In Flight Content Market

Growing passenger demand for personalized entertainment to drive the In-Flight Content market

Turkish Airlines, the national flag carrier, connects various destinations due to the country's strategic positioning between Europe and Asia, as well as between Europe and the Middle East. Given the variations in the destinations and the respective entertainment tastes of the traveling customers, Turkish Airlines has adopted enhanced entertainment onboard within its programs, providing movies, TV series, music, and games in many languages. This newly improved level of entertainment given to its passengers has reached international levels, bringing the passengers happiness and loyalty to Turkish Airlines. In addition to improving the flying experience for passengers, new technologies have demonstrated to other carriers what could be incorporated to enhance the entertainment on offer.

Like many parts of the world, demographic changes have begun to increasingly impact passenger expectations in Turkey. Today, travelers pursue content that is pleasing to the individual and available on their personal devices. To this end, Turkish Airlines has installed systems allowing passengers to stream content to their devices for a more personalized entertainment experience. It adds value for the passengers but minimizes the seatback screens' fixed cost and weight. Most of all, it certainly places Turkish Airlines as one of the leaders in the industry in terms of successfully shifting the focus from robust on-board entertainment to a more personalized approach.

Turkish Airlines continues investing in in-flight content, which enhances the Turkish market as dynamism improves the air travel experience from all perspectives. Their sensible adoption of all forms of entertainment, which must include personalization, is such that they keep the entire experience appealing to the different segments of their diverse customer base. These moves have set the highest standard, whereby there is continuous competition to improve and innovate in the industry regarding services made available for in-flight entertainment.

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