The report "Patient Experience Technology Market by Offering, Function [Appointment (Online Booking), Registration (Intake), Virtual Care (Telehealth, RPM), Communication, Feedback], End User (Providers, Payers, Pharma & Biotech), Region - Global Forecast to 2030 ", is projected to reach USD 1.16 billion by 2030 from USD 0.66 billion in 2025, at a CAGR of 11.8%.
Browse 150 market data Tables and 50 Figures spread through 350 Pages and in-depth TOC on "Patient Experience Technology Market by Offering, Function [Appointment (Online Booking), Registration (Intake), Virtual Care (Telehealth, RPM), Communication, Feedback], End User (Providers, Payers, Pharma & Biotech), Region - Global Forecast to 2030 "
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The increasing emphasis on patient-centric care and digital engagement across healthcare systems is driving the demand for patient experience technology. These technologies, including software platforms and associated services, are being adopted to enhance interactions across the patient journey from pre-care and appointment scheduling to in-encounter engagement, post-care follow-ups, billing, and loyalty programs. Providers, payers, and pharmaceutical companies are leveraging these solutions to streamline workflows, improve patient satisfaction, and capture actionable feedback. Flexible revenue models, such as subscriptions, perpetual licensing, and pay-per-use, support scalable deployment across organizations of varying sizes. Growth is further driven by the integration of AI and analytics, enabling predictive insights and personalized interventions.
Additionally, increasing digital literacy among patients and providers, along with regulatory and competitive pressures to improve outcomes, are catalyzing widespread adoption of patient experience technologies globally.
The software segment is expected to record a significant CAGR in the patient experience technology market, by offering.
Based on offerings, the patient experience technology market is segmented into software and services. The software segment is expected to dominate the patient experience technology market during the forecast period. The growth is driven by the increasing adoption of digital tools that enhance patient engagement and streamline healthcare operations. This segment includes on-premise, cloud-based, and hybrid models, offering flexibility and scalability to healthcare organizations. Growth is further supported by the integration of AI, analytics, and interoperability features that enable real-time insights, personalized patient experiences, and seamless coordination across multiple care touchpoints.
The healthcare payers segment is expected to grow at a significant CAGR in the patient experience technology market, by end user, during the forecast period.
Based on end user, the patient experience technology market is segmented into healthcare providers, healthcare payers, pharma & biotech companies, and other end users. The healthcare payers segment is projected to register a significant CAGR during the forecast period, supported by the growing need for improved patient communication, claims management, and personalized engagement solutions to enhance member satisfaction and operational efficiency. Additionally, payers are increasingly leveraging digital platforms to reduce administrative costs, streamline authorization processes, and offer value-based care programs, further driving the adoption of patient experience technologies.
North America is expected to have a significant share in the patient experience technology market during the forecast period.
North America holds a significant share of the patient experience (PX) technology market. The region’s dominance is driven by its advanced healthcare infrastructure, high digital literacy among providers as well as patients, and substantial investments in patient-centered care solutions. Hospitals and large health systems are increasingly adopting PX platforms to enhance patient engagement, streamline operations, and improve care outcomes across the continuum of care. The ongoing shift toward value-based care models and the rising emphasis on patient satisfaction are further accelerating adoption. In July 2025, Cedars-Sinai (US) implemented an AI-powered virtual care platform, CS Connect, automating patient intake, symptom assessment, and treatment recommendations, improving access and reducing administrative burdens. Similarly, in June 2025, Ellipsis Health (US) raised USD 45 million to expand its AI-driven platform, Sage, which autonomously engages patients between appointments to support medication adherence and discharge instructions. These developments highlight that AI-powered PX technologies are reshaping care delivery by enhancing access, reducing provider workload, and ensuring continuous patient engagement beyond clinical encounters, thereby driving North America’s leadership in patient experience technology adoption.
Key Market Players
The key players in the patient experience technology market include Press Ganey (US), National Research Corporation (NRC Health) (US), Medallia Inc. (US), Phreesia (US), NiCE (Israel), R1 (US), Epic Systems Corporation (US), IQVIA (US), Qualtrics (US), Relias LLC (US), GetWellNetwork (US), CipherHealth Inc. (US), Kyruus, Inc. (US), Twilio Inc. (US), Relatient (US), Alida (Canada), Certify Health (US), Avaamo (US), Luma Health Inc. (US), Solutionreach (US), Salesforce, Inc. (US), Vital (US), NexHealth (US), Collectly, Inc. (US), Business Integrity Services (US), and Bamboo Health (US).
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