In-flight retail & advertising market growth in South Africa
Rising need to cater to a culturally diverse passenger base to drive the market
In South Africa, the in-flight retail & advertising market is influenced by unique factors such as satellite connectivity for regional focus, language diversity, and a focus on cost-effective solutions tailored to the market dynamics. South Africa utilizes satellite connectivity through companies such as Eutelsat to provide in-flight entertainment tailored explicitly for regional African routes. This approach ensures reliable and high-quality entertainment options, enhancing the passenger experience on flights across the continent. This supports the connectivity needs of airlines linking South Africa with other African countries, improving the passenger experience across the continent.
To accommodate the culturally diverse passenger base, in-flight retail and advertising suppliers are compelled by South Africa's multilingual linguistic landscape, which includes English, Afrikaans, and Indigenous languages. In order to cater to passenger tastes, this involves using regional goods, local South African companies, and targeted advertising. Innovation in retailing methods, like digital catalogs and customized promotions through wireless devices or server-based delivery systems, is necessary due to South Africa's more significant concentration of low-cost carriers (LCCs). Companies like AirFi (US) and SatComAfrique (South Africa) enable airlines to meet operational and budgetary constraints while delivering engaging retail and advertising experiences onboard.
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