In Flight Content Market

In-flight retail & advertising market growth in the UAE

The presence of leading airlines and advanced infrastructure to drive the In-flight retail & advertising market

The Middle Eastern countries are hubs for commercial and business aviation, fostering a demand for diverse content types such as movies, TV shows, and live TV tailored to the preferences of global travelers. The region emphasizes luxury and premium services, encouraging airlines to offer high-quality entertainment experiences, potentially including 4K resolution options and exclusive content partnerships with major studios. Advancements in connectivity infrastructure, supported by companies such as Thales (France) and Inmarsat (London), enable seamless streaming operations onboard, enhancing passenger satisfaction. Strategic alliances with local and international content providers ensure a culturally rich library that caters to regional and international passengers, highlighting the region's pivotal role in shaping the future of in-flight entertainment.

In the UAE, the in-flight retail & advertising market thrives due to its status as a global aviation hub, where airlines prioritize cutting-edge technologies for enhanced passenger experiences. The UAE is an international aviation hub due to its strategic geographic location connecting the East and West, making it an ideal stopover point for long-haul flights. It boasts world-class infrastructure, with major airports in Dubai and Abu Dhabi offering extensive connectivity and state-of-the-art facilities. The presence of leading airlines such as Emirates and Etihad, known for exceptional service and vast networks, further enhances its status. High-speed satellite internet connectivity, facilitated by Panasonic Avionics Corporation (US) and Thales (France), allows seamless streaming of high-definition content to passengers' devices. In-flight retail in the UAE often includes local products such as Arabian fragrances and artisanal crafts. This appeals to international tourists seeking authentic regional products and resonates with local passengers who value high-quality, culturally significant goods. The UAE in-flight retail & advertising market prospers due to its focus on luxury, cutting-edge technology, cultural products, strategic brand partnerships, and innovative advertising. In March 2022, easyJet (UK) awarded dnata (UAE) a contract to manage its in-flight retail services. dnata (UAE) delivered a tailored retail program, including strategy, product development, procurement, marketing, crew engagement, and financial management.

UAE In-flight retail & advertising market

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Inflight Retail and Advertising Market Size,  Share & Growth Report
Report Code
AS 9036
PR Published ON
12/26/2024
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