MarketsandMarkets: Small Business Banking Trends in U.S.

Twenty nine million small businesses currently operate in the U.S., and a major portion of these require financial solutions such as cash and credit management, trade financing, payroll processing and treasury services. Banks that have successfully targeted the small business segment earn better net interest margin (NIM) and return on assets (ROA) compared to banks who neglected the small business segment. The banks trying to gain a competitive edge and bigger share of the small business markets have to be cognizant of various behavioral, economic, regulatory and technological challenges. Banks need to design their product portfolio to match the requirements of the small businesses and also determine the best channel to deliver their products.

Browse in-depth TOC on U.S. Small Business Banking Trends

To meet the high financial challenges, i.e. the cost of serving the small business owners, bankers are focusing on direct marketing. Acknowledging that the cost of serving new customers is almost 10 times the cost of serving existing customers, most small business bankers are involved in up-selling and cross-selling of services to the existing customers. The current economic environment has changed the landscape for small businesses. If banks want to succeed in this segment, they need to be better informed about small businesses wants and needs, provide the right product at attractive cost, and learn how to evolve their risk profile to accommodate a wider audience.

U.S. Small Business Banking Trends is a study of small businesses using banking products and the changing trends in small business banking. The study is designed to provide insights on the behavior and attitude of the small businesses towards the banking products offered by large as well as small banks.

Scope of the study

  • Strategy formulation: The section talks about current and future trends in small business banking and addresses the key issues and opportunities in the small business banking industry. Detailed analysis of the various small business banking products such as online banking, merchant services, lending services, investing and insurance services, and HR solutions is provided so as to identify the usage, need and competitive strength. The section provides analysis of the key banks serving small businesses and discusses the market share of the key players.
  • Business model: The section talks about the various market entry strategies followed by the success of small, medium and large banks in small business banking industry. With the help of case studies we review the various pricing and product strategies adopted by the key players.
  • Vendor Analysis: To help banks select the most competitive service providers, the study provides an in-depth analysis of the vendors supporting banks to serve small businesses. Vendors are benchmarked across product complexity, features, price, return and customization to help you make the best choice for a service partner.

Analyst Briefing on Small Business Banking Trends in U.S. to be held on 23rd June 2010
The Banking and Financial services practice at MarketsandMarkets is pleased to announce its Analyst Briefing Presentation on Small Business Banking Trends in be held on 23rd June 2010. The briefing on Small Business Banking Trends will benefit Banks, Non-banks and vendors offering banking solutions to this segment.

To register for this briefing, please click here

About MarketsandMarkets
MarketsandMarkets (M&M) is a global market research and consulting company based in the U.S. We publish strategic advisory reportsand serve as a business intelligence partner to Fortune 500 companies across the world. MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services.

M&M Banking and Financial Services practice recognizes the challenges that financial institutions face bringing the right products to market. Our reports and consulting practice provide a unique perspective allowing the financial institution to see and experience the best way to achieve their product goals. Through a mix of case studies, primary research, and business modeling we provide a 360 view to identify how you can create, capture, and keep the value of your product and out think the competition.

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